Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March

yeah you're literally doing what's what's been in the movie like you're saving the the wildlife some wildli is enemy some wild life is friendly so you can ride like some of these bucks some come after you oh my God I'm I really hope this is not Forex game yeah and then you build your base in the law like you know Hospital coming as well no way so we capture these bugs and everything and you have factories now and Power [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry oh hello hello hello welcome no more energy mate no more energy little more energy hello yes welcome welcome to another episode my name is mat lerich my name is Felix braberg and my name is Jakob breier and we are your hosts and also [ __ ] like where did he goob disappeared shy he saw saw the the erotic art that's in this hotel room and then he just got offended and then he just dropped off yeah I guess so now he's now he's on mute I can't hear him because he he also he muted

I can see on yeah yeah it's red it's red yeah now you hello yeah welome you're giving me all this crap a figuring fell from the from there what the [ __ ] happened let's just start let's just start again let's just start it from now no no no it's amazing it's aming you can check it in the video to find the differences before and after for you okay I was I wanted to complain about Felix's internet but this intro was even better thank you thank you you think after 103 episodes we'd be a bit better at no no no it's it's always worse yeah what's what's today what's today I mean you teased it last time uh there's going to be soft L sonar right uh then phix going to talk about The Hangover

effects yeah bit floors and [ __ ] internet how how not to get FL on the internet yes so if if I replace you with robot AI voice it's going to be even better I guess and I have few things so Tik Tok creatives creatives and creatives so let's see let's see who's going to start yeah Felix can you just start I guess and then I you most probably will disappear anyway I'm not going to disappear how dare you I will not be disappeared you will get disappeared you your internet is G gonna go away what are you talking about anyway oh before you start before you start yeah before you start um so there's it most probably is going to go live on Monday and Tuesday there's start of Ma so if you are in Vegas attending a conference mobile mobile app apps unlocked let me

know I will most probably be there as well uh so yes oh we have also uh Extravaganza Margarita Extravaganza on Tuesday evening with VIP and incremental so uh I'm going to share the link in the show notes so come and then say hi and drink margarita with me because if you know me you know I'm drinking margaritas all the time okay enough of this uh [ __ ] Felix what you what you got I want to talk about bit force so so I want to talk first and foremost like yeah about The Hangover effects in ad monetizations right now in the shift from placements to bidding and something that I've noticed on clients is that when you shift from placement setup to a header bidding setup is that usually when you get over 70 or 80% of your ad revenue on uh bidding rather than placements you start to notice that there's usually one or two Networks that

starts to fill quite a lot of inventory at low ecpm this on some mediation platforms tends to be the same network that's kind of branded as the mediation provider uh but the good news is that there's actually ways to get around this and guard against this uh and the solution is called bid floors and in most mediations uh most uh looking at you admob because you don't have bid floors but uh Max level play you're actually able to set bid floors and in the last two months I've actually tested this quite heavily and I've gotten some really good results so I just wanted to share my findings here on what I've actually done on banners intials and rewarded so that you also can get these gains because there's actually some really nice gains that I've been able to get Felix you were talking about shifts so I I heard I heard you got fired from keyboard Factory because you didn't put it put enough

shifts what what lame dead jokes that's what no you know like you're coming up with the dead jokes I just continue is this what it's like when you have kids that just laugh at whatever you say yeah yeah yeah exactly bar for for jokes are super low immediately no I'm just going to start I actually have a prepared some slides actually just to show exactly internet my [ __ ] like your 10 10 minutes delay maybe that's why you didn't get the joke yeah probably okay okay let's go with slides

yeah look so look both inside of level play and Max uh it's really simple so inside of the ad unit or in the mediation setup you're actually able to go there and then basically you toggle this button if you see if you see the button because it's super super small if you see dude how old are you like you're making dad jokes and now you need glasses as well this is huge huge trouble see little things what is this is huge it's so small this is like the like what the [ __ ] all right so batter is really simple so what you have to first do here is you start by setting a global bid floor and usually what I do is I start by setting it on one cent uh for a global one no first thing you you said uh to zoom in for

