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Lu Weiming
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Family-oriented gaming franchises collectively account for over 56% of total hours watched among the top 15 properties. This includes Sonic, Angry Birds, Cuphead, Rabbids, Wakfu, and Skylanders.
This analysis identifies the top 15 gaming intellectual properties (IPs) on Netflix by hours watched between January and June 2023, based on recently released Netflix data. The primary finding indicates that Pokémon leads with 261 million hours watched across 29 titles, closely followed by The Witcher, which accumulated over 233 million hours across its three seasons and limited series.
A significant trend observed is the dominance of family-friendly content, with IPs such as Pokémon, Sonic, Angry Birds, CupHead, Rabbids, Wakfu, and Skylanders collectively accounting for over 56% of the total watched hours among the top 15. The Witcher, a fantasy action RPG, demonstrated substantial impact, representing 26.8% of the total watched hours for these IPs. Notably, The Witcher Season 3 garnered 33.4 million hours in just two days following its release, suggesting a strong growth trajectory that could potentially see it surpass Pokémon by the end of the year.
The report highlights a diverse audience on Netflix, with both long-standing successes like Pokémon and rapidly rising narrative-driven sagas like The Witcher appealing to viewers. The analysis suggests that while family-friendly content currently holds a significant share, the future landscape of popular gaming IPs on the platform could see continued growth in narrative-driven experiences.
Each row is a game or company this document names, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Lu Weiming · 2024
