Overwolf Ads at Cannes Lions 2026

Overwolf Ads has positioned itself as a key player in the gaming advertising landscape by sponsoring Cannes Lions 2026, the premier global creative and advertising festival. The initiative includes four activations that bring together senior leaders from brands, agencies, media, and technology to discuss emerging opportunities in non‑traditional inventory. Events such as the “Yes We Cannes!” welcome party, a relaxed happy hour on the Croisette, and two Unplugged Sessions—“The Attention Shift” and “The New Living Room”—focus on how attention is shifting into gaming environments, creator platforms, community spaces, and the modern home. Speakers from Overwolf, Havas, Livewire, tvScientific, Magnite, and Mondelēz International outline strategies for measuring, investing in, and leveraging premium engagement across interactive gaming, streaming, social interaction, and CTV.

The program targets a global audience of advertisers and media planners, offering insights into how brands can quantify attention value in these evolving spaces. Overwolf’s presence is reinforced by a dedicated team on site, including CMO Shahar Sorek and COO Eyal Betzalel, ready to discuss programmatic gaming, attention measurement, and the Adelaide AU Ecosystem. With a monthly reach of over 113 million users across major titles and premium gaming sites, Overwolf is positioned as the #2 US gaming property by Comscore and has earned accolades from ADWEEK, Digiday, and The Drum. Its partnerships with global brands such as Universal Pictures, P&G, AMD, and Nissan underscore its credibility in delivering high‑impact advertising solutions within the gaming ecosystem.