300% I you know yeah it's like I most probably I need to zoom this this quite a lot in the postproduction so thank you very much for making my life a little bit hard again but it's fine it's fine no worries it's okay are you drunk no no actually I'm not I did a drink for a while but this feels so [ __ ] funny okay sorry continue yeah thank you yeah so pretty much what you do is you start by setting up a bid floor uh here are the screenshots uh you set it on one cent for a global like Target uh then you leave it uh for 5 to 10 days and basically what you start doing then is if you see that you're getting addar Dow gains just from the one cent bid floor on banners that actually means that you can actually make more gains if you start splitting it up by Geo so what I usually do do is I set a first test uh

leave it for a couple days usually what you're able to see then is either like 70% of the time I get uplifts of anywhere between 1 to 2% on adaro and then when you gradually start building it out like what this does over the next couple of weeks like here's an example if you zoom in or use your daddy glosses then essentially you start building out different Geo tiers of bid floors that you actually have since in different part of the world regions basically there's different dcpm average prices so what I've been able to actually do on banners is that on some clients have been able to raise the average ad AR by 5% and on one client that's making quite a lot of banner Revenue I've actually been able to increase the banner Revenue by 38% over six weeks by doing this so it's like a very powerful tool that you can do and the good news is that this applies equally well uh to intials so inter can you imagine how

much more percentage points you could you could improve this if you zoom in by 200% twice as much well I have you m you can zoom in for me I already already trying to Google memes like no pain no game because you so much gains like the old lady with the glasses [ __ ] hell it's going to be great please everybody is listening to this go to YouTube well did I did I order with the side order of a lot of [ __ ] today Jesus I don't know a side of gigos yeah anyway like honestly the content is great man like you just need yeah the content is great just it's just tearing me a new [ __ ] like all right so interstitials shut up M so interstitials super like it works equally as good as banners the trick here is that it's hard to find the starting point what you should start off as the global bid floor because you essentially don't really

know because the spread on what you're getting paid on on ecpm is a lot larger on interstitials than they are on banners so here it's a bit tricky what I usually start at I start at a spread for a global price floor Industrials anywhere between 60 to a120 and essentially what I'm looking for here for the first couple of days is if I can get a positive Adar out game uh based on just setting one Global bid floor so if I set for example an 80 cent Global bid floor and I see a down lift by 2 3% I essentially just deprecate the test set it up again at maybe 6050 and I keep going down until I find a point in that particular game where you're actually getting gains instead of losses and then I use that as the like starting process to build out the global go targets so the positive thing about interstitials when you're setting these bid floors is that you're also able to get quite large adarp out gains by like setting these bid floors and it also has

the added benefit that you're showing less intertial ads right which is a better like thing for your retain retention in the game so interstitial bid floors equally as good the biggest gains I've been able to get on one client was 22% so 22% more intertial revenue from just showing more less intials is a really big gain so here's a question amazing less s mean better Revenue you just said it yeah exactly yeah it's it was amazing yeah so here's a question for you to co-hosts or yeah for um you know the title of second best admon manager rewarded video what problem do you run into if you said bid floors on rewarded video you got no feel no feel yeah and what happens then you cannot load it or goes into black screen or blah blah blah problems no you get less Ang angry users right so

basically your least valuable us nothing's happening yeah exactly so your least valuable users in the game uh basically don't see any rewarded ads if you set bid floors but the same thing the same principle applies to what you're setting on banners and intials it it works equally as good on rewarded video however what you need to do for rewarded video what I've been experimenting with is you essentially need to set up direct sold campaign so either setting up a Cross promo to another game uh to show ads on all your unsold inventory so max mediation is the only tool that gives out this tool for free that you can do Cross promo or direct sold how you do it is you go into the direct sold here is that big enough for you mat can you see that no I know but what you do essentially is if you put if you put a global bid floor or let's say 50 cents what you have to do is you have to set up a Cross promo campaign starting at 51 sense so essentially to get all the fill in and

the big downside of this is that you can still get the same gains like I've gotten 18% as the highest one but you can still get the same gains it takes a lot of time to set up because uh the direct sold product in Max is very clunky and hard to use but what I've done is I started off by setting up Cross promo campaigns to other client like the same portfolio of games or different games in the portfolio it takes a bit a long time to set up but the big thing that you need to be aware of here is if you set up direct sold campaigns is that it shows up in your max dashboard as Revenue direct sold Revenue when you get a fill so if you have UA campaigns lick directly to your max data that means that you actually need to turn that off or take it out because it's not real Revenue right there's also a Pro Gamer move wait a second sorry so Felix so you only selling it basically the like the shitty field to yourself to your your games or you can

