this seems kind of very problematic to me on the other hand regarding the the deck size and like the whole structure of character progression this seems very good to me it's very deep like now that you need to like upgrade you need to basically upgrade everyone six [ __ ] hell see there you go uh you need to pretty much up upgrade everyone because there's no deck slots within the game all of the characters are immediately slotted into the game because you never know where they're going to pop up from the chest so you need to upgrade everyone basically [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles
let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry I love you guys and we love you guys as well thanks for joining us uh welcome to two and a half Gamers I'm mat I'm Felix Brer and I'm we hey you are we are your host for today and that's it's very good very good oh my God I have so so much to to share uh but we are what are we going to talk about today Squad Busters yes we are so we're going to talk about game design do kind of comparison with our last Squad Busters episode as well all the comparisons all the yeah the game kind of changed quite a lot and we actually played the game in the beta well we me me I played the game
I also played the game and we both played the beta yeah you played the beta as well no no no I think last time you were just playing the game I was watching you yeah but this time I played it played yeah yeah this time you played it so I actually I know uh the difference and you know the difference as well anyway so uh any AD monetization overview hopefully maybe not we'll see we'll see we'll see two minutes yeah minutes that's all the tips and oh my God we're going to do also the UA and create deep dive o what an interesting uh also want to talk about the let's call it the soft launch strategy oo very there is no soft lunch it was leaked it's leak and you know whatever weird Shady people reaching out like oh my God your YouTube should be and could be way better anyway uh we have a surprise for you uh a secret host is about to join us get ready because you know the countdown begins three because even we don't know who's going to join because yes please
you know uh you should be joining in a second please welcome IL oh wait I made it up so we can we can continue say one secret guest is enough for the week you yeah I already got you at least you bet like who was actually joining us so should we go let's go Squad basts I'm sorry so excited enough come on I'm so I'm so excited one second I need to show you then one one creative but you can you can start and then as soon as I can I'll just show you the the absolutely amazing one one amazing creat can can evil ma start the the the game okay be yeah evil ma can by the way evil ma is is my MacBook and my my phone uh it's actually it's not very easy to um to start and install Squad Busters if you're not in Finland Canada Mexico or
Singapore the fastest Tech growing company in Slovakia you can sort this off yeah I actually had to buy a new iPhone because I I no seriously no I I just uh I just use my old iPhone but uh I I couldn't change the the the country because I have apple podcaster subscription pick off your subscription yeah no no no no I I kind of I canceled the subscription but it was active still on my on my phone so I had I would need to remove the the subscription or just that whatever yeah with Android you can do through VPN if you dig deep enough into it but I wasn't able to manage to run it on emulator look I need to show you this creative you would [ __ ] [ __ ] your pants like think brawl stars but 10x PA what do you think they are using just you know a t first let me pinch let me pin let me okay I'm ready I'm ready they're using the cartoon video from the global launch video
do you see there no [ __ ] UA it's no [ __ ] UA it's nothing big tble so yeah that's that's the that's the mood that's the mood for today okay let let me just uh let just stop this [ __ ] and actually share the screen with my uh with my evil evil M do we want to do we want audio and then music or no no no we are okay yeah so Squad Busters just for those following I have a little bit of timeline to kind of get through until we get to actually talk to the game so Squad Busters was originally announced in January 31 uh 31st 2023 that's when it was announced then we did an episode on it last May when it goes in closed beta you can see that on our Channel and then can you see can you see the screen because I can see [ __ ] yeah we can see the screen
yeah no we don't see the game you don't see the game million tabs on side yeah continuing from there so Squad Busters was in soft lunch for more than a year basically it was not really in soft lunch it pretty much went through multiple rounds of close betas and afterward now we arrived at like the real soft real with the I'll get to it because there is no soft punch to be honest uh but important thing what I wanted to say there was this other game called flood Rush which somewhere in last Autumn supercell released we covered it also in a special episode which was very similar to Squad Busters actually and we were at some point kind of trying to guess which one of these two games will go forward and which one going to get killed we thought FL rash was looking a little bit more kind of let's say the design yeah no not weaker at least for me I like the design better and I'll get to it why because sodbusters is suffering still from some of the problems that we were talking
back then but yeah sbst definitely look more polished and of course it it's it's the one that goes the green light but yeah flb kill like I I think after month or month and a half in in soft lunch recovered it then so I see the game I see it on my phone you don't see it on the screen n there go perfect you can continue uh yeah so so the thing is that uh fash got killed and now we arrived at another pretty much announcement which was on April 8th and this is the important chain of events April 8th there was a video where the soft lunch of the game was teased that's April 8th then in another video right the next day that was announced that the soft launch will be from April 23rd the soft lunge of squad Busters in the announcement video and the teaser video it was already kind of hinted like oh no because the community manager paa was like so excited in it and the guy was like lowering her expect like it's not Global it's just soft launch but
then comes the broken curse video on April 22nd which is one day before the actual soft launch date where they're in this kind of a you know role playing video like they're trying to break the curse of supercell because supercell had a global launched game in last six years y y y and they're trying to do this voodoo spell whatever and the spell Fizzles doesn't do anything but then the whole camera ends on the carpet with like this kind of a flash of whatever something and then on April 25th there's the global video where it's actually confirmed which starts from the carpet by the way like a second part of that video which confirms that this is going global three days into the soft lunch yeah which means this is not a soft very good marketing hype this whole thing which is great to be honest like outstanding move from supercell but this is not soft lunch they were going into this knowing that this is going global right from the start that's it yeah this
is just like for pre-registration kind of yeah it's it's for hyping up the pre-registrations their whole Community the rewards for pre-registration that you get from the other games so you can you know if you pre-register more players pre-register for Squad Busters you get rewards in Clash Royale so on y y y yeah so it's a very good marketing play through their whole chain of influencers community everything like energizing the whole thing that's great but soft lunches for soft lunch no and now the final date as it was in announced the global launch date of sodbuster is currently announced to be May 29th so somewhere in a month and that's as much soft launch data which they're going to get with this new build until they start are at like almost 5 million pre-registrations after what like three days yeah you can by the way stop the video if if you want to have just like Riverside on screen share no it's actually I'm pretty sure this is going to work uh by the way because um you remember when we talked to Laura and she
