How to pick Admon partners, Ads library bonanza & research, Game review radar vol2 (#80)

is like when I was talking about hey guys you can use dick the creative Center for like creative research um this Chang yeah no I I didn't like this changed quite heavily it was um you would you could see top so they downgraded because I remember it was pretty good before it was really good before it I don't think it's downgraded it just changed to more like AI based creative tools for um giving you inspiration in terms of the the scripts and ideas for for creatives I think you need to this is no [ __ ] gaming podcast 2 and a half Gamers sharing actionable insights dropping Knowledge from our day to-day user acquisition game design and AD monetization jobs we are definitely not discussing the latest industry news but having so much fun let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously let welcome the session number

80 uh my name is mat anich I'm Felix Brer and and we are your hosts man we are getting better and better practice makes perfect I know uh so this week uh it's bringer own [ __ ] uh week episode stuff my content is not [ __ ] okay bring her on content type of uh type of episodes we're not doing review finally but we before we dive into it so we were so busy with content production that we actually forgot to celebrate 4,000 subscribers and we were actually so busy that we didn't even celebrate another Milestone 5,000 subscribers and um on Friday I kind of posted this on LinkedIn and guess what we are already on 6,000 subscribers so uh thank you very much for your support uh you are amazing uh so don't don't forget to keep sharing

our podcast write comments on our YouTube channel which she did quite heavily in the last few few weeks and also don't forget to join our slack Channel where all the fun starts so yes I think the I think the best comment I've seen was from one of the unity videos where a guy was like I came here to like hate on Unity not to see Talking Heads and it's yes I like what I even comment on that exactly I was like yes Budd that was that was great yeah it was one of the First episodes uh so yeah thank you Unity as well um definitely helped us quite a lot in the last moving on yeah moving on so again uh not revie reviewing any game ah on the other hand uh we heard from your feedback that you actually love these episodes so um thank you we will definitely keep uh keep on doing those not sure if that often as as last month uh but but you never know you

never say never right so thanks to the last one I'm going to talk about ads libraries and a little bit of creative research uh because our tools let us down again and I was wondering how to make it more accurate and and also I wanted to point it out one comment Mah shared with me after the podcast and I quote do you know how and from what source did they pick the creatives that were shown because the selection was very very odd two current good performance three very old uh best performing videos from 2021 but the rest were stuff that didn't work and I wonder where did they dig them from so okay well uh thank you very much tools anyway so then Phil is going to talk about some Adon which is not [ __ ] content yeah I'm going to talk about choosing ad partners and what to look at and yo brings back the game

Rad Radar Radar Radar okay I don't care it's radar [ __ ] Grand Slovakia we're from Slovakia nobody cares okay let's go yeah let's go let's go H to me first you want to go first well no I don't want to go first okay want to share a lot of things and you know screen share we we're going to have fun a little bit and then Beach about all the all the tools um the longer and longer I work in the industry uh the more it's hitting me just how opaque this industry is and like how untransparent it is so no one really knows what's going on in our industry uh what networks don't and which like which one works and which ones don't uh the issue you always face in ad monetization at some points you have to decide which network you want in your ad stack which has a really big influence on the amount of money that you actually earn so you jump on a call and usually whoever it is on the other side the conversation in the conversation they will either lick or do

the best to like offis the truth simple is like they have sales Target families ultimately they want to keep their jobs so you can't really blame them for it wow I mean this feels like a book [ __ ] reading ad monetization fairy tale like what that's amazing it's great rude yeah what you mean rude it's like uh telling a story okay so I want to talk a little about thanks bro uh so I wanted to talk to a little today about how to behave in these calls uh with ad networks thus saving you a lot of time so the first set of advice I wanted to start off with when you're just starting out that is to say when you don't have a yeah ad stack set up already um basically you don't have any ecpm data you don't know like where you will get your inventory from basically the first thing that I would recommend you to do when choosing your ad stack is just check in on the apps flyer

performance index because here essentially you can see which um which networks are the biggest in terms of UA and I've said that on the show a couple times before that essentially UA drives admon performance and numbers don't really lie uh so I'm going to do a screen share now as well making my post production life a little bit harder thank you well you know after interrupting me like that you know yeah disclaimer epsa is not paying us as usual I just stop [ __ ] like telling this [ __ ] all over again nobody cares yeah so essentially here's the apps like performance index the latest one this is retention index so but the retention is the remarketing index that's the re targeting one and the retention index is retention of users after you've gotten them right yeah well there's performance as well sorry for interrupting just go on isn't this the performance index yeah it is yeah during the retention part there's multi multiple Parts Miss

