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PCF Group
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The company aims for the majority of its future revenue to come from its own proprietary IP.
It's like a chef moving from cooking for others in a restaurant to opening their own place with their signature dishes.
Business Model. People Can Fly is shifting its business model from a work-for-hire structure to self-publishing.
People Can Fly (PCF) Group is a veteran developer specializing in AAA action and shooter video games, currently executing a strategic transition from a work-for-hire model toward self-publishing. The organization aims to leverage its deep expertise in Unreal Engine technology to scale its operations, targeting a shift where the majority of its future revenue is derived from self-published titles. This strategic pivot is supported by a growing international workforce and a diversified development pipeline.
The company operates seven development studios across Europe and North America, employing over 600 staff members, including 400 developers. This geographic expansion into markets like Montreal and New York has allowed the group to access a broader pool of talent. The current project portfolio includes four core AAA titles—Gemini, Dagger, Bifrost, and Victoria—scheduled for release between 2025 and 2026, alongside three supplementary projects. The group’s long-term objectives include doubling its headcount to 1,200 employees and achieving significant revenue growth, with a target of 3.0 billion PLN in cumulative revenue for the 2023–2027 period.
Financial performance has shown consistent growth, with the group reporting 608 million PLN in cumulative revenue and 185 million PLN in EBITDA between 2018 and 2022. To support its future goals, the company is implementing a new strategy focused on Games-as-a-Service (GaaS) models, including the integration of microtransactions and seasonal passes to enhance player engagement and monetization. The transition is underpinned by a commitment to agile production methodologies and a focus on proprietary IP, moving away from its historical reliance on external publishing partners. The company maintains a founder-led management structure and continues to invest in internal studio acquisitions to bolster its technical and creative capabilities.
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PCF Group · 2026
PCF Group · 2026
The Game Business · 2026
