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The Esports Advocate
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This program aims to formalize and incentivize relationships with esports organizations active in the game's ecosystem.
Program Goal. The program formalizes and incentivizes relationships with esports organizations already active in the game's ecosystem.
Level Infinite, the global gaming brand under Tencent, has launched the Honor of Kings Partnership Program to formalize and incentivize its professional esports ecosystem. The initiative aims to strengthen the game’s global competitive presence by fostering closer collaborations with established esports organizations. Participating teams receive priority access to tournament invitations and dedicated promotional support across official social media channels, though specific financial details of the partnership remain undisclosed.
The program features a diverse, international roster of organizations. Initial partners include REX REGUM QEON from Southeast Asia, ISURUS from Latin America, and FUT ESPORTS from Türkiye. Level Infinite plans to expand this list significantly, with additional participants from North America, South Korea, Japan, Western Europe, and the Middle East and North Africa to be announced throughout June 2024. A comprehensive list of all partner organizations is scheduled for release at Gamescom Latam 2024 in São Paulo.
This partnership program serves as a strategic component of a broader effort to scale the Honor of Kings competitive scene. Earlier in 2024, Level Infinite committed a $15 million investment to the game's ecosystem and secured a three-year agreement to feature the title at the Esports World Cup in Riyadh. By integrating professional organizations into a structured partnership framework, the publisher intends to leverage these teams' fan bases to drive global engagement and content development for the MOBA title.
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The Esports Advocate · 2026