screen shared theone it worked and it was in the yeah in the menu afterwards okay so let's try we'll see no of course I mean this is just going to be on this just going to be on maybe some at some point it's you're going to see it I can just do this hello just not do that hello we're leing podcast in Mobile you're holding up holding mobile phone to the camera okay yeah don't worry it's fine yeah okay so should we go should [ __ ] day should we then go through the the construction actually like what's like I would start with what changes between the builds yeah and then then we can go into actual gameplay sure uh I also have uh the videos from the previous um version podcast yeah it's in the podcast so you can you can see it here I have my phone also open I can just read through that if you will have the video running in the background in the meantime yeah yeah yeah yeah don't worry I just just do that okay so the
previous beta build or let's say the original beta build uh that was the first beta the problems that the game was suffering back then was the lack factor with the character starter Pig you could roll characters back then which would then go into snowball uh there were multiple modes that iing there was a roll no no no no roll they added in the second close beta I'm talking about even before the first one oh yeah that's the first one we didn't yeah okay okay fair enough fair enough you I'm the right so uh and there were there were multiple modes and there was no friend component and the game was kind of a let's say base so the second beta solved a lot of problems and did a lot of these let's say interesting mechanics that are trying to directly solve the issues from the previous Feld which means they added the reroll mechanic so you could now reroll the characters that you get in at the start because those are very important as they can as I said snowball you into whatever strategy you're you're doing then they
added the merging mechanic we talk before that like yeah it was like some of the time Fusion yeah the fusion the auto chest pretty much thing which is kind of a little bit R Glide a little bit Auto chest just but the fusion is very important currently in the game and then they also added the mods to kind of deal with the repetitive core game play uh and those are kind of similar to something like Marvel snap I would say where you have these multiple molds that are very very kind of a game defining that completely changes the flavor of the game blah blah blah uh yeah six new characters new bosses into purple and party a button that was the second closest beta so now we arrived the current build of the game which went through very very heavy iterations compared to previous one so let me start off the uh if you are playing it keep in the menu because we would need the menus yeah just don't worry I'm in the plaza so so the main thing is yeah the plaza
is first thing uh you see those hammers or whatever you have there I don't know if if it works like before but before it was some kind of cosmetic progression with these hammers the thing is wait wait wait a second uh the thing is yeah you could you could get those hammers in the game yeah which we cannot get now which we cannot get now and you could actually get these statues which were at the end somewhere I think it was chicken I I had it in the video somewhere so it's like it was I already had one one building or Plaza up or whatever we don't have now or at least it's moved somewhere later down the line which we don't know or yeah but I was watching a lot of videos I didn't see any any upgrade yet yeah so we don't know we don't know the the the the very big thing is that the progression of characters heavily changed and this is very big because before characters the squad yeah the squad the characters before were upgraded on a straight line like I think it was through Elixir before now yeah now you upgrade them actually through gacha gacha shots yeah
I like what the [ __ ] is this baby king actually it's actually a merge gacha a little bit okay at least styled in merge gcha because you have the baby form and you need 10 of babies to merge together to get like let's say whatever classic form and then you get the super form and then you get the ultra form and if it's all the same ratio which means 10 to one it's [ __ ] ton of shards for the final one thousand for one yeah yeah so so like it's it's a lot of those this Hall goes through their new gacha system which is not new it just taken from brawl star actually and it it's literally like a evolution of something they had in Clash Royale because it has two two vectors first is the reward one which means that you get rewards based on your streak so as you play the games streak is now the most important thing in the game literally because if you don't keep your streak by streak meaning that you continue to win
games in the last in the match top five in the match yeah it's in the in the player profile otherwise it breaks your streak and your streak gives you more chances to upgrade the chest at the end because for every click get more shards as well you also get more shards but for every click you get the chance to upgrade the chest yes that's how I from Comm to Epic actually thanks to the yeah exactly and that's how chess system or gacha system works now star also if yeah also yeah also if you get [ __ ] and you have coins you can you know you can pay to prolong your streak even though you lost exactly yeah which is a giant s deadly and also you have as me as like I had top streak like 22 and then I got [ __ ] whatever I made a mistake you pay and and the more you you you need to pay again I wanted to say the price increases the price was like like 50k or something oh maybe not 50k but 20K or
something like it goes very high I don't have those unfortunately because yes I'm in uh on my finish account which is obviously not my finish account and I don't have a you know payment options there so I was [ __ ] so I rage quit and almost you could still play the game this is the reverse part of clash Royale Clash Royale system is a like very good pacing mechanisms where you if you have those chest full you can still play but you won't get any you know new chests and this is the same thing if you run out of tickets you can still play the game because it's the base rule of PVP games you still need to be able to play you just don't get the rewards it's the same here and remember most of if not all of the supercell games are PVP Bas games which are kind of very very similarly paced so that's that's very good the main thing for the soft currency and by the way there is no hard currency in the game just saying it's just that kind of a soft currency that you get there is to buy those tickets
because characters are not even upgraded through soft currency they are upgraded through that whatever Elixir Jello that you have there from compete chest tickets one chest ticket and three chest tickets yeah obviously so you don't upgrade characters with that but very important thing you can go into the shop and you can buy character charts or completely new characters with gold and this is this is a giant thing like currently for instance I have be there which cost 100K gold yeah as a character yeah character battle healer which is 120k yes yes so they have giant sinks from the start in this game I already saw the the comments on on Discord like hey this is absolute pay do like what the [ __ ] we haven't even started there yeah exactly I love it it's amazing the chess system the chess system is taken from braw Star then the other thing is that there's this within this new update
there's this new thing called if you push the play button battle tag and battle tag basically means you can have consumables battle back a battle back [ __ ] Mr battle tag excuse me uh can we have like a pair of glasses for Mr yakob he's getting old seems so y b tag so what's your ble tag ble B basically means like cheat codes it's cheat codes because what what you can do with these things you buy consumables for gold normal key cost one one and a2k gold uh the Epic key cost two 2K and 400 and the fusion key cost 4K and 500 and the roll cost 900 so you they actually Incorporated consumables now because roll was there I think even before but it was there yeah it was yeah in the previous build the one they repaired the the probability but now you have those keis and what you can do with those ke you can literally W up to a
