MIXI Integrated Report 2026

The MIXI Integrated Report 2026 details the company’s strategic transition into its "Third Founding" phase, a period defined by a pivot toward the "We-Time Economy." The core thesis centers on leveraging human connection as a defensive moat against the commoditization of software by generative AI. By fostering shared experiences through its Digital Entertainment, Sports, and Lifestyle segments, the company aims to move beyond its historical reliance on the flagship Monster Strike title, which currently faces revenue headwinds, toward a more diversified and resilient business model.

Financially, the company is executing a proactive growth strategy targeting ¥300 billion in net sales and a 15% return on equity. For the fiscal year ended March 31, 2026, MIXI reported net sales of ¥171.37 billion and a net profit of ¥16.65 billion. A significant component of this growth involves the acquisition of PointsBet, which serves as a cornerstone for global expansion in the sports betting sector. To support this evolution, the company has implemented a disciplined portfolio management framework, increased its dividend payout ratio to 40%, and integrated AI across its operations to accelerate product development and improve decision-making efficiency.

The scope of this strategy is global, with a particular emphasis on scaling betting services and digital platforms like FamilyAlbum—which has surpassed 30 million users—into international markets. Governance and human capital management remain central to these efforts, with the company introducing performance-linked compensation for directors and ambitious targets for human capital ROI. By balancing stable, recurring-revenue businesses with high-upside digital entertainment and sports ventures, the company seeks to mitigate operational risks while positioning itself for long-term value creation through the early 2030s.