Session: The Web Gaming Renaissance - Rafael Morgan & Rabia Dincer, CrazyGames

[Music] and to kick off this uh wonderful track that we've uh created very recently at our events is none other than crazy game so I would like to welcome Raphael and Rabia from Crazy Games to the stage and they're going to be talking about the web gaming Renaissance so please welcome rapael and Rabia hello everyone very cool to be here um we're very happy to actually sponsor the browser breakthrough track uh we did in London first went super well so now we're doing here and a couple of other events during the year um it's really nice to see how much um the web is growing how much interest there is

everywhere um yeah so really cool really cool to see um some of familiar places and ALS some some new friends that we're making here um the presentations you know we just going to share some high level stuff but uh there's also um the opportunity to ask questions in the end so you know we're we're looking at um the H sense of the web right like which what what does that mean um simply you know the web has been going through a different stages and I think right now um there are so many good hands uh working together on the space and we're seeing fantastic growth um in our area so that's why we want to show a little bit about it so I want to introduce to my partner Rafael Morgan uh we people marketing our Partnerships at Crazy Games I think I think you mi is up is it no no it works okay uh he an expert of

10 years of uh at web gaming and I'm very uh lucky to work with him so and I together with me I got the wonderful Rabia um she has been working in the game industry for quite some time and she managed our partnership so if you have a cool game you want to bring to the web she's the right person to talk to she has a lot of expertise about what work and what doesn't in the web um so yeah we are around here at PGC um and also until Friday so you just uh comeb by to Bo so okay so uh this year has been a crazy year for us and we want to share some information with you uh crazy games has been uh crazy about the web growth I've joined around two years uh at Crazy Games and it has already doubled the number of users since then uh we have an amazing uh developers community of more than 3,000 developers and they bring us

amazing games and our job is to make sure that uh we show them to the best users possible especially from tier one countries yeah so we we've been growing um across all years but uh I would say the number one market for us is here in the US um so it's nice to see that okay so uh I think in this whole uh speaking platform everyone is talking about their own uh areas coming back we just listened about mobile but web games are coming back Really really strong and there are a lot of reasons for that one of them is that app stores and all the fees they are increasing way too much and the organic growth is minimal uh right now if you go to Google and you write games you can test it out H Crazy Games is the first one that is in the results so the SEO and organic growth is huge and that's why we are motivating all developers to join us because it's

extra Revenue extra uh feedback for all your games that you want to test in the market yeah yeah and then I think difference like the if you work with crazy games I mean we have we own the community so we can expose your game to a lot of players um and yeah I think you get a lot of feedback early on you can iterate your game and um and we see a lot of the developers are working with us they don't work on only one project they actually are doing several projects with us which is I think it's a state about the Partnerships that we're growing and and yeah I think you know one thing that I love about the web is actually um that you you can just click a link and actually you're playing the game right so you have instant access for it um it's available in pretty much every device that has a browser uh we always surprised to see that some of our games work in different platforms um and uh so yeah it's pretty easy pretty pretty easy you only need one build that will work everywhere and you if you're

especially for multiplayer games I think that can be very powerful you share a link and then suddenly you're playing together right so imagine you're in a party you say like let's play a game together I mean we see this throughout U even companies um you know we play games is very easy nobody needs to install anything you click a link and you're playing together and the quality of the games is also crazy these days I would say he on par of mobile and we're trying to push um the boundaries to get even further yeah and to add to add to that there is no UA cost uh so for any developer who is an indie developer and wants to test the idea uh suddenly the game is exposed to 40 million users so um there is that and also the technology is evolving so uh we are partners with lots of uh game and jeans and uh it's getting easier to just Port it in one day and suddenly it's on all around the web yeah so it's really nice to see that nearly every single game engine these

days besides unre actually supports the web um and we we had really strong Partnerships with with unity and and other game engines as well so it's it's nice to see and there's a lot of a lot of things happening on that space as well um one thing that I'm particularly very very happy to see is this project that we released um and just released yesterday so you can actually go and play on crazy games it's called project Prismatic um and it's I would say it's probably the first Unity 6 web GPU enable game that was launched on crazy games um it has stunning Graphics um and it's really py quality and runs on the web it's something that you think is unmanageable um and and I think we will be seeing more and more of this stuff coming the new future here is like the I think the lunch trailer that the guys put it together so this game was made here in in the US by a company called Strat Studios um and uh it's it's really crazy that the thing these things actually runs on the web and it shows a

little bit about where we heading um with web games as well right with web games you can you can really imagine from casual games um to more midcore and and I think this is the experience that you know we we want to see um on Crazy Games as well so it's a beautiful beautiful um game I yeah I I was not surprised like that when I played this this week I was like wow it looks even better now so they did quite some work like um it just to give you you an opinion the loading time for this type of game it's around 10 seconds so that's why for us it is mind-blowing because art looks amazing yeah so and for publication we have multiple options here like obviously crazy games right uh but I mean there's you can go anywhere you can also have your own domain and do your we like your own thing but we see from last year like Discord was doing a push I mean they're still quite strong but I mean we so we see that there's like multiple opportunities for you we also have our friends poy they're here as

