Mobile publishers: Boost retention & revenue while saving the planet

I think by giving these options to company and seeing the results yeah it's maybe part of the game but holistically it will affect any action that the user will do in terms of even you know game time Revenue session length Etc but also organic traffic because they will be so excited about the fact that they did something only by playing that they will want their friends and family to take part of it as well so this is what you will see a very high share rates and therefore I believe that the studios will get a very high download rate okay welcome everyone uh I'm thear from tenen and today in honor of Earth Day we're diving into a conversation about how app developers or Publishers can contribute to environmental sustainability and joining us today is a Yale akomi who's the gaming director at

dots. Eco she'll be sharing some insights on how app developers or Publishers can leverage dos. Eco to not only make a meaningful impact but also boost various metrics and kpis such as retention player engagement monetization and more so Yale please introduce yourself and also tell us a bit about dots. Eco so first of all it's a pleasure being here um I'm I've been in the industry like the gaming industry for five almost six years already um did multiple roles the beginning of my journey was I was part of atica doing mainly product monetization um through virus of games uh then I moved on worked at play at The Meta gaming uh for a while uh been in Dublin it teached me a lot about recycle and and things and then um start to travel a bit in Asia

and and I'm like I don't eat meat I'm a prescetarian like I I run a lot for the ocean Etc so I always looked for ways to um take my passion uh from gaming and everything I know already and the knowledge and combined it with my personal passion to do better for the world and then I met do EO and Dav and Daniel the co-founders and their mission and I felt very uh aligned with that let's say I wanted to bring all of the industry that I really fall in love with with which is like the bank gaming industry to take part and take responsibility on how we can contribute to the fact that we can change uh the universe that's that's a wonderful sentiment and with that I just yeah want to dive into my first question for you today so as a gaming developer or a publisher how does it benefit me to

integrate with dos. Eco so do Eco as we said it's a SS platform for making an impact so when you integrate with us and we work across the industry you can see it benefits the game from starting you know user engagement retention to uplifting revenue and even user experience in terms of a game Flow level design and Etc it's really depend on how you will integrate our offers into your product or liveops or even your community goals so we have multip ways to integrate in your product and user experience and usually what we do is we work really closely with the teams H start to brainstorm together about the whole experience the impact types how it can integrate really well with the game design as a whole game Flow user progression and Etc so it can benefit in so many ways and usually it will be very dependent on which kpis you want to focus on and based on that usually the integration

goes um and I think another thing we spoke about earlier is that it can unlock a whole new user base for you know games um in terms of you attract more people who are um very conscious about the planet right and who would want to um make an impact basically yes so think about it it's like we are we are a Technology based company so our solution offer is not only another user experience in the game we're actually uh giving our partners a special certificate what it means is every time that you integrate us in your solution based on a specific Milestone let's say um we decided that it will be reasonable to put it as part of a battle pass or part of a level completion uh in a in a way so every time a user will reach to that point you will get as a present a certificate this certificate it's a unique certificate uh which can

be customized as you know the event the look and feel of the brand Etc but the special effect of it is that you can share it online via all the social media so users are very very connected to that in terms of emotionally because they did something based on you know the regular habitat in playing but they also contribute to something bigger than them a lot of users most of the time will not know how they can compute bit let's say they want to plant a tree have a baby sea turtle here they can do that and after they they get the certificate the share it is very very high they share it all over the social media it's like over 20% of sharing that this shares let's say somebody just played aloan or any other game that you work with us and they put it in their Facebook pages or Instagram account their friends can see it and then after they click on that it's becoming a common playing out download down Etc we see a click rate um that goes through new downloads in terms

of six to 7% new organic downloads just by wanting to take part of this initiatives in the game and making an impact so it can be like a really good tool in terms of you know organic traffic New installs new DA as far as I see it um holistically we have so many solutions that can contribute to marketing even like retargeting retention um so it's part of our solution to help you know G companies do something good but also get new traffic and new doubt yeah and when you say like um you know it helps increase metrics or boost kpis I think this slide is pretty relevant maybe you would like to go through it yes so we are very strong in gaming which is our main focus uh I personally you know I'm a gamer I live games I play multiple genres but we also work ac across multiple Industries and what we see in every time that a compan is integrating us first of all the

positive reaction so the brand in terms of awareness and the way users feel through their brand is increasing dramatically uh in terms of Roi most of our uh Integrations are very Roi positive uh the fact that users wants to do more but sometimes don't know how uh here we are coming and and solving that like imagine I know that I always wanted to do better and I always think okay I want to save a baby but how can I do that like I'm surfing a lot I'm scuba diving a lot and for me trying to understand how can I help this kind of activities uh it always was like okay I don't know and here that's equal allowing users to actually take part of it so every time you integrate us even if as part part of the P offer or Etc you will see an uplift in Revenue because users will the emotional part here like the trigger will be very very strong so you will you will see more us users want to take part of the P offer

