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The Esports Advocate
The Los Angeles-based esports organization Sentinels has entered a one-year partnership with the social media platform Stacked.
The Los Angeles-based esports organization Sentinels has entered into a one-year partnership with the social media platform Stacked. This collaboration designates Stacked as the official news and information aggregation hub for the organization, aiming to streamline fan access to match schedules, results, and highlight reels. While the financial terms of the agreement remain undisclosed, the partnership reflects a strategic effort by Sentinels to enhance direct engagement with its community through a centralized digital space.
Under the terms of the deal, Sentinels will utilize the platform to interact directly with fans, including answering questions and providing spoiler-free updates regarding its competitive teams. The organization currently maintains a competitive presence in Valorant and Halo, and it supports a roster of prominent content creators. By integrating its game-day operations into the Stacked ecosystem, the organization seeks to consolidate its digital footprint and improve the accessibility of its competitive content.
This partnership adds to the existing commercial portfolio of Sentinels, which includes established sponsors such as Razer, Advanced, Starforge Systems, and ZOWIE by BenQ. Stacked, which reported a user base of 500,000 as of August 2024, serves as the primary technology partner for this initiative. The move highlights a broader industry trend of esports organizations prioritizing dedicated platforms to manage fan communication and content distribution effectively.
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