Annual Report 2025: Sweden

The 2025 annual report of the Swedish Games Industry Association presents a comprehensive overview of the sector’s performance and strategic direction for the year. Its primary purpose is to inform stakeholders—members, investors, policymakers, and the public—about industry growth, economic impact, and sustainability initiatives while reinforcing the association’s role as a collective voice for Swedish game developers.

Key findings indicate that Sweden’s games industry generated a record revenue of SEK 12.4 billion in 2025, marking a 7 % year‑over‑year increase and solidifying the country’s position as one of Europe’s top three gaming markets. Employment rose to 18,200 full‑time equivalents, a 5 % rise driven largely by indie studios and mobile titles. Export sales accounted for 60 % of total revenue, with the United Kingdom, Germany, and the United States as leading markets. The report highlights a 15 % increase in investment from venture capital and corporate partners, underscoring growing confidence in Swedish IP.

The scope covers the entire Swedish games ecosystem—from development studios and publishers to distribution platforms—across both domestic and international markets. The time frame spans the calendar year 2025, with comparative data from 2019‑2024 to illustrate trends. Methodologically, the report aggregates data from a 1,200‑respondent survey of industry members, supplemented by financial statements submitted to the Swedish Tax Agency and export statistics from Statistics Sweden. Additional qualitative insights come from focus groups with key stakeholders.

Conclusions emphasize the need to strengthen talent pipelines, enhance sustainability practices, and advocate for supportive policy frameworks. The association calls on government bodies to maintain favorable tax incentives and invest in digital infrastructure, while urging members to adopt circular economy principles. Overall, the report portrays a resilient and expanding industry poised for continued innovation and global influence.