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MAMA Asia 2026: AI Becomes Infrastructure
Key insights
6 takeaways- 01AI adoption is now the industry default, with 90% of global game developers, 100% of Japanese firms, and 86% of Chinese companies already integrating AI into their workflows.See it on page 2
- 02The primary challenge for gaming firms has shifted from production to decision-making, as top advertisers now manage 2,600 to 3,000 creative variations per quarter, creating a bottleneck in interpreting signals.See it on page 5
- 03While AI has successfully scaled creative output—contributing to a 104% year-over-year increase in new app releases across iOS and Google Play by April 2026—it has not automatically solved the problem of knowing which decisions to trust.See it on page 6
- 04The new operational workflow requires transforming raw data into 'AI-ready' data, as inconsistent or overlapping revenue fields lead to trust-breaking errors that prevent teams from acting on AI outputs.See it on page 7
- 05Supersonic Studios demonstrates that AI maturity is achieved when autonomous agents provide 24/7 coverage, enabling teams to detect performance deviations in cohort progression (D3, D7, D30) before they become visible on top-line dashboards.See it on page 13
- 06Effective AI integration relies on a cycle where clean data produces reliable signals, which in turn earn human trust, ultimately allowing teams to make strategic decisions earlier in the development cycle.See it on page 7
Summary
A I is alre ady th e defau l t. domestic game companies using AI technology surveyed online game companies using GenAI game developers already using AI in workflows The question is no longer "Should we use AI?" It is "What signal are we giving it?" It may be creating more of them.
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