chest that you don't have gold to open and you can open it through this battleback feature which means you literally Force yeah and you actually not only get to open the chest for basically free like for the consumable you can actually increase the charact the the power of the characters that is that you get from this chest so you have the normal key of course you open on the chest you have the Epic key which means it gives you a selection of epic characters or or you have the fusion key which means it directly gives you a fused character yeah and [ __ ] is toal to win I'm sorry this is just like like really I don't know how this mean of course really I don't know how this will fly with the like the competitive supercell Community because currently the game is most mostly about progression but at the end of the progression there is the league system with ranking and with everything which I don't think so this thing will fly that
well because it will become pretty much mandatory and on top of it because we have these battle backs consumables there's this other new breed of characters which are called megas Mega units and those are actually also consumable so if you go into gem pass you can get uh I think I'm like few few 100 gems out of it l at the end of J pass you get three of them yes L it's like higher evolution of El Primo if I understand El Primo El Primo is great I love it the thing is that you pretty much get this consumable so when you are in the game you can get a chance to open the chest to contain a mega character and then you select it and you get it and those characters have completely crazy stats like I don't know somewhere there there was that was that was but like they have like 240 damage or whatever they're already used and they have like I don't know how much health
like yeah those are kind of very very strong characters so we have two in the game there's elra and the the giant chicken or whatever yeah so we have a g Hub 11,000 Health 11,000 Health that's that's his health if I remember correctly the giant godzilla the Kaiju has 10,000 Health really so this thing has more Health than that okay I don't know about the armor or anything but those characters are very strong and they are consumable as I said you run out of them if you select them during the Match multiple times and then that that goes thing is like uh we have these Fusion multipliers uh so means if you fuse a troop the let's say wi there's like 3.5 times more I HP and 2x uh DPS for the fuse fused unit Fusion is very important because it not only gives you kind of
stronger unit like to begin with the one that's fused but it lowers the count of your characters which moves you then on the lower cost count of the chests yeah because chests coin scales with the number of characters you have troops exactly and it doesn't count how many of those are fused so you want to have all of them fused basically to get as cheap CH as possible yeah the other stronger other interesting when we are at these Mega units which is part of their like start season pass if you finish the start season pass it cost $5.99 uh to buy it but then when you buy it at the end of it there's like start the new season pass yeah and you start the new ad for $1.99 exactly so that's and guess what season pass number one is the bestselling iip the season pass number two is the second or third B IP yeah yeah uh yeah then if I understand there's a super pass uh at the end of it
super pass I have no idea yeah yeah uh that you can like get like again Mega characters there's the how it's called uh dragon chicken there's the other Mega character at the end of it yeah but the main progression is based on Squad Journey which is basically kind of a little bit prescripted progression that slowly unlocks all the features of the game very very nicely and moves you to other worlds and stuff like that yeah the thing is in in the previous we had only Royal world now it's a beach world as well with be this is the this is the other thing that was added into this build that there's this Boom Beach World basically which is Beach World which is all inspired by Boom Beach new maps new units new mods uh they're also continuing their kind of a style of introducing characters that interact with the map so let's say in the first world you have Greg which is by the way one of the best characters in the game for the first world character for starter character oh wo W because this
game is played by farming not by killing people sure but then you have ball which has a better DP for you but did you know by the way you can break threes with the bomb yes but that's uh yeah I mean yeah but anyway they have these mechanics in the game like like the girl with the bees like the girls with the carrots now with Boom Beach World they have the girl that can literally go into the tank and have it as a tank and control it but the thing is man the thing is like uh with the beach world it's it's great because you have battle modes where you can like you have pets monster pets Jesus [ __ ] Christ that's that's a different level much more content into it and and by the looks of it it would seems that the content threadmill of this game would be you going through Squad Journey to the end of it which means you get into the league Squad leaks yeah yeah Squad leag and then you just basically wait there until they introduce a new world new characters new modes new maps everything
which will be automatically added at the end of the SK Squad Journey which you can get to and then again you go back to you get yeah pretty much so SS pretty good to me um the other interesting thing is that they added now the party options and Friends options so yeah yeah I have you as a friend but last online 7even hours ago so I don't think so I mean I'm online yeah I don't think so it works that well for yeah ites yeah ites doesn't work at all I don't think so yeah can we can create a party 30 days left 30 days left don't know what's happening uh then there's the beginner challenge there in the main screen which is like first seven days they have like increased amounts of soft currency that you can get from there this is really good yeah and then for us non-payers unfortunately because we don't have the payment systems you know but yeah I wanted to say like I really enjoy this game but you know all these like small things here and there I mean I would be [ __ ] beach rooll by now if
I could pay that's 100% I know I know my I so oh my God so that was the difference between like the the builds and what they added let me now go into like some actual stuff that I'm putting into context so the biggest that I have with the game still even after the last close B 10 after playing this build for a week is that PVP and this is a yeah it's PVE PVP gam is basically like Battle Royale uh feels very let's say unsure to me because the first problem is that it's not very readable whereas if I'm running into someone I don't know if I will win or not because it's just the banch of characters against bch of characters so immediately don't know if like I have a tank I have a DPS I have this I have that is it is it like do he have more fused characters or not because it's just like bunch of characters slam together against each other that's the first thing the other
thing is that to be honest it's not really incentivized like the best best strategy to currently play the game is to continue your win streak which means you need to consistently rank between top five which means you need to farm as hell not only in the beginning survive and survive yeah survive because winning the game doesn't give you anything other like comparison between first and second place is like very very it's almost nothing yeah it's almost nothing so it's just all about being top five which is the big contrast to the flood Rush that I will return here and there a little bit as weal around before so you farm and some of the strategies within the game for farming are ex like like I said these characters like Greg and the be girl and the carrot girl and the Tang girl like those are great uh the mods especially I I really like the goblin mod like loot goblins all over the map where you don't really need to engage with anyone it's just like you farm asems as possible that's it well as us I
mean you should do anyway and this is this is the big problem and the thing that I much more like in flood Rush is that when you go into a fight with someone doesn't matter if I Know How It Ends or whatever we're both basically losing power in the spot and yeah maybe I can get more gems or something but I will come uh out of the fight weaker and this is the big problem that I don't immediately get my opponent's power we actually both lose power which means it creates this opening for other opponents to actually kill us right after the fight because yes if you kill somebody in PvP you get a free key that you can then open the chest for something which is um very problematic in value because if I have 10 characters okay next chest will cost 50 gold in game so okay the key is really worth it but if I came out of the fight with two characters that next would cost five gold anyway so yeah exactly here we go the big big difference with FL Rush was if I was
