Major ALGS Open Partners Announced

The Apex Legends Global Series (ALGS) has secured a roster of high-profile corporate partners for its ALGS Open tournament, scheduled for May 1–4, 2025, at the New Orleans Ernest N. Morial Convention Center. The event features 160 international squads competing for a $1 million USD prize pool. While the financial terms of the individual sponsorship agreements remain undisclosed, the partnerships are designed to enhance the competitive environment and fan engagement through hardware integration and on-site activations.

The partner lineup includes Alienware, which serves as the official PC provider, and Sony INZONE, which is supplying 27-inch M10S OLED gaming monitors. Secretlab is furnishing the main and side stages with its TITAN Evo chairs, while Red Bull acts as the official energy drink partner, hosting a dedicated booth for attendee activities. Additionally, Nokia is facilitating 1v1 creator matchups, and Battle Beaver is providing custom controllers for both competitors and retail sale.

These collaborations reflect a strategic effort by Electronic Arts to leverage both established and new sponsors to elevate the production quality and reach of the ALGS. By integrating these brands into the broadcast, social media presence, and physical show floor, the organizers aim to deliver a comprehensive experience for the next generation of Apex Legends competitors and spectators. The event represents a significant milestone in the current competitive season, emphasizing the role of hardware and lifestyle brands in supporting large-scale esports tournaments.