Maliyo Games Rides a Wave of Ludo Mania from Lagos to Lahore

Lagos-based studio Maliyo Games has experienced a notable surge in the popularity of its mobile title, Crazy Ludo: Classic Dice Game, between late December 2025 and late March 2026. The analysis, supported by Sensor Tower data, highlights a significant expansion of the game’s reach beyond its domestic market. While Nigeria remains a core audience, recording a 400% increase in downloads during the specified period, the most substantial volume growth originated from Pakistan, where downloads rose by 11.2%.

The findings suggest that this growth is driven by a broader cultural trend toward Ludo-based mobile gaming in South Asia. In Pakistan, Ludo titles consistently rank among the top free games on both the Google Play Store and the App Store, indicating that the genre is a deeply embedded pastime finding new life on mobile platforms. This regional enthusiasm provides a favorable environment for Maliyo Games to capture a larger player base, as the game benefits from the existing, high-volume demand for the category.

In the Nigerian market, the competitive landscape for Ludo games has also intensified, as evidenced by rising search interest for related terms like “naija ludo” and “ludei.” The emergence of other popular titles, such as Ludo Naira, has helped validate the category, creating a broader ecosystem that supports sustained interest and discovery for Maliyo’s portfolio. Overall, the data illustrates how localized cultural preferences for classic board games are translating into significant, cross-continental mobile gaming trends.