killing somebody in FL Rush he was dropping the saer bubbles that I could use to summon new units directly in the fight yeah here if I'm fighting with someone I cannot summon new units I need to run to another chest the and then summon the units and then another and blah blah blah and yeah so it's not really that incentivized like to me it's actually this whole kind of the chest system is good don't get me wrong it's just that for me PVP would need to be sorted a little bit more for for it to be incentivized because currently it's more about avoiding people than fighting with them oh yeah it's avoiding and then uh at the end it's just like oh let's just wait until they killed each other and they just steal gems yeah steal gems steal Kaiju steal like these giant monsters wait for somebody to kind of kill most of it and then you C you basically need to Camp which is kind of problematic like they had the the they the vine mode it was a mode before the map was not being smaller and smaller it
was a mode that sometimes you would get and then wines would start go over now they incorporated into the core of the game so every map has a wine mode meaning that the area gets smaller and you have that everybody needs to meet in the middle but this still doesn't solve the problem with PVP for me especially now that the win condition is be in the top five not top one not top two not even top three doesn't matter at all doesn't matter too much no it doesn't matter you just get if you are top one you get more gems yeah you get more gems so you progress your season season pass the gem gem one more faster okay that's great but is it really necessary no it's not and especially you don't want to risk it if you're not that strong or you know like you're somewhere fifth or fourth or six bastard yeah [ __ ] hell and then basically like you're going to lose your streak so yeah I don't know this seems kind of very problematic to me on the other hand regarding the the deck size and like the whole structure of character progression this seems very
good to me it's very deep like now that you need to like upgrade you need to basically upgrade everyone finish six [ __ ] hell see there you go uh you need to pretty much upgrade everyone because there's no deck slots within the game all of the characters are immediately slotted into the game because you never know where they're going to pop up from the chest so you need to upgrade everyone basically uh the thing is like my streak is lost so I can uh I can uh you know get the streak back for one 1K which gives me one extra Elixir or whatever this is but yeah it's not even worth it now yeah I don't know as I said this this kind of a whole system of the V the wiing condition I guess they will need to work a little bit at least with the wiing condition I don't know like for me it seems that there could be a better way how to how to kind of frame it but yeah let's see really tell tell us which what's the better way game designer I I don't know like make make the like as I said the
PVP aspect of it is not fun because I don't consume opponent's power immediately so imagine for instance if let's say if I would be killing opponents I could get for instance an upgrade for my Fusion character for for my character that's not fused yeah so so I kill someone I immediately fuses one of my characters that's not fused for instance or or something like that Tri that do you think they've tried it I don't know but like I'm missing this kind of direct power version that like you have with whole iio or snake IO or whatever you know where you know you get the resources of your dead opponent whereas here the opponent is running away from you with all his turbo boost now and it's even hard to kill him because he's just like tin thing like you need to stop and then like how can you yeah it's how can you kill something when when you are moving and you're not attacking yeah that's the that's the thing yeah exactly and then then you need to stab and then like these guys are like really and the guy just running away from me that his whole point now because he needs to run away so yeah we'll see last point is uh yeah it seems
obvious that this game if it Global launches we'll have some canalization when glob launches when glob launches which is next month Ben like I'm trying to kill El Primo which is fused character I have one fused guy and like if I can't [ __ ] kill this guy just die [ __ ] it's hard it's hard to do PVP it's very hard as I said it will probably have an impact on brawl star and brawl star is currently scaling to the Moon anyway so my guess is uh anyway you know like you know how much money they made I don't know but it's a lot already last time we checked on the radar it was 70 million last month well it was actually not 70 million but it was a little bit different it was like 57 in Sor to now they they're making way more now it's 70 actually yeah so now now it's going to be more than 70 which I think when we come when we kind of talk about the sadness multiplier this will be [ __ ] yeah this 100 million at
least yeah yeah absolutely impressive by the way Ju Just to end the game design part here uh the game seem super polished don't get me wrong that's like great some of the things they did especially on monetization side now because we have this whole battle B and the new progression system new gacha system I by the way really like that they return back to gacha and whoever tells me that like gachas don't work and like random stuff blah blah blah no it works perfectly humans are wired for it it will work Works quite Works quite well yeah trust me yeah so the trust me I'm a game designer psychologist yeah so so I to be honest I really like the chest system like now that you have like it makes it much more Dynamic when you have a chances to upgrade the chest with clicks and like it's great so I'm really liking the progression I really like the merge system of the characters like all these other things only thing I'm kind of concerned is the PVP win condition
problem I think it needs to be ironed out at least a little bit but yeah let's see so give the score uh score last time we said it will be seven out of 10 to go yeah for GL Going Global yeah yeah that's what we said last time I checked it yeah I checked what you you gave a pretty interesting score Mr game designer so I'm really really looking forward what you said now regarding the game overall yeah I mean you said you have like the game design score nine out of 10 yeah last time I said that yeah yeah very generous I think it was a bit of a supercell multiple there huh yeah it was a super s multiple there look at you I I think now when I'm realistic I will I will end up again with nine but before I think another multiple okay no there's no multiple now because MTI last time I guess if I would be more realistic I would a something like 8 8.5 or eight but now yeah Lads of problems especially the prog regressions and and the gacha system and everything those
are really great come here only one point I would deduct from the game would be the PVP win condition thing it needs to get a little bit more iron out that's there but otherwise it's look plays perfectly just [ __ ] hell six again never mind just I try to kill someone and so T that if you're making a game and pretty much like some top tips if you're going to launch a game with ads is that first thing I'm sure m is going to talk about UA channels and which ones that are being used it's just super important as well to use the same channels you're doing on UA on ad monetization as well because essentially what happens is that users that are brought by a network are tagged server side so there's more information for like those users if they're seen again in the auction which means that those networks will bid higher for that user again because they have more information tied to it and that pushes up the other networks another good thing is to know that if you're adding ads usually the highest
