Roblox Revenue Reaches $750 Million on Mobile: Tencent Tie-Up Clears Way for Chinese Launch

Key insights

6 takeaways

01
Roblox has surpassed $750 million in lifetime mobile player spending, with the United States accounting for 67% ($503 million) of that total.
02
Roblox Corporation has entered a strategic partnership with Tencent to facilitate the game's official launch in the Chinese market.
03
Mobile revenue is showing strong momentum, with May 2019 spending projected to reach $36 million, a 50% year-over-year increase from $24 million in May 2018.
04
Average daily mobile spending for May 2019 reached approximately $1.2 million, up from $774,000 during the same period in 2018.
05
Roblox's total mobile revenue is approximately 50% higher than the $500 million grossed by Minecraft on mobile platforms since 2014.
06
Great Britain is the second-largest market for Roblox, contributing roughly 9% or $67.5 million of the game's total mobile revenue.

Summary

Roblox has achieved a significant financial milestone, with global mobile player spending surpassing $750 million. This growth trajectory coincides with a strategic partnership between Roblox Corporation and Tencent, a move designed to facilitate the platform's entry into the Chinese market. These findings, derived from Sensor Tower Store Intelligence data, highlight the platform's robust expansion and its increasing influence within the global mobile gaming sector as of May 2019.

The platform demonstrates strong year-over-year growth, with monthly mobile revenue projected to reach $36 million in May 2019, representing a 50 percent increase over the $24 million recorded during the same period in 2018. Daily mobile spending has similarly surged, rising from approximately $774,000 in May 2018 to nearly $1.2 million in May 2019. When compared to other industry benchmarks, Roblox’s total mobile revenue is roughly 50 percent higher than the $500 million grossed by Minecraft on mobile platforms since 2014.

Geographically, the United States remains the primary driver of revenue, accounting for 67 percent of the total life-to-date spending, or approximately $503 million. Great Britain follows as the second-largest market, contributing roughly 9 percent, or $67.5 million. As of April 2019, the title ranked as the 21st highest-grossing mobile app globally across the App Store and Google Play. These metrics underscore the platform's sustained monetization success and its competitive positioning ahead of its planned expansion into China.