Top 20 Gaming-Related IPs on Netflix by Hours Watched: H1 2023

The intersection of video games and streaming media represents a growing but still niche segment of the global entertainment landscape. During the first half of 2023, gaming-related intellectual properties accounted for only 1.92% of the total hours viewed on Netflix. This statistic underscores a significant gap between the massive global popularity of gaming and its current viewership footprint on major subscription video-on-demand platforms. While the industry is often described as entering a golden age of cross-media adaptation, the data suggests that traditional television and film content still dominate the vast majority of consumer attention.

Despite the relatively small overall share of viewership, specific gaming-related titles demonstrate high levels of engagement when measured by hours watched per available day. This metric highlights the efficiency of certain adaptations in capturing audience interest immediately upon release. The analysis covers a broad spectrum of gaming-related content, including direct adaptations of game franchises and series heavily influenced by gaming culture. The findings suggest that while creating successful sequels and maintaining momentum for established IPs remains a persistent challenge for producers, the reciprocal influence between gaming and streaming can amplify fan engagement across multiple platforms.

The scope of this analysis focuses on global viewership data from January through June 2023. By ranking the top twenty gaming-related IPs, the data reveals which franchises are most successful at transitioning from interactive experiences to passive viewing. The professional consensus indicates that while the pan-entertainment model is expanding, there remains substantial room for growth if gaming IPs are to claim a larger percentage of total streaming hours. The current landscape is characterized by a few high-performing outliers rather than a broad, platform-wide shift in viewing habits toward gaming-centric media.