ecpm that you see is in the first seven days of launching because essentially all UA algorith or all ad monetization algorithms they run on a rolling 7-Day basis meaning that they don't really know where to bid in the first couple of days because essentially there's no historic data on everything from amount of unique users to ctrs to install rates to everything so usually you see the highest ecpm ever in the first couple of weeks uh so it's really important just yeah to have that from the start but apart from that can't really say anything so zero I guess because it's not really applicable heads are beautiful so I yeah heads are beautiful and I actually um I was thinking about the placements because I know you you were just you know you will say absolutely nothing so I will try to do your job now let me know how yeah let's see let's see so so now you have these I mean three just very kind of basic play ments obviously there is the chest in
the in the middle of the plaza that you waiting for you 50 gold you give 50 gold but it gives you characters and every time it scales it gets you better characters or more like it's not common anymore you're shaving time of the chest yes of course that's obvious short raing time for the chest I mean that's quite obvious I mean not most probably just a cap per day I don't know like one two three minutes yeah yeah I guess yeah that would be first then um getting additional one or two shards from the chest for the DED video to breaks e breaks the opening experience has variable means of value okay so I guess no and then you have the achievements in the in the book right so all the quest quests so I guess if you have I don't know I have now like loot Goblin is like 24 out of 30 so maybe just watch a video to complete the quest M watch a video to to get double
of that progression maybe maybe yeah that that's possible basically because those are pretty I guess those are scripted anyway so it's progession so you go a little bit faster that seems okay like I I would definitely think that like at some point you could give gold just like purely some consecutive gold thing if you have 120k for a character then you can yeah you can build a generous I guess with the gold yeah but you definitely cannot uh put it behind the streak three I have an idea I have an idea what if after a game if you don't come first you can watch your rewarded ad to then come first now like honestly one one few more could be done with u depending on amount of like gold value also you have a replace Quest you know so in the beginers challenge which is for seven days right and it's like replace quest for 10 gold absolutely zero value right so I mean it could be you could still I don't know what the value of like we need to get to the number which is
something like what was it 13 cents 14 cents per at a video Felix was the rates these days what do you mean in the game or how much you get paid like on average on average when you were looking of how much it costs per one rewarded video within games economies skip it and stuff oh yeah uh yeah anywhere between 8 to 14 cents around there yeah so so if the let's say the consumables the roll which is 900 gold and key which is one 1,500 gold would be within that value those two could be put on rewarded video but I would need to count it up don't know what's the I think what's the shop yeah I think we'll get there because 10,000 gold is12 so it would be there so yeah we could put those two on at rewarded placement also there you go there you go I guess okay so which would work by the way very good because you definitely want that and and it won't give you that power it would give you better chance of getting better thank you much for
listening uh I'm the Adon person now on the podcast as well I'm just I'm just kidding obviously okay so let me just stop sharing this and uh and hope that it will be the thing we whole thing will be don't worry it's going to be there it's going to be there for sure uh I'm I will start sharing or you will just uh film yourself playing the game for 40 minutes and then edit yeah I can do that as well I mean it's it's fine jeez I do that all I mean as soon as this game came out and I I have to be very honest I really like the game I actually really like the game you preferred flood rush though when we're talking about it on the yeah I definitely also prefer flood rush I prefer flood Rush yes still after this yes but it I'm not sure like what's like all this about it's just I'm not sure if it's a super magic or something but it really kind of you know it's addicting technically
technically it works flawlessly like you do do you see the loading screens Fu like yeah like two seconds 3 seconds and I'm directly in the match like serious click click click everything works as it should super the UI polish that's that's that's the magic it kind of yeah I think I dropped um or crashed like three or four times five times on my XS iPhone you can't blame the ad Network for that you know but that's yeah I'm pretty sure it's because of my old phone and not because of the yeah exactly so so now yeah what can we talk about there's no [ __ ] UA there's nothing zero no like not even a little Tik Tok video not even a challenge what about all these creators that are just flooding YouTube that's what I wanted to that's so now we have this um
interesting hashtag which is super so partner just of yeah move it a little bit and this guy yeah this gaming yeah biggest super Creator he's with all all of their games but then videos are literally just supercell Games videos that's his whole Channel and yeah his whole channel is super I know yeah yeah I know I know I know I know and we have this like brawl star no it's it is Broar no it's yeah it's Broar so it's like this is it basically like they they have this supercell partner hashtag and I guess some creators use that hashtag even though they're no super Creator or super part by way if you go into the game and in the shop at the right side of the shop there is the content creator boost where you enter code of your favorite Creator and that was like was it this was it there before I'm not sure also other games should we get a code we can get a
code yeah but yeah we can get the code but you know what you need to do you need to actually play the game you actually need to play the game and then actually actually stream it content for it I like the game but I really suck I mean yeah whatever I already showed my my stats on the on the screen so it's h you know I played like 50 games and I top five was like 25 times or something whatever so I'm not sure if like people would like to watch this anyway but that's like very good thing like nobody's actually talking about this on like any of the other podcast like they have very good creative program and what it means yeah if if I basically UA they don't have UA they have this yeah but if yeah but brawl star have has UA and you know now they're [ __ ] scaling so you know even Clash of Clans as UI even hey they a little bit of course they because the whole company is turning into liveops company no more
supercell no more cells 50 men teams so on so forth yes but not no more supercell I mean I had this super super dead kind of article that yeah like Felix uh laughed at me last time yeah CLI but they're absolutely super back it's not super dead but they're super back super back but that's good like they're doing like back with vengeance exactly yeah exactly braw star like I'm oh my God and I know like why this squad Busters game which is in a soft lunch is not even a soft lunch is getting Global lunch because it's the same kind of like framework like they use they will take this [ __ ] whatever works there and just apply to Squad Busters and it's going to be exactly the like same hockey stick that's my assumption at least that's my assumption we'll see do you think we can expect um the big question is if those two games running uh parallel in the market will make more Revenue than braw star few
months before that's the question oh my God yes yes that's the big question that's the same question with GHIN and honai is it though what do you mean because genin and yeah honai they have I think what we just uh uh we talked about it like it's like what not so many people playing this it's a it's a limited kind of time no yeah for both these Oh you mean like these has unlimited time or what it's not un limited 10 but it's I think more broad appeal broad appeal than than genin that's you can't man like you can't argue that in the just like [ __ ] in the vest like yeah you saw like when when uh braw star launch in China that like Spike that we talked about before like and I have this like not even in the vest yeah let me show one other video Mr even in the vest get him get him I wanted to just no I just wanted to say with this with this super Creator program like if you pay creators get