I'm going no this is two parts look I know I've seen that multiple times I'm going to interrupt you so much at your part you have no idea man I hope anyway so let's say like your biggest geo is America and your Android like OS gaming you pick your yeah essential targeting here say your card game and these top four ones are pretty much a good shout for which ones you actually want to start working with so basically looking at the rankings here will save you a lot of time because these numbers here don't really lie so this is a very good point to actually start uh let me stop sharing here uh cool uh so uh then next comes like uh the next question like how do you judge good performance from ad networks uh the sad thing here is that most people I've work work with they simply just say add Revenue uh this is not really how to measure the success of a network uh the

point you need to understand here is that when you set up an admon stack what you're really doing is you're setting them up to compete like against each other in the mediation thus pushing up the price so what a good network does uh essentially um competes up and bids up the price and yeah if a network doesn't compete a network is a weak link and then they need to be destroyed or removed so how do you measure this uh you basically careful you should be very careful about destroing networks they can destroy you exactly we were almost destroyed by one of the networks last year so yeah exactly we love you overlords yeah anyway so how do you measure this uh you look at share Revenue uh by ad netw ad Network so you take uh the revenue each ad net work generates over time period and you divide it by the total so anything below 5% is not good

because basically that means that their inventory does not make like doesn't add anything to the competition against the whole ad stack so then uh yeah so if you have like bigger volumes what you can do here if a network is below 5% you can usually speak to someone and basically tell them your net like your goals and like I would recommend uh to tell these networks the actual goals that you have after you see initial data so let's say you launch a Network they're on 12% you tell them your target 17 to basically always kind of to push them to improve this uh it really works uh so always like go above what you actually want to get uh and also the important thing is here when you launch new networks you want to AB test it and basically see that first of all this actually driving positive adarp down and then that's when you look at the share of Revenue can I interrupt you for one second again because this I mean I mean are you asking or kind of just do it yes I'm just doing it because this

reminded me your advice about the mushroom policy yeah we're breaking the mushroom Theory but why is this breaking it it's feed him [ __ ] and keep them in the dark okay no because uh I mean this same applies on the on the UA side kind of uh you need to have higher targets because usually you know from the start at least you don't really reach them and then it kind of takes a long time to get there and also same thing happens on on Google or any other network where you just put the RO bits Felix sorry for us non-and people what happens here on the back background here or like you know behind the scenes so you you scream at someone that it's [ __ ] and they just suddenly send you better traffic or yeah basically the thing that the thing that most people think they have a game or like they have an ad mon stack they think that ads it's just like a tap you open it and it flows and it flows and I've worked in ad networks and it does flow but I can tell you it does not flow

equally because there's a limited amount of Demand right so sometimes or usually the loudest developer gets the most especially true with networks that are maybe not as crazy good on the tech side so basically where they are really good at yeah media buying that usually the loudest network will win and those networks are mainly the ones that are on still on placements but also uh couple of other ones looking at you to grow where optimizations they do can really help drive a lot of performance uh so yeah be careful with that this is exactly the same thing what what happened to me with my new car I was waiting for it for one year and I was the loudest loudest person calling the the guy yes calling the guy like every [ __ ] month like hey it was supposed to be here in January like what's happening suddenly like oh well you're lucky Mr L now we are like come on like yeah so so we updating the guide like

feed them [ __ ] keep them in the dark and scream at them at some point kind of goes part with [ __ ] right yeah yeah yeah okay anyway if you have small volumes so if you can't speak to anyone uh you can still kind of use the same methods right so if you can speak to ad networks launch networks on AB tests first check that they're having a positive impact on adarp though then you roll it out to 100% And then you look at the share revenue and then you can just remove and keep networks based on D down and share revenue and you can get kind of the same results it's not going to be as effective as you can speak to someone but it's still going to be good so the goal you want here is that no network is too small and no network is too big so yeah okay so last top tip I would say here as well it's kind of a new one and basically you just need to understand that sometimes mediation platforms incentives are not always aligned with yours so the first thing that comes up right now when you're speaking to me iation platforms that's a really Red Hot