actually make a deal with someone and do it if if there's no F we'll give you this y uh you're already talking about my Pro Gamer move move so what I've done now as well or started experimenting with is I've reached out to companies that pay you on CPE or CPA so essentially I've spoken to companies like better help trade Republic and things like that and these companies you know they pay3 or $400 for every client that signs up right so what in the process of doing now with one client is actually setting up this as like all backfill for all rewarded placements that basically yeah don't fill I don't know if I'm actually going to earn any money because you know it's quite like a heavy thing and how often do you actually like get a trading account or how often do you get a doctor right but at least then you're earning more money because of the bid floors and at the same time you also have the opportunity to earn more money and I actually had a question for you mate that I actually wanted to ask you but I'll ask you here in a public forum so if I wanted to track this like let's say I make a deal

with trade Republic and basically I'm setting up their campaigns inside of this tool could I track this in a like in the CMP or in like an attribution provider well almost probably most probably in in attribution provider you will create a a custom link for this if I'm if they are not as a partner in all the mmps then you most probably just going to do a custom link which should be quite easy for you and then put this link into the into the campaign I mean yeah that's the only way is that hard or is it no no it's like few clicks okay but you know like it's actually dashboard where you can see where you can see everything it's not so super small so it's it's easy it's very easy for you anyway so to sum up bid floors are is becoming one of the most important

Tools in ad monetization uh basically to ensure that you're getting paid a higher value for your impressions what do you mean again I mean like beat floors were here like since the [ __ ] beginning now yeah but they're becoming more relevant now because everything is moving to bidding okay do you want to talk about your Tik Tok teenagers uh of course of course maybe you can you can stop stop sharing that like super small presentation of yours thank you thank you very much Tik and teenagers let yeah tell me you both uh great UA managers uh what's the average age of users on Tik Tok since we are talking about Tik Tok for teenagers 22 okay 9 guys

again Jesus [ __ ] Christ like why why do you think so because every time I go I feel like a because there's like young people dancing it's uh it's creators producing content there maybe they're a little bit younger but it's not majority of the of the the users on Tik Tok actually like The Gamers on Tik Tok the average a of these users is 32.1 it's quite old it's quite quite old and I'm getting all these questions like hey so I have a puzzle game or match free game like is it going to work on Tik Tok because you know it's it's all for only for teenagers like hey no no no no no not anymore so a like the audience kind of matured like during covid as well but now it's also like kind of getting older you remember the all like first days on

on Facebook it was also quite you know young audience and now look 40 plus 45 plus we are also not not so young anymore you know I need I need to see quite big uh numbers and letters in people's presentations Felix that's that's true as well I use Tik Tok as well so I it's no like yeah just ch as side like now often we can see games with like female audience over 30 doing really really well on on Tik Tok in terms of the UA so you know like the average age is 31 32.1 and uh this they actually publish it on their website as well because Tik Tok has this right really nice education and tools and Trends and inspiration kind of Center where you can read a lot of a lot of interesting things so you know they also say Tik Tok is become a new hub for modern Gamers blah blah blah blah blah obviously uh

but uh there's a like wide range of of people from anything between like 18 to 40 that's what you said as well but but biggest percentage failing in the like 25 to 39 range and they say it's the average is 32.1 and Felix couldn't couldn't oh no here's his back but uh the main kind of component of like how to win on Tik Tok is is actually what our UA managers you know hooks hooks no yes but what else hes um who challenges I can I challenges what is challenge I mean there's a Tik Tok creative challenge which is yeah of course you don't know okay at least at least Jacob tried oh yeah it's it's Tik to creative challenge like all already like talked about in the past but so it's really important to bring this bring this up again because when you're working on the

