South Africa’s Free Lives and Cozy Lives Turn Heads at Wholesome Direct with Dressmaker

South African studio Free Lives, together with its sister label Cozy Lives, announced the release of Dressmaker at Wholesome Direct, a showcase dedicated to feel-good titles. The simulation game focuses on the entire garment-making process, allowing players to select fabric types—cotton, linen, wool, silk and velvet—design patterns in an in-game sketchbook, cut along grain or bias lines, feed material into a sewing machine and finish with decorative elements such as buttons, bows, appliqué or lace. The level of detail is emphasized by the ability to preview finished pieces on a mannequin before final stitching, giving each creative decision tangible impact rather than cosmetic flair.

Dressmaker places players in a small town where they can take commissions, build reputation or sell pre-made designs from their shop window. The blend of creative freedom and client-driven objectives provides structure while encouraging personal aesthetic expression, and a pet cat adds a lighthearted touch. The title represents a tonal shift for Free Lives, known for action titles like Broforce and Gorn, toward the contemplative focus of Cozy Lives.

The game achieved over 100,000 Steam wishlists within a single weekend at Wholesome Direct, indicating strong international interest and reflecting the growing appetite for relaxing, craft-centered gameplay. The milestone suggests that Dressmaker resonates beyond existing fans of the studio and taps into a broader market for soothing, creative gaming experiences.