Ubisoft Q3 2011-12 Sales Figures

Key insights

7 takeaways

01
Ubisoft reported Q3 2011-12 sales of €652 million, an 8.8% year-over-year increase that exceeded previous guidance.See it on page 1
02
The Just Dance franchise drove growth with a 30% sales increase, capturing a 70% market share in the casual gaming category for 2011.See it on page 1
03
Online segment revenue surged by 159%, significantly bolstered by the performance of titles such as Settlers Online and Howrse.See it on page 1
04
Assassin’s Creed Revelations was a primary revenue contributor during the period, achieving 7 million units sold.See it on page 1
05
Ubisoft increased its total console market share to 8.6% in 2011 and reaffirmed full-year sales targets of €1,050 million to €1,080 million.See it on page 2
06
The company expects a conservative final quarter for fiscal 2011-12 with sales between €150 million and €180 million due to a lighter release schedule.See it on page 1
07
Future strategy focuses on leveraging long-term investments in the shooter genre while continuing to expand digital and online revenue streams.See it on page 2

Summary

Ubisoft reported third-quarter sales of €652 million for the 2011-12 fiscal year, representing an 8.8% increase over the same period in the previous year. This performance aligned with internal estimates and exceeded earlier guidance, contributing to a nine-month total of €900 million. The company reaffirmed its full-year sales targets of €1,050 million to €1,080 million, alongside projected operating income between €45 million and €65 million.

Growth was driven by strong performance in the casual gaming segment, specifically the Just Dance franchise, which saw a 30% increase in sales and secured a 70% market share in its category for calendar year 2011. Assassin’s Creed Revelations also contributed significantly, with 7 million units sold. Furthermore, the company experienced a 159% surge in online segment revenue, bolstered by titles such as Settlers Online and Howrse. These results helped Ubisoft increase its overall console market share to 8.6% in 2011.

Geographically, the company maintained a strong presence in North America and Europe, which accounted for the vast majority of sales. Looking ahead to fiscal 2012-13, the company plans to leverage long-term investments in core gaming, particularly within the shooter genre, while continuing to expand its digital and online revenue streams. The outlook for the final quarter of 2011-12 remains conservative, with expected sales between €150 million and €180 million due to a lighter release schedule. The data provided relies on internal sales figures and industry market research from sources including GFK, Nielsen, Chart-Track, and NPD.