or completing more levels or taking part of the battle and Etc so this is what you will usually see Revenue uplift and more paying users even onetime depositors usually don't pay you will see that in this kind of activities they pay uh the brand in terms of you know awareness even in the stores a lot of the time which we can't promise but a lot of the time you will see that the stores really love what we do and you will get a feature in the stores so in terms of holistic view of how a game can contribute to the universe but also get very Roi positive I think that Eco is a is a best solution to do that so then you know as a a game publisher my players are not only inclined to play more but also invest more in playing the game because they genuinely empathize with the cause and find a sense of purpose in it and so as a game publisher again not only um I contributing towards

saving the planet but also you know boosting my business metrics which are of course very important to me yeah I think players uh will you will see them playing longer even just because they want to take part of the live up or the feature or however you will integrate that but in the end of the day the the result will be the same it's like I want to take part of this mini game so because it's like part of an echo initiative that we decid as a company you will see more users going into the you know more levels more sessioning time more lengthy even more session per day um and I love to see that like as a gamer and as a professional that's coming from gaming for a while for me it's like super interesting and exciting to see that my tricks like you know planting trees or saving a baby sits can literally like it's a win-win situation for the user in terms of experience and the way you feel about the game but

about the impact itself but also for companies like when I was sitting in this kind of you know teams in PL meta you need to think about new and innovated way how you can bring new content interesting content innovate content to users I think this is this is it it's like you you can find you can find very innovated if you will integrate correctly into the game right right interesting okay so let's talk a bit about how it works and maybe you could show us what the process looks like cool so usually how it will work you can integrate thato in so multiple ways um it's can start from you know API to Unity SDK even with braid it's really depend on how the code of the game is written and how it will be very smoothly integration for the teams I can share that it's a very easy integration the maximum I heard to Studio was an hour

even less so in terms of that it's very smoothly our Tech team will guide you and support you in everything you need usually we do like on on boarding calls and Etc and and we are very Dynamic so we love challenges so I didn't heard about any challenge that we didn't manage to solve in terms of impact types so we have two ways you can integrate us or make or choose if you want to focus on Echo activity and there we have eight main pillars that we are focusing on like you know I love to call it Land Ocean Air and you have multiple ways of impact like planting trees or restoring colar reefs H protecting land from wildlife and Etc or because we believe that you know making an impact and changing the world is like Echo and social together so we now starting to on board more and more social uh more social focused project but also if you can go back uh to the previous slide you can also um

use our technology and on board your if you already working with any kind of NGO or you know impact part partners that you usually work with you can start and on onboard them into our platform and use our technology in terms of tracking and and Etc and and do that as well so the flow goes in a way that um if you can go to the other slide yes so the flow goes like this usually a studio uh would choose which impact you want to focus on so let's say here we chose uh protecting a babysitter to when a user will open the app he will know what is going on in the app the communication in terms of you know you need to reach to a certain level if you see um in the slide you will see that here it's reaching to level three when you will reach to level three then you will get the option to get the the impact that you've been gifted here it's like a protecting a

baby SE Turtle when it's initia initiated what is will happen is first of all you will get the certificate as I said the certificate it's a unique certificate it's sharable it's customizable uh with the look and fill of the brand but also this unique ID you can come and check the impact on our platform and see in every given time what is going on with the impact like if it started already on the ground if so what is happening and Etc and you can share it after you share it as we said before you will see average of 20% share rate which will translated into between six to seven new the traffic downloads like new organic traffic downloads and this button can be customizable to any call to action that you want usually it will be you know play now down now Etc yeah I think that's one of the things that I found super interesting and also I super helpful um for app

Publishers um that once you know a user or a player shares the impact um uh they have made on social media it actually leads the user who's seeing it and clicking on it to the App Store and can lead to more downloads for um my game and I think yeah six to 7% down download rate is pretty significant in my opinion yeah um I'm happy that uh you know we have the option to support even this with in terms of you know thato as we see it we see ourself as a 360 solution uh because we believe uh that you know making an impact it's something that all of us need to do and when we work together with these companies a way to influence this is why we call Dot it's like one dot is responsible for multiple changes in the world so I think by giving these options to company and seeing the results yeah it's maybe part of the game but but holistically it will

affect any action that the user will do in terms of even you know game time Revenue session length Etc but also organic traffic because they will be so excited about the fact that they did something only by plane that they will want their friends and family to take part of it as well so this is why you will see a very high share rates and therefore I believe that the studios will get a very high download rate out of this share right so that dot has a ripple effect basically yeah exactly that's interesting um so next I wanted to talk about that so it's not only that you know as we just discussed that with dots. Eco you can bring more users to the game but even those who were already playing the game at some point and then stops can be reminded of the game and come back eventually via your ongoing Communications tool so right so in that sense it's also super helpful to retain