Topic right now is they're always suggesting you to remove networks from placements to bidding and basically you should try out Unity bidding you should try out digital turbine bidding uh they just launch you should move to this do that so bidding is a lot easier from a workload like perspective uh but the thing that you don't know is that mediation platform actually earn money from networks that are on the biders and they don't earn any money from like networks that are on placements so they have a financial incentive to move you as quickly as possible to bidding even though it might not be in your interest so when you're testing these things out make sure you have a really long testing period usually 14 days I would say and then make a decision based on that because it can be an improvement it can also be a decrease right so you just need to make sure that you're always getting a good deal how come they don't make money on placements it's just um they usually charge like a 5% fee on biders meaning that like whatever Revenue you're earning they take 5% of that but that thing was not in place on

placement so it was like when the biders started coming it was like a new thing so I guess it was easier to add a price onto something new rather than changing like an old fee structure that didn't have that price on before mhm so mushroom strikes back here mushroom strikes okay be yeah that was my segment yeah now before you finish like do you have any any updates on the on the unity numbers uh that we talked about l l you know yes how does it look like so after looking at some data uh that our multiple DS DSP friends have shared with us I can tell you that the boycott is still holding there seems to have been one midsize P like Pub uh publisher that crossed the picket line last week and started searching on Unity again so Unity ad requests are still down anywhere between 17 to to 30% I guess so

the boycott seems to be holding tight with non an end in sight where it actually brings me to a question for you guys like how do you think this ends like biggest Publishers are boycotting this SDK right we talk about this last time like the collective uh the website says like 1,70 companies currently like all all you know yeah but how do you think it's going to end and when um my guess is that the like kind of sh hits the fan where people will actually be forced to switch to higher version of unity because it won't support the old whatever Os or some some some kind of you know very very hard to overcome obstacle that will actually force people and then they will need to pay and by and that's pretty much the time that they have until like they switch to go or like any other engine but it's not okay any other engine okay but it's not connected to the boycott that much just like how the boycott ends like the thing is uh it's what like 17 to 30% but this

could be the new normal what I what I meant like the boy never ends and they just switch to different engine that's it my my theory on this what's going to happen is that the boycott like the thing about ad monetization and like these Publishers right like it's very outsized right so you can assume that the top 20 Publishers in the world like the top 10 are earning anywhere between 800 to nearly maybe 1.8 million A Day In AD Revenue right and then maybe yeah the top like the 20 to 10 somewhere around like half a million so my theory is that if you get like two or three of the biggest ones on the list to basically open up Unity again then everything will be fine so I think Unity will make some kind of secret back door deals and then like they'll switch them on again and they will be sold with a big suitcase of money have you not read the FAQs there are no deals made the thing I know thing about everything is a negotiation with network my my guess is that this whole kind of work thing is still like going on behind

the scenes anyway just like we just don't see these kind of big giant announcements we'll just maybe we see the data that Felix is talking about but we don't have any eyes on it currently but my guess is it will still like something will happen it won't be like this and like this is the end of it yep most probably uh okay remind me to sell this whole like last 3 weeks as a reality TV show it's going to be it's going to be on N life of Jr yeah anyway okay so uh that's that's it for admon Let's uh let's talk about the the UA fun stuff since uh I was kind of pissed wait wait let me stop you right there hey man how are you doing but didn't the comment pretty much said that your pipeline is [ __ ] for the UA for the UA creative segment it's not the pipal in [ __ ] it was just like very

random kind of um selection of ads which is so I took them by the share of Impressions okay so that means the sadness multiplier grow more sad yes not not even sad this multiplayer my whole life tragic multiplayer yeah tragic multiplayer so that brought me back to good old free tools because well what can you do basically you can just go back to um uh to Facebook Tik Tok now we have uh Apple search ads we have even LinkedIn so we can check that but uh I think we can stay well I I won't use the Google ads transparency because that's [ __ ] but uh let's let's stick with uh the the Facebook first and I'm going to share a few interesting stuff things that they um kind of implemented recently so if you are obviously here which is uh the Facebook ads Library

let's not use all um GEOS let's try to use some of the European GEOS because in Europe there is new kind of way how to check things let's uh let's let's go with Clash of Clans Clash of Clans which obviously they don't oh man I'm not sure if you saw this ad before uh but I want to I want this do you see it here I mean it's really tiny let's let's do it like this shush keep full screen it right there you can full screen it right there yeah yeah one sec okay [ __ ] like that the music is terrible anyway so isn't this again made from developers I recognize the guy maybe yeah I recognize that guy too he's definitely one of the Developers yeah yeah okay so I guess they use the