Tik to creative Challenge and what is Tik Tok creative challenge is that you kind of create a brief you share it with the the Tik Tok creators and the Tik Tok creators are going to produce videos for you for free you just need to spend money on Tik Tok it's a pretty good deal it can be anything from five per week 10 per week or 20 per week and there's like minimum spend you you need to do like in like 30 days which is like 10 or 20K not you no not bad pretty good deal but you will get a very wild range of quality in terms of the videos you can get from the Tik to creators so it can be very shitty production to very quality production it's all based creative brief well it's free for you but they're actually getting paid every time they produce a video the creators are getting paid I think like $500 or something but you don't pay anything you just spend so spend money you you get created for free

and then you know like what what happens is you spend more money on Tik Tok everybody wins we have free creative agency by Tik Tok pretty much yes but you can't use those videos outside of Tik Tok so it's it's only on Tik Tok unless you have a trick yeah unless you have a trick but you know let's let's uh let's have the trick for another another day another day so now yeah now now you now I see I clicked for of but anyway uh back to the creative challenge because um the brief is really important when I when I start using these creative Challenge videos I keep the brief as broad as possible from from the beginning the only thing I do is just like a kind of copy paste whatever information I have in the store listing on Google Play or App Store I put in there the best performing UA videos because you know like you need to share your your video assets logos videos

fonts whatever else and then just say look these are the key features of the game these are the elements you I want to see in the videos go but then you know as I said you can get quite wild uh range of different quality of the videos so then afterwards I'm trying to iterate on this uh creative brief uh and you there are some requirements you can you can usually mention right so I kind of always say people need to show their face because what happened in in the past was that like Bots invaded this creative challenge which means they just C they just took your gameplay video put captions robot AI Tik Tok voice and that's it and they earned $500 pretty good so yeah they they found uh the loophole that's why I say I need to show you know people need to show their face be you know gameplay must be showcased

all the time like these are the best performing videos please use use them or just use multiple gameplay videos in in one creative challenge video or show hands playing the game or you know use captions and these type of things like you can play around with it so you can get like more quality or well well yeah more quality but you never know like what exactly it's going to work I've seen super weird [ __ ] actually working well on the that's that's Tik Tok and I have like few things but I don't want to be like this part of the our podcast like super long so you pick so how to test creatives key creative transends for 2024 or the few Trends from sensor Tower in the last 30 days that are like the most spending I think most spending creative yeah I think that's actually visual stuff yeah I mean all of yeah okay let's let's do that and I will just turn off

the the sound from really yes today yeah you're not GNA going to get H so I was looking like only on Facebook at at this at this moment by this like Audience Network but if I if I go to Facebook guess what Monopoly go h there are interesting rumors coming from jdc but let's uh let's not talk about this this uh topic again so we have phop we have Last of Us for Playstation hell divers too on Playstation why is there hell divers because this is on Facebook I mean this is on Facebook spending like the top creatives are getting Mo most of the what is is Impressions okay which means it's not only mobile like you you get all I just select games who do not know hell divers is one of the currently

biggest trending games like new games on PC the most fun game I've played in years yeah it's pretty much a play on storm storm sh Troopers team man I I have no motivation to play this game anyway last war good friend yeah but uh look look who is here last war hm I wonder I think we talked about this game look I I'm just going to zoom this for you Felix because why not so again I think we actually showed yeah we show exactly this cre you show this creative so it's still like in March like but then look at this what we have here H Evon King Evon again exactly same same creative concept and then we have some uh some interesting things like uh Pokemon cafe

remix whatever else it's nothing important honestly yeah rocket League interesting I didn't even know like rocket league is actually running UA that's nice it's now epic games they were required oh my God this the music is so nice very I play this game for not not a lot of time but everybody is just like hooked on this it's very complex it is it is anyway pretty nice video o that should be a hook my God the new season of course yeah it was supposed to be a guys come on like you need to listen to the to this podcast and then we have this again not not it's a real person yeah that's real person yeah what this new like there were all the things being barrels yeah

all the things yeah that's true it feels like Tetris little b anyway we have this and then we have what do we have oh coin Master draa trick or speed yeah and I no idea why the dra Halloween creative and that's what I wanted to say like Dracula for some reason like for these types of games like work really well I have no idea why cuz we didn't have a Twilight movie for a long time yeah and then we have C cross uh you just video but what is this oh okay word game yeah word game then okay but what's interesting because this is Facebook only which means it's Facebook news there so much PlayStation yeah it's it's a lot of this is you by the way this is us only so that is so yeah so much PlayStation because that's what I you know that's what I use also for webbased and uh Steam uh as well I mean steam UA