well they I forgot to add your your logo um so there's so definitely there's multiple roads where you can go right so it's not um not just crazy games um and I would say like who is on the web today we have like several large like large publish working together with crazy games or even work on their own um and there are more and more uh people actually on the web these days all so I would say like a lot of people are seeing return as well and and I think later on there will be presentations about it so there are great name great numbers happening uh on the web so I think one important part yeah uh one important part this year is that uh since the beginning of last year we have been implementing in a purchase via exola and this is one of the uh fastest growing Revenue model for all of our developers so we have both we we are supporting both ads and in a purchase so um rewarded ads in partial and Banners

and in a purchase uh in general maybe it is important to add that uh we are still testing in a purchase and it's a process so in the beginning we test first with the ads and we see the performance and afterwards if the play time is seeing like it is promising then we integrate in a purchase to save your time and our time um and here so to understand what type of web games we have this day so I brought a few showcases as well so this is like um it's a game from Anis which was here um and it's like a crossplatform game right so it's available on PCS available on mobile on consoles and also on the web as well and I think for you know for the web it was a really good U showcase U to because they can populate their servers get players to play real real quick so it's a really beautiful game as well um it's a big project that we're proud of to have on crazy games we we also launched uh project together with unity um krct

which is a game engine that you can create games um you know just by drag and dropping stuff and this is also available in crazy games you can play so um it's it's a it's really nice my kids love to play that one and again you one user can create a war a game and just send a link to their friends and they can play like this right so um I think it's very powerful as well another showcase that we have on crazy games it's one of our most popular game it's like a BLX Blox iio um which is a web exclusive game very very popular kind of Minecraft like game has a crazy Community High engagement and again I think they they they executed something really nice and they were able to um you know to build their own Community there they have a a really big discard server and you know it's a very popular game so I wanted to bring some some fresh insights about crazy games and stuff that we see it um generally something that pass this whenever we're talking to

to developers so mobile mobile web right now is growing much faster um we have a lot of unity games as well a lot of unity six games as well and a lot you know as a platform one the most important thing is the is the games right they they come to play Crazy Games they come to play the games so so I think that's one of the reasons why but we see we see a faster growth uh happening there we see as rert mentioned in our purchase now being a significant amount of Revenue so for you know there's some games they do substantially more with app purchase that they actually do with ads and historically crazy games has always been an ad based platform right um as web games as I was younger I used to play like mini clip addiction game of course the audience is young as well right we have a lot of players playing on Chromebooks and things like this but there are growth in our GEOS right so and our age groups so we're seeing you know the 35 Plus even like older audience they're coming and playing web games because we're starting adding more and more of those contents right right um as you can see project

Prismatic it's not really a casual game so we will find a different audience there's more and more Indie Games as well that bring different types of the audience to to to craise games so it's a bit of the chick in the egg right if you if you start adding different types of content you're going to start bringing different type of uh age groups and I think like one thing that I'm very bullish about is really this web GPU I think that's why we're trying to make this commercial viable um and I think the next couple of years we'll start seeing like a huge increase of visual quality happening on the web as well right we also start seeing like more and more Chinese developers coming to to publish on the web um and uh it's something that we we also happy about it to to work with them and one thing that's like because we talk to so many Publishers as well we started seeing like the mobile Publishers they start having dedicated team to make web games as well right so um there's there's some really large companies that were like oh you guys have a web team right now so those are some of the some of the things that are that that we're seeing

happening more recently on the web and we just want to share this um yeah so with that I want to make a few announcements with right so the first one is that we're doing um a game gen together with uh with phum this will be a dedicated multiplayer game Jam you can register right now it's open um there will be prizes we did one with unity like last year it went super well um everybody was happy the developers were happy we're about to finish that one after 3 months of incubation and now we're already kicking another one uh right now so so there are prices involved there be support so if you ever thought about like making a web multiplayer game that's a great opportunity the guys from phon will be there so giving support as well so we're happy to kick off that project as well and we're with our friends from Niantic we're doing um a get together this week there will be a mixer um I think we just got to easy that we don't cannot take

more people but maybe if you come by we can actually see if we can get you guys in um so yeah so that's the that's pretty much our our presentation so I want know if you have questions I'm happy to answer any questions you guys might might have thank you thank [Music] you does anyone have any questions any questions y yeah thank you so much for for the uh for the presentation so you were talking a lot about web GPU and how you really bullish on that technology and it seems like the graphics that you guys are able to support are really impressive is web GPU uh technology it's only supported when I would like deploy game to Crazy Games or also if I were to deploy it to like YouTube playables or one of these other platforms as well well so I mean with RP is not standard in all the browsers right now in Chrome by default will work right so we had to for instance doesn't work on mobile web I uh

so so there are some limitations right that's something that the industry still need to change and evolve but at the same time we're pushing those showcases because I think it's important even here just to tell people that this is happening and and we see like the most skilled developers they already looking at it so so it will be a trend to be supported everywhere very cool thank you thank you does anyone else have any questions no cool can we give uh Raphael and Rabia another round of applause please thank you thank you [Applause] thank you if you have any questions or would like to join tantic party we our booth is there let us know it is full but we might try to get you in