users right so imagine uh a user already did played and took part in all the all six activities what we wanted to offer is like you know a trophy or an album based on Echo activities did so we' released another feature called the the in-game green wallets what will how it will look like is like a user because we have a unique ID to every he did you can open it inside the game and it will look like an album or like actually like a trophy tree depend on how you will Implement that as a gaming studio but in the end of the day for them it's like to go and see all the you know the dots he did globally in any kind of activity you did ever in this specific game it's enormous in terms of you know satisfaction for the user it's um it's like any you know album or token that they can take with them and they can be very proud of the fact that yes played but I also did something so seeing all

of this yeah I'm I'm a sports lover so for me I'm I'm most of the time I'm I'm looking at as like a metal or trophy cabinet because it's it's like something that you can open and show your friends look like I played but I did so many so many impact on the world like also I also planted trees but I also like you know save the baby C tur or clean plastic from the ocean and Etc yeah and you're proud of it so you want to share it and talk about it yeah yeah makes sense what are some of the game Publishers you're working with and how has their so I'm going asking it pretty much we are all over let's say um it's starting from you know play TI to C play to Bela games and read the Cora it's like U if you want we have like I have the first slide that you can use H show all of the gaming companies that work with us so H as I said like we are

growing uh dramatically like month over month um the industries already know and see our capabilities as I said like we are very tax heavy we believe that making an impact is important also in a technic like technical way um and we on boarding more and more clients and what we see as we spoke in the beginning is that users really love to be part of it so a lot of games already invented like an in-game brand that every time the activity like a green activity is being part of the game users already waiting and wanted to take part of it h but also in terms of you know kpis usually we will see re Revenue uplift every time this activity is going live compared to regular activities you will see a high difference between um Regular activities to Echo activities and we have a lot of case studies that you can see in our

sites that shows numbers and the data based on different activities like Vela games and like wgar and like s plan and which I I uh I will love people to go to our site and see um I think the F fact for me is to see that it's not only Revenue it's also engagement it's also session time and a lot of the time is just the fact that user are very proud that the games that play actually take these kind of initiatives and do things like this so most the the kpi perspective will be always like you know in numbers you will see engagement session length Revenue Etc but also I feel it's like a wave perspective because you will see them playing longer but also as we said like support the game in a way that they will share it with their friends so it's bringing new doubt to the game right um are you able to share some numbers like uh for example how much uh Revenue increased or how much retention increase since

Publishers integrated Echo rewards in their game yes so I think a good a good example would be let's say for example Bela games did a case study uh they integrated as part of their a offer like they have a rolling offer uh in their game and they wanted to to see if they will integrate that uh with an echo rewards compared to regular offers how will influence the revenue as a whole so we aimed uh to let's say at least 10% uplift in in the end after the activity ends it was 18% uplift in revenues H which was for us super exciting to see the bz and the wellness for for users um to being able and wants to pay more because of you know the the the the incentive is based not only on you know chest or extra life or extra coin Etc like the fact that they could save a

baby seit total actually pushed them to to pay more okay so uh I think another topic that's really important to elaborate more on uh and I think you've mentioned it a bit in the beginning um is integration so how can I as a game publisher integrate Echo rewards into my game is it easy super happy for that question so working with us and integrating us it's super easy I know a lot of the a lot of you know um Services provided will say it but as the one that used to be on the other side then you need to integrate third parties I'm happy to share that um it's very easy to integrate us we have multiple ways of integration starting from you know Unity SDK to API through brace even and our team will always guide you and support you the way it would usually go is we will do a technical call with all the PCS from our side making sure that you understand everything if you have any kind you know of questions or challenges Etc our team

is very into you know is very Dynamic so even if you will face any kind of challenges we will always find a solution for you and work with the teams uh Hand by hand to make sure that everything is aligned before going live right amazing um and after integration what other work do game Publishers or Studios need to do to ensure that everything is working correctly so most of the time what we will do is um we will have like a brainstorm session H with our you know team making sure uh that uh we will find the right impact uh and then understand like how we want to integrate it as part of the game or as a community or Collective go we have a lot of advisers in terms of monetization point of view you have myself but also we're working with a lot of um monetization experts from the industry that um that our main goal is to support you holistically because

we're working with so many games to bring fresh ideas to the table and make sure that any kpi that you want to support via this initiative via this incentive in new your games will work smoothly so we will build the the usually plan together going through all of you know the mechanics that we want to support when you in put new incentiv into the game and and then usually we will have you know an arch discussion a cre discussion and we will introduce you usually to our social media manager which will you help you uh after the boarding uh to to think about the holistic view of how you can utilize it in terms of you know social media buzz and Etc Great um so those are all the questions I had for you today Yale uh thank you I think this conversation was very insightful um I will be sharing some relevant links in the description box um

and if you guys have any questions for Yale or for myself please write them in the comment section um also if you are in the mobile marketing industry and are interested in the latest mobile marketing Trends and conversations please like And subscribe to this video and stay tuned for more thank you thank you [Music]