it's just like it's Facebook Google YouTube and see yeah I mean few other smaller U channels but that's it so like yeah don't get too surprised Instagram is exactly the same but here is kind of interesting so we have again like Royal match like 5,000 time burning King yeah vers of the of of the king but it's 55 second video so which means it's gonna be super slow let's speed they need to make the levels anyway and the levels are exactly like that so we just like exactly I mean this is just but look you see it ah there's our kingdom guard snake that's what I wanted to say and by the way it's not originally from Kingdom guard you know which game no Russ Royale Russ Royale r r took from Kingdom guard never no no it was other way around if you if you kind of go backwards in

our podcast episodes we actually discuss this okay and we o this game if yeah I think uh this is just another match 3D kind of game logos that's like risky in your companies as well that yeah yeah maybe they can use it I don't know I don't know oh the game oh one sec Joy match fre yeah there you go it's like it's flipped games what do sound to me like they have Coca-Cola probably no like you know like we saw Zara and something else in the other games what Archer doing the Archer something like oh wow zombies take yeah oh you see the bubble it was like

Gates yeah it Gates like upgraded version nice yeah this is basically like Space Invaders and Gates that's true o yeah nice so many oh there you go wow that's really nice click button to play sure thank you very much that's that is very cool uh Asian creative teams they must be like yeah man like n yeah oh yeah and also say what oh this Banner Banner we have wow what what's happening in here fighter this is pretty old game if I get it right but it's EDM EDM music in the in here so this is definitely Chinese company okay they use something like this all the time a mini game entertainment yeah okay sure uh and then we have block literally the Allis yeah all thies

this all thies all the time and then puzzle BL puzzle okay Block Puzzle and then we have Monopoly go and oh modern Community from applying this looks like Sims I don't know how much more it should look like Sims yeah literally like this come on surprising to me that a multi-billion dollar company like uplo in like can do this like and it's clearly from The Sims right well wait a second I mean it's not Sims s just like yeah they don't have it's not SS rights to like rolling rolling objects other characters head wow oh my God this is so Jes anyway something froming it's like getting a lot of SP I guess today not today in the last last but see this thing like like this kind of level selection this is getting super popular

after all those that's the that's the call to action that's like from the anatomy of the best performing video this is exactly the call to action at the end so you you select the level uh but I see something interesting in here and I think we can we can stop the the Jesus Christ it was so loud now I know what you mean really but do you know know what what kind of game is this of course I know exactly and maybe that's a teaser for the next episode maybe not so there a new game uh from L games IFK journey and they are now putting a lot of money behind it because it was kind of launched very recently few days ago I think two days ago two days ago yeah so there you go so there's also like Royal match other other videos again Candy Crash and some weird [ __ ] which is oh this is also getting quite

oh my god look see wow oh my God so these are these not click man these are our good old friends from IG hero ah these are ex Hero guys you see ex hero epic hero so if I think they had something similar before even worse which would don't care no they don't care no no they which lead to this screw creative anyway yeah like this this this screw whatever things it's just yeah it's just really going uh it's it's getting more and more popular in in the like I think last three months I think I'm I'm getting I'm seeing these different uh different games popping up and uh getting I mean earning a lot of money okay so I guess yeah we can yeah yeah yeah we can can stop here so it's a lot of different things happening in the

in the creative space okay I just stop and you can you can go with your uh soft lch yeah haven't been a while man yeah for quite some time we're like one month behind because they heard people are actually you know pissed yeah so last time we did it November 13 we should have been doing it like in uh February or something like that March February oh my yeah we're kind of behind anyway are you gonna apologize to our listeners REM uh yeah let's see um I already said it last time so now yeah yeah yeah you can you can guess the game that that you want to reference and the company that's building this so we have a new game called truckar which is a game about you renovating tracks and then in between guess what you race

him no three 100% exactly no yes exactly because which game this is following upon well chrome chrome Valley custom yeah Chrome Valley customs and uh guess which company this is from it was soft lunch 22nd March uh this year so exactly uh last week this time last week this time mhm is it the is a Chinese company yes oo ah that's why Deon was uh running around in in his and and meeting other other friends yeah so it's centy games it is Century games okay yeah but it's uh it seems it's uh a little bit more Leen towards like I don't