like percentage of those your in iips so that's that's great but then uh I have this like a global launch plan which is which leaked but it leaked from this room and it's it's something that I would do obviously and not not leaked for supercell so it's secret M thinking about how I would Global launch the the whole like Squad Busters game so the secret M and evil m i mean well you you pick you pick Global launch after six years years of global launch like when when do you mean like you would Global launch the game from the beginning or now the new one Squad buers and how I would like the whole strategy around it Jesus I star okay maybe I said braw star I don't know he's like whatever whatever whatever whatever so but yeah I wanted to talk about a different thing which is the the hype thing the what we discussed already the the pre-registration which is a nice kind of uh thing which is now five million people but still on the scale of brawl star like they're getting
more than five billion people a month so let's see how how this plays out but then um so I was looking into the the whole kind of uh GEOS spit and whatever they are doing on Broad stars because yeah the overlap is definitely there right I can I can actually stop sharing this so I can I can see you uh so they is definitely there so they they hit the the the biggest month in April and it's still not end of April so Kudos I looked at the the numbers and uh in terms of the gos for brawl Stars it's us is top one obviously then is South Korea and then Germany and like I'm not sure like what the [ __ ] they're doing in Germany for brawl stars but it's like in last two months it just like it's doing really well it's top second yeah second best country even best than South Korea Germany even better than South Korea yeah I was like whoa not not even not I have no idea what what's happening but it's great
then they have France Italy Japan Switzerland Poland Poland is in top 10 then Spain Austria and Israel so what I would definitely do is this like U obviously us specific campaigns right so uh so that's like without a question but then South South South Korea as well and I'm just going to share this one video if you know yakop where is this coming from Mister which one yeah this one so full screen full screen you know what is this so they did this and oh let me just start from the from the beginning you you remember this mall you know you remember this mall yeah so so we were in this mall with Mr yakob in Busan if this is the one I think so this soul man this is in soul soul but it's it was in in Busan as well by the way by the whatever K big super
quite big yes whatever they did this like all like Takeover in in Starfield in South Korea with like all the like I think it was brawl star I would do the same thing with Squad Busters and not even this take so they did a live event in South Korean mall okay two months ago yeah or three months ago yeah yeah yeah yeah yeah exactly like this makes so much sense like this exactly their like brand strategy all this fun stuff it's it's yeah it's checks all the boxes this is the like first thing I would like and you you remember the the metro and tv ads for last warm of course it's like it's like the same thing I would just like this without the question this like take over in the mall and then like TV ads and Metro out of home in South Korea immediately so you do offline Marketing in Asia okay in South in South Korea 100% same thing in Japan obviously you remember the merch mansion out of out of home and the Japanese ad yeah extra as
well so these like these tring something geop specific in in in Germany I have no [ __ ] idea like what they're doing but apparently it's it's it's working so for Squad Busters same thing then you know in terms of the jail split we have the tier one kind of countries France like merging France Italy Poland Spain even Brazil Canada and Netherlands in the one one group and then second tier two I would say let's say like Taiwan because Taiwan is quite big for these games as well and then we have like turkey Czech Republic even even these kind of uh countries are big UK uh Belgium and even Hong Kong quite well and the rest of the world because why not I mean just covering the whole world but like kind of main budget definitely goes into the us out Korea Japan Germany for all of these fun stuff and fun activities UA and kind of out of home as well in terms of platform split guess what 70% iOS 30%
Google play but wait like isn't iOS dead [ __ ] no of course no like everybody that who says that just shut the [ __ ] up you don't know anything about the UA it's embarrassing so please stop anyway uh it's based on soft Lou data anyway strategy yeah humble M strategy come evil my back yeah anyway it's just like it works and this is what uh it would be great if you could launch parall in China I mean not just wait for it I was I was thinking about it but then you know like for China like they would most probably just push through the content very quickly that's my assumption right and then like they would be just in the in the squad leagues and you mean Chinese player base yeah yeah yeah that's my assumption I don't know maybe I would I would want to have more content I think rather or or no they're own by 10 so no I would like if they would end up in the like you know
approval process but yeah they're not so they won't anyway iOS um everybody says it's hard but then we we have all the all the revenues coming in we see the iip data so I would go with scan conversion schema tied to revenue brackets based on the day one payments right I think uh what we said um the battle pass is one of the top ones and then we have like small I I PS which like special offers and then something else that happens on the day one get a lot of revenues on the day one that quickly yeah oh my God like this I think like the season price is the first thing that everybody buys the thing is that what you see now and we concern like or let's say we consider like pay to win or greedy or whatever yeah EU wise it could be like that but this is literally catered for Asia this is completely normal Asia you know Diablo Immortal 100 million like this is what his economy will do in Asia it will completely plow through Asia
yeah and also look so I think it's like this is just what I'm talking about it's based on Canada like iip store well like the iip list so I'm pretty sure like us is going to be way better than as Asia Asia Asia is going to be way better what's the split by the way on brawl star regarding the revenue from Asia Asia against Asia against the West Asia against the West let's me check this can't do it in here down Revenue I'm going to share this let's say screen as well last month only yeah we can do it one second I'm just going to share this screen here so here let's see we go all and then so us 177% Germany 13% France six Italy Switz and Austria yes it's not that big actually China's only 1.5% now but do we have all does
this thing is that data accurate for China That's yeah no one know that's a thing yeah that's a thing us like 17% and then China we don't we don't see because if we have if we take the big three which is China Japan South Korea it's South Korea fre yeah I know I know it's just uh what like four 9 13 okay let's say 15 maybe taian 1 more per Hong Kong one more per so let's say 16% we still don't know if the data for China is legit here no no no you don't see it like this you don't see it all yeah but it's still not that big I would expect it crazy Revenue growth huh jeez yeah yeah like when I was looking at this like what whoop even more yeah is that a 4X or is that 5x from here like what they from last year is X the thing that I would say even 10x from April like it was s 7 million a month now it's 70 so
it's like it's definitely 10x but uh I I I want to just kind of talk about the demo of uh braw star male right so I think it's going to be the same thing for for Squad Busters just saying like brwl Star seems much more skill-based than Squad Busters to me yeah because Squad Busters seems more approach more casual more random to be honest like just what are you trying to say that sodbusters probably have more kind of a as you said toal addressable audience because it's pretty much like super cell Super Mario Bros like smash all the IPS all the games together but uh I don't think so it going to be that like uh like the PVP Community whatever rank Community the top players will be dead engag as in Brawl star I don't know know I'm kind a little bit so you mean there okay so you
