ReportAdjust
Mobile App Trends Spotlight Edition: Türkiye 2025
1 Jan 202522 pages~14 min full read
The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by an 87% internet penetration rate and a global top-ten ranking for downloads and time spent in-app.
See it on page 3Generative AI applications experienced a 142.5% surge in downloads between 2023 and 2024, driven by local hyper-casual studios pivoting to AI-first development and proprietary Turkish-language models.
See it on page 5Finance app installs grew by 30% in the first half of 2025, bolstered by an 85% mobile banking adoption rate and retention rates that consistently outperform global medians.
See it on page 14Gaming remains a primary market driver with 12% year-over-year install growth in 2024, though day-one retention at 19% lags significantly behind the 26% global benchmark.
See it on page 7Turkish gamers exhibit high engagement, averaging 32.8 minutes per session—surpassing global averages—with hyper-casual titles capturing 28.6% of total install share.
See it on page 10Local developers dominate the e-commerce sector, accounting for 80% of the top-performing shopping applications in the country.
See it on page 17The mobile application economy in Türkiye is entering a high-growth, maturing phase, with total revenue projected to reach $1.65 billion by 2029. Ranking eighth globally for both total downloads and time spent in-app, the market is driven by a young, tech-oriented population and an 87% internet penetration rate. Analysis of data from January 2023 through July 2025 reveals that while the market is scaling globally, it maintains unique local characteristics across the gaming, finance, and e-commerce verticals.
The gaming sector remains a primary driver, with installs growing 12% year-over-year in 2024. Hyper-casual games dominate install shares at 28.6%, yet music and action genres command the highest session engagement. Notably, Turkish users spend an average of 32.8 minutes per gaming session, surpassing both regional and global averages. However, retention rates in Türkiye tend to be lower than global benchmarks, with only 19% of users returning the day after installation compared to 26% globally.
The finance and e-commerce sectors show similar trends of high engagement and rapid adoption of new technologies. Finance app installs surged 30% in the first half of 2025, supported by a high mobile banking adoption rate of 85%. In e-commerce, local developers maintain a strong foothold, creating 80% of the top shopping apps. While session lengths in these categories are gradually declining—potentially indicating more efficient user paths to purchase—retention rates for finance and shopping apps in Türkiye consistently outperform global medians.
A significant emerging trend is the rapid rise of generative AI applications, which saw a 142.5% increase in downloads between 2023 and 2024. This growth is fueled by a strategic pivot of local hyper-casual game studios toward AI-first apps and the development of proprietary Turkish-language models. These findings suggest that Türkiye is transitioning from a regional player to a global powerhouse, characterized by a highly engaged user base and a robust ecosystem of domestic developers.