know uh like the I don't know if it's exactly I mean the match 3 is Match 3 of course not going to comment on that but I mean these renovation mechanics if they are exactly similar but looks interesting anyway interesting uh art style Chrome Valley Customs is uh this looks like directly apply on like the UI and everything on Royal match but uh but Chrome cust is already in Decline currently was looking into it so let's see okay you can't can't grow forever yeah exactly next one food and travel merge game with Travel Town clone yeah it's a followup on travel town and it was uh soft launch 26 of December 2023 and it looks like really it's following the travel time game because you have the chat they have also the chat they have the wait a second wait a second wait a second what I I I talked I talked uh to Haven

about merch and then how travel town and gossip Harbor another and seaside uh what is Seaside something uh is doing quite well in terms of the merch is this centry games again yes wow oh my God guys you're [ __ ] amazing brought it up because we have a company that's like really good with RPGs and you know Forex and stuff and now they're really you know this is their third casual game because there's also the merge detective that weal about a little bit that they mer detective is dead yeah mer is dead but yeah you know they don't stop they keep going on yeah yeah perfect you can see that uh yeah they really mean it when they say they don't look into casual genre oh my God is such a nice I mean it's very polished already yeah it's super polished like looks looks really amazing wow okay we get to this much category later uh this month so you can you can speak a little

bit of these uh anyway this one it's very special to me so in order to understand what do you will see and I will talk about in [ __ ] I'm already scared yeah we need to look at this old movie which is a favorite of mine which is called honey I shrank the kids which is movie from 1989 about the scientist that literally shrank his kids and then they end up in his lawn and then they need to navigate their Road and pretty much live there ride on ends and blah blah blah stuff like that so there's this game called Little Land little land okay yes which is a game about an experiment going wrong which shrank the characters oh my God and then they end up in the lawn of the house that looks sick is this a mobile game yes it's a mobile game wow J okay this was actually soft lunch March 14th

this this month and uh yeah and as you see you are there a Game Boy in there yeah you're literally doing what's what's been in the movie like you're saving the the wildlife some wild life is enemy some wild love is friendly so you can ride like some of these bugs some come after you oh my God I'm I really hope this is not Forex game yeah and then you build your base in the Lo like you know there Hospital coming as well no way so we capture these bugs and everything and you have factories now and power and energy and everything and you're upgrading stuff you have timers H currency suddenly Jesus really Forex came [ __ ] W it's amazing guess the company oh what was the the end King the kingdom what was it was that I don't think so it's end Kingdom but I would guess they took the the theme kind of

yeah from them for sure yeah but but the theme is definitely the movie it's it's basically just iteration on the end Kingdom thing because it works but yeah as I was looking into it a little bit more you can really see that uh not in this video probably somewhere there later but I mean not in this video right hand corner it's a it's a special offer or something again first purchase it's we see the Forex map in this video that yeah okay yeah but but there's like so much stuff that uh kind of tells it way anyway like gold you see there was the speed UPS our our favorite ones so yeah it seems It's a Forex my God guess the company oh you don't don't tell me it's centry games again no it's not cry okay that would be this week what happens in senty games yeah yeah yeah yeah so any any other guesses Chinese one Chinese one yeah it f plus f plus o yeah plus and uh we're going to continue

this rabbit hole because there's another game called rescue tales and rescue Tales is a game about uh this apocalyptic Wasteland whatever where small animals are surviving and fighting and doing stuff around that and uh suddenly uh guess what they're building their base another right before they solve the stupid puzzle and then we actually move to the game play which means like it looks kind of similar to the little end game yeah yeah where we're building literally on a lawn again we're solving some stupid puzzles and then uh yeah we have our soldiers we're upgrading stuff and everything again a puzzle puzzles and we go and go lots of dialogues lots of puzzles unhiding the Mist again there was a timer with the character on a

