I Keep Having Kids

This publication serves as a curated industry newsletter, providing a digest of significant developments within the global video game sector as of April 2024. The primary objective is to synthesize trending news and data points for industry professionals, offering brief analytical commentary on shifts in platform strategy, media sustainability, and player behavior.

Key findings highlight a notable trend in player engagement, specifically citing data from Newzoo’s 2024 PC and console gaming report. The data reveals that 60 percent of total playtime in 2023 was dedicated to titles at least six years old, with only 8 percent of playtime attributed to new, non-annual releases. This underscores a market environment where legacy titles maintain dominance over new product launches.

Additional industry developments include Discord’s strategic expansion into paid advertising through sponsored quests, which aims to incentivize collaborative gameplay. The newsletter also addresses the ongoing instability within games media, noting that changes to search engine algorithms have negatively impacted traffic for independent outlets, leading to the potential closure of established sites. Finally, the report touches on niche community phenomena, such as the rise of players who actively collect platform-specific bans as a form of hobbyist engagement. The content relies on a mix of industry reports, media coverage, and social commentary to provide a snapshot of the current gaming landscape.