ReportAEVI
Informe Mundial 2023: Comportamientos e Intereses de los Videojugadores
1 Jan 202312 pages~19 min full read
Gaming serves as a primary tool for emotional regulation, with 83% of players reporting increased happiness and 71% stating that games reduce stress, anxiety, and isolation.
Social connectivity is a core outcome of gaming, as 67% of players believe games help them forge new relationships, and 45% have met a close friend, partner, or spouse through the medium.
Players identify 'having fun' as the primary motivation for gaming (69%), followed by entertainment and stress relief as the leading drivers for engagement.
Gaming is perceived as a driver of cognitive and professional skill development, with 69% of respondents citing improved problem-solving and 65% noting greater adaptability.
Peer-reviewed academic research supports the survey findings, suggesting that gaming can provide protective effects against age-related memory decline and help manage depressive symptoms.
The 2023 Power of Play survey, conducted by AudienceNet, analyzed data from 12,847 active weekly gamers across 12 international markets to map the social and cognitive impacts of play.
The 2023 Power of Play survey set out to map the motivations, social impacts and perceived wellbeing benefits of video gaming across a broad international sample. By combining responses from 12,847 active gamers who play at least once a week with findings from ten recent peer‑reviewed studies, the analysis argues that games deliver measurable social, emotional and cognitive value that extends far beyond pure entertainment.
Respondents from twelve markets—Australia, Brazil, Canada, France, Germany, Italy, Japan, Poland, South Korea, Spain, the United Kingdom and the United States—identified “having fun” as the top driver (69 % overall), followed by “entertainment” and “stress relief”. More than half of participants reported regular online play, while a third also engaged in face‑to‑face sessions. Nearly 45 % said they had met a close friend, partner or spouse through gaming, and 67 % believed games help them forge new relationships. Across the sample, 71 % felt games reduce stress, anxiety and isolation, 64 % described gaming as a healthy escape from daily problems, and 83 % reported increased happiness when playing.
Cognitive and creative gains were also prominent: 69 % linked gaming to improved problem‑solving, 65 % to greater adaptability, 60 % to enhanced communication, and 57 % to better linguistic skills. The report cites academic work that documents superior cognitive performance among gamers, reduced depressive symptoms during the COVID‑19 pandemic, and potential protective effects against age‑related memory decline and dementia. Studies of exergames and therapeutic titles further suggest benefits for pain management, motor coordination and social inclusion in clinical populations.
Methodologically, the survey employed an online, quota‑controlled panel designed to reflect each country’s demographic composition, with screening to ensure weekly gaming activity. Data were collected by AudienceNet, a market‑research firm accredited by the Market Research Society and compliant with GDPR standards. The integration of large‑scale consumer data with scholarly evidence provides a comprehensive picture of gaming’s evolving role in mental health, social connectivity and skill development worldwide.
