In-App Ads Snapshot: Incentivized Videos US iOS

Special focus on incentivized videos US iOS VP of Games In-game ads now integral part of mobile games Until last year, in-game ads were primarily seen as a monetization method for smaller studios and hypercasual games. Things have changed quite rapidly and now a growing number of top grossing games have jumped on the bandwagon, integrating ads to support their IAP-monetization.