team for the the biggest Clash of Clans update ever this was this was so annoying but uh anyway why is it annoying why is it annoying because uh I don't know four faces with like kind of we're three faces we're annoying too I guess that's true yeah that's true it's just fine but we are not uh in in the ad for a game or maybe we are I don't know anyway so this is new European Union TR transparency so there is this uh kind of EU audience thing and they kind of need to show you a lot of information which you can which you didn't uh have before and I mean if you if you just go to us you won't see it uh if you are running political ads you even see spent so there are elections in Slovakia we could see the spent in Slovakia please don't open that no like no one don't worry

don't worry yeah nobody cares but what I what I want to say is that it's the spend most probably will appear here as well for gaming that's what I wanted to say so it's now eventually eventually yes I think so because now for for this it's only well I was trying to get spent but uh it wasn't here anyway but so EU will force the the UA people to show spend on their gaming ads here it's not show Force game Gamers it's they're going to force Facebook to show yeah I mean you know yeah I can't wait to see that yes me too uh but at least we have some some additional information about so we can then get rid of the sadness multiplayer completely exactly and uh you know what let's let's go to me we should just pack up the podcast and then just stop it let's go to Mr outo fire because they actually are running some ads uh and this feels like uh they' been listening but um at least they are kind of running

this way high way better reach and you see gender split you see location I mean it's Germany so uh that's that's it but at least uh which age segment and obviously it's male 35 Plus is the highest third best UA manager on the show I want to ask how is this helpful for a UA manager I will tell you how uh see that's why I didn't ask that because then um these age segments are kind of uh interesting for um setting up the campaigns as well I mean for the creative kind of yes as well you can create this kind of persona whatever which I don't uh don't use anymore but at least it's it's a nice to have it's better than nothing so what mat is basically saying that when you're copying your competitor and you're copying directly the concept that he's using you can then you know perfect your targeting because of this and that's why I'm the second one thank you Remo maybe you're the best UA manager most probably

yeah it could be it could be like that anyway so now what we can do is we can go actually here into one of the tools that we used before and try to see let's say Mr outo fire for example because Clash of Clans is not that interesting uh G earning billions of dollars sure interesting in terms of the creatives and the the UA so we can then try organic not UA the Facebook yeah sure sure sure of course check the the Facebook and the creatives that they are running at the moment and maybe it's in in here in Creative anal analysis instead of Advertiser so uh let's see what kind of creatives uh do you see the creatives in here yep yep yes but do you see the the one that I shared showed you uh the one few seconds laser meltdown no we don't yes exactly so like what like what's

what's happening in here supposed to be on top because the top ones are the biggest engagement AR yes because this is uh sort by impression share basically and if you see here it's it was detected 1,130 days ago so it's it's quite weird uh and this is happening also on other tools that I've used before so isn't that the filter problem still like you have wrong filters here like two wide or something could be maybe let if if we go to to Android then we go like last 30 days or something or this is last month this is last month it is already there yeah okay so it's it's quite interesting so but uh yeah I just need to use more tools and that's what I I would suggest to others uh and it's it's kind of okay because uh you use free tools um so even better kind of work for for a lot of more wouldn't the the EU regulation then

pretty much make these tools obsolete in a way why but you still need to for states the biggest geo in the world and you don't see at networks you would see only for Europe audience yeah you see only Europe audience but you don't see also networks okay okay anyway so this is kind of Facebook not Facebook Tik Tok uh creative Center which is quite an improvement from the last time when I was checking it so you have the Tik Tok creative assistant here which you know as we discussed on one of the call one of the sessions what ai ai yes it's AI it's Ai and you can write the Tik Tok scripts brainstorm ideas it's quite interesting and then like you can kind of try to find what's trending on Tik Tok at the moment but we don't want that so yeah go away Tik Tok as his name we can use uh this looking for examples of the top ad so let's let's get started you can see the top searches Frozen City

golden trendy searches Frozen City golden goblins games video gamees show blah blah blah really it's yeah but Go Frozen City but no no golden goblins which one oh which one golden goblins golden go golden goblins don't get too excited I was already I was already checking it I was already checking it what yes exactly so that's why that's I want to say golden goblins it's some [ __ ] but let's try to select actually games if we go games and let's see what happens most probably not going to be close to Golden the so what's happening what are you doing I don't know I'm not sure what's happening I guess it's this one what started Al playing this tool is [ __ ] exactly that's what I want to say like if if you're trying to find like some proper um games in here uh it's it's not