mean it's going to be different audience not different audience but like that's the big problem with caniz overlap okay so not that much cannibalization no not that much but like yeah maybe it's even better that it it won't be kind of a dead hard because it's not let's say it's not that serious game as brawl stars at least to me so let's see so and guess what like why I'm showing you this demographics because now I want to just go a little bit deep into into U channels so so you would use Tik Tok there you go until it doesn't get banned because it's going to get banned okay it's going to get banned if it's going to get banned no it's already signed they just need to either appeal or you know not tur into geopolitics like exactly I don't I don't I don't care I don't care I don't care but yes exactly that's where I'm coming from because it's Tik Tok and then creators right so T absolutely biggest yeah Tik Tok creators obviously when you remember I mean Super creators on Tik Tok not even supercell any creators yeah any
creators but yes preferably I guess supercell creators but on honestly I don't care and I don't think like they would care as well because you remember the the V Warriors case study right I was talking about the the Tik Tok creative Challenge videos which are going bit viral and also regarding the the creatives the campaign initially featured the content produced by the you know Les more guys show showcasing gameplay but then they started using TI creative challenge to get the ugc style creatives and also they they started getting this like ex they're ex like expanded to Global markets with Tik Tok creative challenge which kind of is the Tik Tok creative Exchange program where you get creators from you know South Korea and Japan again I was talking about South Korean Japan Standalone strategy so Tik Tok creative challenge also big in the US and I mean for normal Mortals like we are it's only us but it's you know if
you are a a if you're supercell or less more or whoever you're partnering with Tik Tok you can get you can get pretty deep in South Korea or Japan with Tik Tok creative Challenge and we already saw like those those videos back then so definitely check um the we Warriors episode and also to give a bit of a context like why Tik Tok is still I mean best one of the best performing channels as especially on iOS which is you know coming back to the 70% budget sped on iOS I mentioned before there you go then guys second big second biggest Channel my fellow U managers on the podcast yes absolutely Google is on the third spot and they are using a lot of iOS campaigns on Google as well for brawl Star based on the Google ads transparency I was checking it as well but for for apping we discussed last time it was great a lot of spent but the
playables were you know quite shitty which was all like only playable end cards so iOS mainly with playables guys prefer I guess like it would start with day Zero IP Roy campaigns and then move to day seven iip Roy campaigns because that Mak sense you don't have any ads yet I guess so but yeah but then like mainly iOS and then Google Play will follow so we already kind of mentioned the Google ads uh well the Google ads with IOS and Android so we have three Big Spenders and now I would say four smaller bands which is Facebook I guess right it's still pretty good on on on iOS super shitty on Android but whatever and then we have like molco which I think like makes all the sense with all the SDK networks as sdsp with playables as well and kind of long form content like 90 second videos which was they had did brawl star one minute long videos so I would say easily they could create like 90 second videos and then misplay
and then even m is not working quite well for for different games so you know I think uh there is a lot of opportunities they could uh they could do and now what about the creatives what would you use guys what would you use in terms of the creatives story giving creatives and probably really yeah showcas casing the characters and the strong IP so Global launch cartoon video again makes sense it's silly to say right because like they're creatives are like you know really highend and not like they don't jump on any bad bandwagons right so it's like they just really highend creatives they do uh but yeah I would definitely use any kind of story driven or narrative that they are doing on brawl we already saw it kind of on brawl star in the in the previous episode so I'm not going to show it but also this progression based level one versus level six so or even Noob versus Pro I can I was playing the game I was like oh my God like they could they
could do lit the merch creatives like you know the evolution of baby classic ultra super that they have in the game yeah upgrade upgrade type of yeah upgrade typ definitely yes that's great that's very good one uh then because it's not fake it's not fake yeah it's not fake and showcase the the progession progression yeah so I'd say the the Lame Game Play versus the the high skilled one which I would be in the lame very not they can use also their Godzilla the Kaiju Kaiju guy they could use that yeah uh I would say also um they could use humor obviously I love their like chicken simulator video from Tik Tok yeah they have the mega CH unit yeah and yeah there you go the thing is you know like they had these like April Fool's jokes about Squad Busters like Port tray mode and then the this chicken whatever and the chicken is fun and also like the whole communication around KFC Squad Busters yeah they had
that yeah the KFC yeah yeah the KFC as well but now like there was like a chicken so simulator so it was super funny I'll show you in the the PO production as well and I wanted to say something but you kind of so let let me get this straight so you do Live Events mainly in Asia then you would I didn't finish Mr okay whatever you can continue get the last yeah so live events in Asia as usual offline marketing there that works great then uh some let's say a lot of influencing through their usual channel of influencers blah blah blah that's there then PPC uh UA Performance Marketing Performance Marketing on bpc battle tag Tik Tok uh appin Google and Facebook and MCO and display and integral I hope you you listen the thing that's like second level of best manager and then then some more Creative
Concepts anything else that I missed yeah i' said look uh I would even show you this you know this oh yeah favorite B Legion creative my favorite ble Legion creative which was working quite well and obviously like this would make so much sense with like who would win in terms of like showcasing their uh all their uh um armies and units and characters and everything so I would definitely do this and and then we have oh have this one I mean you could you could use actually Mass battles gu kind budget would you put on this I'm I just want to show you one one other thing which I think is this which we did uh in the past I'm not sure how these would kind of fly with uh with supercell but look it's kind of like multipler kind of G meet Gates type of type of video they would never go for this ever but but why it's like it's you can you can do use it in this like Squad Busters
Universe Squad Busters univers like multiplayers it can be just chest fusions things you know like in the battle you can reproduce it naturally with the game just without the giant Plus numbers which are cringy I'm sure yes but like the general concept as an idea of course like not like exactly like these Gates mechanics from from Forex this is hero basically this is hero War yeah yeah pretty never go with this and I would I don't think that they need to do it but they could take it as a inspiration inspiration yeah yeah so and then like some some ugc [ __ ] which they doing so show me the money was the spend show me the money so I would so I wouldn't spend from the beginning a lot but I would start like 20 250k per day mhm then kind of slowly I mean you know based on the numbers uh initial numbers like to 500k most probably like in 3 or 5 days 500k to million and then kind of