bomb something where did we see this already no way no this can't be River game oh it's the river game okay but yeah be saw in there okay yeah so we're upgrading more characters going forward and so on blah blah blah more puzzles oh my God this soes and then suddenly as you see in the map yeah it gets kind of pretty big so any guesses fun plus again yes yeah it's fun plus again 100% because it's it's a storm shot stor shot just different different stor shot storm shot thing but this was s launched uh February 23rd this year so my guess is this is exactly the same Meta Even the layout and everything as the little land game because you're literally building on the lawn again just with a different team yeah so maybe they just literally went like okay let's do two games with different teams and just roll with it and see one goes better yeah but the thing is the the the puzzles are here

right so it's definitely coming from it's coming from Storm shot yeah of course of course so they they know and you see the the bomb timer there oh that's brilliant that's brilliant that's that's is yeah this is I don't think it's even a bomb it's just some kind of a like you need to save the red because of something oh yeah it's a bomb it's a bomb come on it's exactly as last war like like and you know just just this kind of a small thing like middle like you collect this this this this then then you have the character unlock something exctly it's exactly last it's exactly these Forex companies competing Ang each other it's amazing Majestic really the elbows are really out in the 4ex like exactly okay wow uh now something a little bit more casual so there's the game called elf Islands anybody knows which game this is following up on uh yeah Jesus what name we energy we had um you know yes I know resources

like family island or something yeah family Island for okay yeah yeah so this is sitting currently on plarium's account and was soft launch January 19 2024 so looks pretty amazing already let's see if this I already see the Crea yeah compete with the family Island because family island is still pretty big I think there was a by Moon yes yeah if I remember correctly yeah so let's see but like looks super polished already for like three mon so what would you expect from big company yeah yeah yeah let's see yeah I'm really curious like how they can like compete with the other one but probably the answer is hiden in the meta which is not seen in this video but yeah let's see moving forward don't make us guess every game that you do yeah mean you can I mean I'm just yeah you know I'm killing it you're [ __ ] Felix so there's another game called Broly AO

Battle with pets uh this one I don't think so is a follow up of anything or I just don't remember anything it's a deck building actually game where you have a deck let me show you so you have a deck and as you progress in the game animals yeah weird animals you progress into game and then it pretty much gives you a hand of cards from your deck and you build you need to build your line line up and the battles go always uh in waves from the from the right so let's say this way we build like line up here and here and here and then yeah let's go to Sorry Miss the and then like the the whole Auto Battle is just like characters competing against each other like this where you know the one in the front is the one that's fighting like from from left to right H it's yeah it's kind of a I would say it's a deck build because the important thing is that in next round you get more cards from your

deck and you know you can like heal your character switch their order blah blah blah do this kind of thing so it's uh I don't think so it's kind of that massive regarding features I've just seen this but the iteration of gameplay and like Co gamepl is very interesting it is actually sitting on my game's portfolio from March 6th this month but yeah I really would like to have a proper deck builder game uh like some some like I there's this big space game that I always forgot the name which is really good but it's premium uh but the Deck Builder games those are not really that that popular because real Deck Builder games are even about the thing that you discard the cards and like improve your deck as you go through a Run Like A rad Glide so so that's a very good mechanic I think it's not really utilized on mobile anymore okay um which one was it this one yeah there's this other game called team fight islands like it's the Clash mini no no no it's it's not Clash mini actually it looks like Clash

mini come on it looks like Clash mini uh a little bit now that you say it like yeah yeah come on totally clut mini yeah so it's but it's not going against like uh opponent's board it's going against like PVE monsters yeah yeah because you select your units uh between the battles of course like in Clash mini and then as you as you progress uh you of course like change their positions and stuff but then if I understand the enemies are coming from these boats on the from left to right yeah yeah on these like other blocks on the board so it's PVE Clash mini it's not PV basically so looks very interesting this was s launch February 21st this year and it's again from my games oo I mean it's like slightly different spin on like rash Royale basically rash Royale from well creatives from rash Royale sorry creativ from R yeah but but now that you say it

like now that you say this kind of more like Clash mini yeah yeah on PV without PVP yeah yeah yeah yeah let's see looks looks interesting and there's like pretty pretty good chance that this can actually go go out and test its strength in the market rather than die in soft lunch but let's see yeah yeah let's see I hope so okay um what do we have here next CSR 3 I don't think so this really needs an introduction no this was uh soft lunch January 5th 2024 uh so this is the big car game from Zinga uh and it's based on these kind of Auto Battle events or like quick time events where like two cars are racing against each other and need to shift at the right moment and then you have like very very also uh what you're fired from the you're also fired from the keyboard Factory oh man this this going to be the worst

