Marvel Snap Stats (2026): Player Count, Revenue & Downloads

Marvel Snap, a digital collectible card game developed by Second Dinner, has transitioned from a high-growth launch phase into a mature live-service model. The primary objective of this analysis is to evaluate the game’s performance metrics as of mid-2026, highlighting its shift from broad user acquisition to a strategy focused on retaining and monetizing a dedicated core player base.

Key performance data indicates that the game has accumulated 32.2 million lifetime downloads and generated $218 million in total in-app purchase revenue. While the game experienced a significant surge at its October 2022 launch, current metrics show a substantial decline from those peaks. Monthly downloads have dropped by approximately 98% to 161,000, and monthly active users have decreased by 90% to roughly 1.2 million. Despite these declines, the game maintains a stable revenue stream, clearing over $1 million monthly, supported by a strong monetization efficiency characterized by a $0.29 average revenue per daily active user and a 20.2% daily-to-monthly active user ratio.

The analysis, which utilizes data from AppMagic and Similarweb, covers the period from the game's 2022 release through June 2026. The findings suggest that the game’s initial success was driven by strong intellectual property and organic interest rather than aggressive paid acquisition. In its current mature stage, the game relies on live operations, including seasonal passes, card acquisition mechanics, and high-end cosmetic bundles, to extract value from a committed audience. The report concludes that future growth for the title is contingent upon effective reactivation campaigns and live-ops engagement rather than new-user scale, reflecting a broader trend in the lifecycle of successful mobile card battlers.