going to work that much so let's see let's try to do Clash of Clans maybe too many requests okay amazing thank you very much so I want to say it's not as oh well at least we have the Clash of Clans some of the videos in here so it might work for some uh some games but it's quite hard to navigate because even if I say frozen City here Che gives me some so when I was talking yes it's like when I was talking about hey guys you can use thck the creative Center for like creative research um this Chang yeah no I I didn't like this changed quite heavily it was um you would you could see top so they downgraded because I remember it was pretty good before it was really good before it I don't think it's downgraded it just changed to more like AI based creative tools for giving

you inspiration in terms of the the scripts and ideas for for creatives I think you need to just um be man this [ __ ] answer is downgraded period yeah like seriously dud he's letting that fact that they sent him two hats he's just defending them to Great exactly see the influence so if you want mati on your side just send him two hats and then you know he'll defend you no matter what yeah if you're a communistic dictator in South like South America just send him two hats M will count to bad for you yeah yeah of course uh it's not downgrade you can't say it's downgrade of course it's not working as before but I just I guess uh we need to find a way how to make it three searches now and all of them are wrong those really killed okay okay downgraded go Fu yourself but at least you have the creative patterns hooks whatever else you know it's uh and you have my God this you won't be able to save it man now yeah this is terrible yeah move

on no I just want to see like what's uh what's up in here in this uh weird yeah it's okay never mind okay [ __ ] it so I'm going to just go back so Maven Mach score for the Tik Tok search like yeah for Tik Tok SE 10 or what yeah well 15 no for dik surge is like 0.2 the Tik Sur is terrible there are different things that kind of helpful but uh we'll get there maybe in the later episode so try to use Facebook as much as you can for free uh for free creative research it's kind of helpful is Remo going to save the episode yeah as usual as usual nobody cares about the [ __ ] you're going to talk about yeah seriously everyone cares about ad monetization seriously no one cares about whatever keep yourself in that happy place that you he's always like sending us these messages said oh well people talk to me

it's like yeah well your uh your segment is so great why are you you're at the end of the episode like oh well what people don't know if he starts the episode we are going to be recording the episode for five hours Scot has maintain that he's still talking yeah legend Legends all right I okay so um let's do review radar not soft lunch sonar so this is the segment where we look at all the games that we reviewed before and check their current status so now the 2hour slot starts yeah last time I did it by the way in I think like 10 minutes or 15 now you have a lot more time now you have two hours it's okay so just for clearance last game we put on the segment was snaker that we reviewed snaker and right afterwards start the next segment yeah Legend of slime that we did on 23rd of April in

episode 61 yeah this one I will take a little bit longer probably because I can directly show you what has changed and it's amazing to be honest I know even though the revenue isn't really that amazing because last time when we look at it it was in April and the game was making something like seven yeah 6 point something 3 million uh 6 point something uh iip revenue and then 3 million downloads currently August revenue is 1.3 million downloads and 3.4 million IP Revenue only so my guess is with Felix ads multiplier it's like what like still around seven like I would say 50% ads is completely warranted but the interesting thing with within this game is that it's pretty much textbook progression what was supposed to happen like we look at it last time so if we go to our usual slime stuffff what you see here

new you don't remember anything uh wait wait wa wait maybe who's the second best game designer yes there's new gear there were not these two new slots meaning that again they're adding more progression vectors and power progression the other thing is that of course new slots require what new gacha new gacha yeah so they added the new gacha here because before we had just like all of these can four and now we have the premium GAA with this guy and the interesting part is that they put it straight into the hard currency shop with an ad placement as well I love that yeah with an ad placement so so this is this is interesting because here you can see that like all the gas they would expect like another row here no they put it here so you can see those nice packages right into your face so that's very interesting then of course uh skills again not the power progression R the hell one this kind of red one same I

think would probably go for relics and masteries but I didn't have time to kind of look that properly uh the other thing is of course companions red ones new ones uh new modes hell secret Undead room unlock later like more difficulties more content they actually did this um where it is amazing returning new adventure event for me when I open up the game I don't know where it actually is but somewhere there also a first anniversary event uh yeah yeah yeah but like right from the start when I start up the game again they had this like returning player event which is also really nice the other thing here is that there's this astrology thing where you can have like you we discussed about discussed this last time no no no we didn't it was not there before what's your star sign Remo what what's your St sign uh fish um then there's this new other mode here on the on the depth one

