FinancialMIXI, Inc.
Consolidated Financial Results for the Three Months Ended June 30, 2025
1 Jul 202514 pages~21 min full read
MIXI, Inc. reported Q1 FY2026 net sales of ¥31,323 million, a 4.1% year-over-year increase, while operating income declined 4.0% to ¥2,677 million.
The core Digital Entertainment segment, led by Monster Strike, saw an 11.4% revenue decline to ¥16,076 million due to a reduction in monthly active users.
The Sports Business segment grew 29.8% to ¥11,143 million, swinging to a ¥604 million profit driven by TIPSTAR betting volume and revenue from the Chiba Jets' new LaLa arena TOKYO-BAY.
The Lifestyle Business segment revenue rose 28.1% to ¥3,505 million, supported by the successful monetization of premium features and international expansion of the FamilyAlbum app.
Net profit attributable to owners fell 36.7% year-over-year, impacted by non-operating expenses and reduced equity-method investment gains.
Despite a decrease in cash and cash equivalents to ¥86,444 million, the company maintains a strong financial position with an 81.7% equity ratio.
Management has maintained its full-year net sales forecast of ¥155,000 million and confirmed a stable annual dividend policy of ¥120 per share.
MIXI, Inc. reports consolidated financial results for the first quarter of the fiscal year ending March 31, 2026, covering the period from April 1, 2025, to June 30, 2025. The data reflects a period of strategic transition where growth in sports and lifestyle services offset declines in the company’s core digital entertainment segment. Net sales rose 4.1% year-over-year to ¥31,323 million, though operating income fell 4.0% to ¥2,677 million. Ordinary income and profit attributable to owners saw more significant declines of 38.0% and 36.7% respectively, impacted by non-operating expenses and a decrease in share of profit from entities accounted for using the equity method.
The Digital Entertainment Business, primarily driven by the mobile game Monster Strike, remains the largest revenue contributor but saw an 11.4% decline in sales to ¥16,076 million due to lower monthly active users. Conversely, the Sports Business experienced a 29.8% surge in revenue to ¥11,143 million, turning a previous segment loss into a ¥604 million profit. This growth was fueled by increased online car ticket sales via the TIPSTAR betting service and expanded ticket and sponsorship revenue for the Chiba Jets following the opening of the LaLa arena TOKYO-BAY. The Lifestyle Business also showed improvement, with revenue increasing 28.1% to ¥3,505 million as the FamilyAlbum app successfully monetized premium features and expanded its overseas user base.
The company maintains a strong financial position with an equity ratio of 81.7%, despite a decrease in cash and cash equivalents to ¥86,444 million. This liquidity decline was largely driven by ¥13,892 million used in operating activities, including significant advance payments to suppliers and income tax payments. Looking forward, the full-year forecast remains unchanged, projecting net sales of ¥155,000 million. While the company anticipates a year-over-year decline in annual profits, it plans to maintain a stable dividend policy of ¥120 per share.
