Mixi FY2008 Second-Quarter Earning Results Briefing Session

Mixi, Inc.’s earnings briefing for the second quarter of fiscal year 2008, covering the period from July 1 to September 30, 2008, outlines the company’s financial performance and strategic initiatives. The primary objective of the report is to demonstrate the company's growth in its core social networking service (SNS) and its transition toward an open platform strategy. During this quarter, the company reported sales of 2,938 million yen, representing an 18.9% year-on-year increase, and an operating profit of 991 million yen, a 9.8% increase over the same period in the previous year.

The company’s growth is underpinned by a robust user base of 15.68 million, which generates approximately 14.78 billion monthly page views. The platform maintains high engagement, with an active visit rate of roughly 54%. Financial performance is driven primarily by advertising revenue, which remains the company's core income stream. While the job advertisement segment, "Find Job!", experienced a slowdown due to cautious corporate hiring, the company successfully offset this by diversifying its revenue models. This includes the introduction of digital content charges and paid music services, such as "mixi Radio" and "Character mixi collection," which were launched in July 2008.

Strategic efforts during this period focused on expanding the company's media power and maximizing advertising value. A significant milestone was the launch of "mixi OpenID" in August 2008, marking the initial phase of an open platform strategy designed to integrate the company's social graph with external web services. Additionally, the company established a joint venture, NexPAS Inc., with Mitsubishi Corporation to further its business development. Despite increased costs associated with new service development and infrastructure, the company maintained a strong balance sheet with 13,723 million yen in total assets, reflecting a stable financial position as it continues to scale its digital ecosystem.