and the one on the top probably sorry I I was mistaking it for the the discussion we had in their office when we were there with Felix don't worry don't worry we're going to be there with you yeah and phix is goingon to be at home okay so so we'll see um yeah and then uh what was that um yeah so pretty much a lot of lot of kind of a new other like vectors and layers were added on top of the the game game so it it works great uh as I said it's not really uh it's in Decline a little bit but still you know amazing Revenue going down the line for like a idle idle RPG game so yeah heads off continuing on another front let me share the screen here so it's still on track for about like an 7080 million run rate for year of course it's Giant and as I said like textbook uh great content threadmill if you want to get an example look it up look our all episode and compare to with the game this one you you you will see the

difference okay um they were very keen on improving and working on the game still yeah yeah yeah they're doing a great job amazing team as I said even the returning player event looks amazing okay uh call of dragons we reviewed that on 1st of May 2023 episode 62 horrible ad placements yeah because [ __ ] you Felix there's no out placements um and then uh looking at the game the revenue from May pretty much half because in May it was like 14 million uh IP Revenue only keep in mind that I was playing the game on PC back then so my guess is they're still making much more than what we see there downloads Lally like greaters to something like 700k from August Revenue something like 7.6 million on mobile only but this is the usual kind of live of Forex but still it could be better Well yeah if we compared it like um or like the other kind of big Forex this

really didn't fly off for L that good as like all the other games so it's still making shitload of money but it's in heavy decline yeah that's that's unfortunate okay moving forward uh with our favorite honkai star rail that we just very very briefly covered and you you I guess were glad you didn't do it's gone to the Moon um no no no it's not going to the moon it's actually stabilizing um on the moon on the moon yeah on the moon yeah ex exactly like that it's already there yeah so the video that you see was Dro just dropped like two hours ago about again their new content then they throwing out uh new [ __ ] what the production value is out of the production value is like on the moon Lally with them uh again the interesting Parts here uh the gacha spikes were actually broken in the decline in August by their main character Kafka their

stepmommy character and from that point on they're going actually up so that's that's a nice sign uh save the day yeah exactly uh if you look at the revenue in the first month they went like hund pretty much 150 million on mobile only in what yes yes yes mobile only without ads yeah without ads man there you go you see what you can do without ads the full potential and thenat down the line one question one question about uh the games iips without without ads so they don't need to care about the CMP type of thing which is happening on Google what mean the content management platforms right because they sense management platforms yeah okay so Conant okay because they don't have ads yeah okay they don't need to yeah completely yeah above it okay but uh the revenue declined in July to something like 60 mil and now it went back up to 75 mil

and my guess is it will go even higher because the content as you see is like they're pumping so much content into the game like I've been playing the game still like every day until like Kafka hidden and like I'm not playing it for last month but still will be returning to it when they just jamming much more content into it the problem you like Kafka what you don't like Kafka no I have Kafka but it takes like shitload of time to level her up because they introduce one other interesting thing by the way that you now accumulate energy for 30 days it's not kep for one day but you literally after 30 days you still accumulate so I'll return there and I have like 10 days wasn't that one of the biggest IP sales points with energy that's what you said last time no no no it's gacha driven game what you're talking about everybody's just going after the vus in the gachas um yes let me let me finish the interesting point here they're cannibalizing their own portfolio and this is now becoming very very obvious and problematic because as honkai is now sitting on the moon uh GHIN unfor fortunately has fallen out of the orbit and pretty deeply I would say

because from April when when when H launch they were doing like 85 million now they're doing 44 so pretty much H ghin's Revenue so okay but what's the what's the Delta what's the difference between then and now is it still is is the revenue still growing or like more than it was before so if if we take that GHIN would be there kind of a whatever 85 and let's say let's omit the lunch month so it's 44 plus 75 yeah so 120 yeah yeah I don't know like again the problem is that we don't see the PC revenue or all the other Revenue epic store Revenue so we don't even take into consideration the sadness multipler yeah yeah exactly so could be a little bit different story but from the surface look it seems that can cannibalizing themselves so and I don't know what happens with their third game because

they already announced third game you seen it on Gamescom looks very very kind of just surface level looks very very same again anime vus stuff like that so we'll see what happens there yeah but yeah fingers crossed like these guys will kill it because they just have unlimited Manpower yes okay uh moving on Triple tile so we covered this game in this kind of it's one of the best episodes we actually recorded do all the constructions on May SEC 22nd uh in episode 65 and uh remember back day uh we covered triple tile together with triple match 3D yes one is Ed driven giant the other one is IP driven giant so looking at triple tile uh when we're look when we looking at it last time it was in May and it was somewhere like 4.8 million downloads a month now it's literally 4.9 but before it in July Peak

