MIXI, Inc. achieved significant financial growth during the fiscal year ended March 31, 2025, characterized by a 5.4% increase in net sales to ¥154.8 billion and a 148.5% surge in profit attributable to owners, reaching ¥17.6 billion. While the core Digital Entertainment segment experienced a minor revenue contraction as engagement for the flagship title Monster Strike stabilized following its tenth anniversary, overall performance was bolstered by the Sports and Investment segments. Growth in these areas was primarily driven by increased betting service sales and strategic share divestments. This profitability was further supported by a ¥7 billion reduction in selling, general, and administrative expenses, specifically within advertising and settlement fees.
The financial position remains robust, with total assets expanding to ¥225.5 billion and net cash from operating activities nearly tripling to ¥27.5 billion. Despite this liquidity, the equity ratio saw a marginal decline to 79.4% due to treasury share acquisitions and new borrowings, including a ¥9 billion loan commitment for the subsidiary Chariloto Co., Ltd. The fiscal year was also marked by strategic organizational shifts, including the acquisition of picon, Inc. and the establishment of MIXI Australia, though these were tempered by a ¥1 billion loss resulting from improper transactions at a subsidiary.
Operations remain heavily concentrated in the Japanese market, which accounts for over 90% of net sales. Looking toward the fiscal year ending March 31, 2026, the outlook remains cautious with a projected 26.1% decline in profit despite stable sales forecasts of ¥155 billion. Future growth strategies prioritize expansion into AI technologies and the continued scaling of the Sports and Lifestyle segments. To maintain shareholder value, the company has committed to a ¥9.500 million treasury share repurchase program and the cancellation of 2.4 million shares, following a significant rise in basic earnings per share from ¥99.71 to ¥255.43.