ended up on like two Mill per day based on the like actual numbers so we don't know the pay what are the actual numbers that you're checking your roas or what's the thing that you're looking for here yeah so we know we don't know the payback but yeah I would say let's assume let's assume man so so you're throwing 500k into it what are looking for just want to show you this graph which is the the retention profile of or all their games basically mhm and how does that look like so you see I mean all their games I mean not sure if like you see it or just need to zoom in yeah it's a straight line after after day 30 it's a straight line okay yeah after day 30 is a straight line basically it's like day 90 like their their day 30 is like their day 90 is everybody's day Dira the better exactly exactly it's absolutely insane that's what I want say like so like they every game has higher than 20% day 30 for
those not not watching YouTube yeah yeah exactly and they have day0 16 19% like this is [ __ ] amazing so I want to say say this like if if we have and if I assume like this is going to have similar I mean retention profile which all [ __ ] all their games like look it starts at 60 day one and ends up like between 16 to 20 on Day N like it's like it's in this range and brawl star a little bit worse than than the others but still like 16 or 177% and if this is just iOS Android is very similar and this is just all if you go if you do us yeah there it's like same thing brawl star is a little bit worse than than the other for those that that that like uh yeah this is not safe for your eyes to look at this thing yeah yeah please just yeah you should you should turn yeah you should turn off the the video and just walk away don't kill yourself please so but we are talking about very very solid numbers so like in this in mind so you
can basically have the the money back in 90 days easily and and if even if you if you look at the beyond the day 90 it's still going to pay back so you could spend a lot of money even like above the two two million per day if this if this retention stays true and also as you know uh first a month or two months the golden cohort and the the honeymoon period whatever you want to call it CPI is going to be low in that case you can get the payback period you know shorter pay period than the rest so I would be looking at this the RAS numbers and then day zero day day one day three day day seven which most probably is going to be% out of the bad have 30% day 30 okay this is a new standard yeah yeah yeah exactly 30% % day30 so with this like like whatever yeah so that would be
something I would look at like level spent uh there was numbers on each uh each Channel and um and based on that just scale more and more and obviously I left kind of like these like in influencers in the mi in the channel on purpose you throw into influencers or that's the thing like it's a very special category like like no one knows no one knows standardized right like it's just I want to talk about the top troops like Mr be Beast videos video at some point in the future which I think it's seven figures they should make vivaa dir Le video for them oh yes and also by the way the the carboard guy that that's also very good and these days is very being very used the the one that does blizzard animation short short short uh videos those are very good and he I've seen him having like more and more motion on his channel even FK Journey had a video on him so I mean why not it's like it's additional
money obviously but additional um kind of branding awareness and everything additional installs on the other hand we saw like how the you know the what was it raw star Mr Beast video didn't move anything it just like increased the number of installs maybe because the monetization you mean the bra star squid game thing yes yeah yeah yeah yeah that was kind of but like in the in the category of Pedro Pascal for menion I think yeah a very expensive uh um outside of UA activity alternative view Channel anyway so yeah that's that's what I would do and I think like they have all the I mean obviously who the [ __ ] I am to judge whatever they do they will do really good they will do just way better than just fine yeah the the big question looking forward the big question is how good they will do we know they will do good the question is how big good so we'll check back in our review radar s in this is going to be even sooner
than radar this is going to be sooner because review radar usually next three months which means this is a month in a month this is a global Lun so we'll definitely have little bit more info on that yeah go yeah maybe even sooner let's see how it goes let's see how it goes you know maybe we'll have a secret guest or secret guests in the future they don't show up they don't show up on a Sunday night of course I mean it's like who the [ __ ] would would like to join on Sunday nights like what the [ __ ] are you talking about you bought it you bought it and anyway the listeners thank you very much and on that bomb sh us end no so I would I would rate this 10 out of 10 for the global andly your us strategy okay humble mate stre yeah M yeah yeah stre me chck 10 out of 10 obviously no on yeah I mean for UA I have no [ __ ] idea the influencers are great but that's that's it and you know like this the thing like for for this just like the the hype they
they did even Discord I mean there like the all like everybody this whole soft lunch thing which is completely made up is a great hype machine I need to that and you know like they can just tweak all these like small things here and there and just get additional feedback oh like this great like they're basically making fun of themselves which is amazing and they will get like one month of free lunch data on top exactly basically but that's as much as they're going to get they're going to not going to get more yeah but the thing is like they I most probably don't need to get more because they already made the decision to go Global before even entering the soft Lun and the fact that they the communication is like make making fun of themselves I think it's absolutely love like 10 not like 15 out of 10 for that like that's amazing pushing the bottom video is was amazing really really agree there but the thing is that I think because they the games are kind of quite similar with brawl star and because brawl star is on a
giant role and because they're using a lot of system from bra star that's why yeah of course like that's that's what I said at the beginning like they are using the whole framework from brawl star they just apply for Squad Busters and then they that's it yeah that's why this like it makes all the question is if the two games together makes more than one I mean yes yes yes let me just end on uh this one note where this one note Let's see we can we can have a bet or something now we're not going to get the bet we just going to get his car yeah you can bet my car uh we're going to just end on this one small note where uh let's say to be you can end on on the meme on the meme with no it's not meme it's a graph so this is a graph of gin impact and honai starl if I take off honai starl you see how gen is going down from point H St kind gets there just saying but you know you know if we
make a podcast about honai and then we do Zess whatever it's going to be yeah seven people is going to watch that because it's the same amount of people who actually play that game yeah seven millionaires let's end it there we we'll get there that will be another story this will be another story uh who who wants to take us home yeah we didn't do that for a long time so I mean you absolutely sucked by the way for that live AMA yob I mean like whatever you did then never Dr badly so you don't get asked again right it was on purpose you know I was pissed at not being able to play Squad Busters all day what no energy nothing like yeah you know welcome you can ask us whatever this is for the like what please all right I'll take us home I'll take us home okay okay okay perfect all right everyone thank you so much for
liking subscribing and following our podcast don't forget we also have a slack slack Community that's vibrant and I'm even answering questions now which is amazing thank you yeah welcome back finally welcome back finally uh please join it's right below and uh subscribe we love you and uh we'll let you know what conferences we're going to we're next going to be in Lima Soul at the end end of May in Cypress for GTC Y and M will have some T-shirts yakob will have some laughs and I don't know glasses as well glasses glasses as well game and on that note good you still have those oh my God I use those Iron Man just came back Jesus please take thank you very much byebye cheers [Music]
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