Mobidictum Aylık Mobil Oyun Sektörü Raporu: Ekim 2021

Key insights

6 takeaways

01
78% of Turkish adults play mobile games, according to the report.See it on page 5
02
Puzzle, trivia and word games are the most preferred genre among Turkish players, at 48%.See it on page 6
03
Turkish mobile game spending reached $54 million across the App Store and Google Play in August 2021, 2.1 times the August 2020 figure.See it on page 14
04
Genshin Impact ranked first for September 2021 with $341.7 million in revenue.See it on page 11
05
iOS install costs are now 122% higher than Android's, and the report notes that Apple's IDFA policy changes reduced ad returns on the platform.See it on page 12
06
India's mobile game market, currently $1.8 billion, is expected to grow at least threefold by 2025 to roughly $6 to 7 billion.See it on page 8

Summary

The Mobidictum monthly mobile gaming sector report for October 2021 covers Turkish mobile players, global and regional revenue, and the Indian market. It draws on data from sources it names, including Sensor Tower, AppMagic, AdColony and MejoresApuestas.

For Turkey, the report states that 78% of Turkish adults play mobile games. Puzzle, trivia and word games are the most preferred genre at 48%, followed by card and action/adventure games at 37%. Mobile game spending in Turkey reached $54 million across the App Store and Google Play in August 2021, which the report puts at 2.1 times the August 2020 figure.

Globally, the report gives total mobile player spending on Google Play and the App Store for September 2021 as $7.3 billion. Genshin Impact ranked first among games by revenue for that month with $341.7 million.

The report says India's current mobile game market of $1.8 billion is expected to grow at least threefold by 2025, to roughly $6 to 7 billion. It also notes that India accounts for 12% of global downloads.

On advertising, the report states that iOS install costs are now 122% higher than Android's. It says Apple's IDFA policy changes reduced ad returns on the platform. Acquisition costs per install for mobile casino games are $10.37 in North America and $5.68 in Asia-Pacific, and the report points to Asia-Pacific as a region with growth potential for new entrants.