one yeah uh they they definitely wouldn't let you return or enter okay uh so they added I guess a little bit more player input into it if I was looking correctly because there's some pedals and stuff so I don't know if I'm reading it wrong but like seems like there's a little bit more player input just in the shifting but yeah let's see and then of course you have the game which is the meat of the game which is just like super kind of a customization everything Races Town people yeah it seems like it's pretty much an upgrade of the previous game I don't see some kind of a heavy iterations the graphics are definitely gorgeous my God yeah it looks amazing have all the licensing on cars and everything but yeah I expect this this could go very well like they know ex what they're doing even better than csr2 yeah maybe maybe let's see let's see like I don't know but how do csr2 do compared to CSR one like is it a

lot better or is it pretty much the same yeah someone can look it up in the meantime yeah I can check it if yeah uh let's continue there's a game called Rift Busters so Rift Busters is a game about you going into these Rifts if I get it right and then you are kind of killing enemies and stuff uh any references when where did seen this I know uh uh the supercell game what was it moo M yeah this this to me looks exactly like Moco and you know what's the best thing about it this is coming from studio called Phantom game laabs which is actually backed by Supercell interesting there you go yeah so you go into this kind of a let's yeah mission complete and then of course you go to your hub from your mission and then okay where did we see this yeah yeah so yeah I don't know like what

what's happening here like if it's like direct iteration of Moco or something but yeah we'll see this was soft launch again just a week ago in March 22nd 24 I don't see CSR one on the on the account anymore so I don't know it's maybe csr2 only and it's making 120k per day H pretty solid IPS only yeah they have placements in there yeah yeah but it's like a very very old game now yeah 20 2016 and they made like 500 million inaps on inaps on yep last game on the list is called battle Rivals oo yes so I like these games I really like these games that actually looks quite fun yeah so it seems it's some kind of a road light play on animal war or

something yeah why is there like a slot machine doesn't seems like the recruit like just yeah just okay so it's a okay you press a button and then you get free cards of what like like come on yeah what what's happening now they're fighting you can recruit more don't know look looks kind of interesting that it's uh it seems like it's a little bit of tag of War you know in you can still affect the fight after it starts not completely Auto Battle oh but yeah is this is uh where this yeah we're in the main menu is actually the like like the level okay let's see there you go oh who who who what was that who that that's that's our mini game right there I

guess interesting and you know like where is this mini game from it's just complete like coin Master it's like you have slot here slot machine here and then you have that like attack on the on the village come on yeah we'll see uh this is done by mini clip oo interesting okay yes and uh give me a second I tell you which which day it was soft lunch because I closed the T it was soft lunch March 18th again this month W all of the games that we show are super new yeah that's that's why you know that's why there was no soft Lun oner last month but here we are all the [ __ ] games from the last 30 days yeah yeah uh but yeah looks looks very interesting now that that's that like it's it's not your typical anymore definitely with this very complex hold hold for mechanic like I could imagine

like just based on the buttons on the bottom this could be going hybrid but uh yeah let's see yeah I'm super curious how this this this goes because it's literally it's using like Casino mechanics guys yeah of course you can see it right there yeah anyway yeah we'll see so yeah that's there for soft Lun sonar um pretty interesting stuff Forex War continues Full Throttle of course we will really be keeping an Our Eyes on that one and then yeah some interesting things especially on super cell sides Happening by the way for those that don't know Clash mini in the mean time stopped it production so it was killed already we covered it uh where we where we cover it few months we yeah we covered in a special episode of course yes not on the sonar not on the sonar as for super cell because you don't know if they survive until your next

s very is true y That's there right cool thank you very much for listening uh please subscribe uh join our slack channel uh the link is in the show notes uh give us a rating if you if you like the episode if you don't like the episode give give us a rating as well feedback is a gift uh we usually have all positive feedback yeah and as usual if you want to see what we're doing next week dis like we announce it there yes so thank you until next time cheers bye-bye [Music] [Music] [Applause] [Music] bye [Music]