5.6 but could be still going higher again S as multipliers here and there we correct yeah we don't see any but but the curve the trend line is still up so they're still scaling up uh we don't see any add Revenue I don't know what was Felix estimate last time that they were making a lot a lot and it was a it was a wrong estimate but it will be kind of so what was it like 14 or 12 amount or something like that I think some some kind of very very big number we were told that we were way like underestimated like 2 3 mil a month I think so I think I was saying seven or 8 mil a month yeah so maybe then then we're there like something like 10 million at Revenue per month or something sorry I tried to kill mosquito yeah okay uh yeah and then the other game that we were comparing it which was uh triple match and triple match looking at their chart uh is actually stabilizing pretty well because in may they made like like 12 million now in August they're still making 11.6

million and downloads are actually back in the same same level as before which is something like 800 download 800k downloads a month so yeah this is still going very very strong sorry I looked up the ad Revenue that I estimated I estimated 10 mil a month which we were told was way below so so maybe it's 15 now somewhere around that yeah maybe more and by the way one wow yes exactly wow exactly so both games are making over 10 million a month Revenue definitely we just don't know how how much also Peak games just come came out with the game which is uh similar genre than this s not like it's exactly the this not exactly but it's similar game that what you are showing at the moment okay but this is 3 it's in soft loue yes soft L that that I probably wait for the oh sorry sorry sorry thanks time let's

continue uh yeah then we did some special episodes yes special episodes about Squad Busters uh which uh actually didn't get anywhere and still in the same yeah if you want to again join our slack feel free to because we run a survey there where what people think will happen with these and most people think that nothing will happen with them until the end of the year no Global Ono no kill so we'll just see what happens afterwards and and then we covered FL Rush that was episode 66 and 68 and now FL Rush 68 June 9th and unfortunately uh this game was already killed by Supercell was it sold on to other Studio or passed along to another Studio no directly to the graveyard yes oh it did no no metacore no metacore this time yet yeah so let's see but now well I'm sad I thought then I like that episode 69 giant 19th June another iip giant night

crows that was the Korean vagu Burger barbecue episode yeah and actually this is really one of the biggest stories that I have here in the radar here because these guys are literally killing it because last time we look at them it was June and they were making 27 million a month on mobile only and now they're making 25 million a month on mobile only so they very heavily stabilized but the kicker here is that in may they have like the peak of two pretty much 300K downloads now they have 30k downloads a month and making the same Revenue so I looked it up just to for the fun and on Android the revenue per downloads is 200 and on iOS it's 150 okay but it's think it's in Korea or or Asia yes yes and that bring me to the other news about this game that uh we'll actually we'll be looking

at it pretty closely because we made uh the the developer behind the game of publisher no I think the publisher I was like what did we make yeah yeah what did we make is the main sponsor of the international game exhibition called gar that opens on November 16th that we are com part of of course yeah and uh this game is still killing it in South Korea is actually a top three game still like going from one two three kind of number one spot there in the charts uh what's the other really interesting Twist on this is that they are actually going to release a blockchain version using tokenomics uh by the end of this year that is the first interesting thing actually heard from blockchain so in my opinion this is currently the number one Contender to have any chance at

blockchain any chance yeah literally any chance can't make it so if these guys don't make it nobody will [ __ ] nobody will okay yeah and and what they said is that if I understand the news correctly because there's just like Korean translations uh International internation Korean no no no I'm fluent in Japan sorry I okay it's called Japanese but you know I let that one slide uh man the thing is that how I OD it is that only the international version will have the blockchain element and the South Korean version won't okay because they don't want to scam South Korean no no because South Korea has pretty strict laws regarding uh crypto oh yeah remember that of course yeah yeah so I'm really really looking forward how this will be you know executed they will have uh again boot in the B2B section and boot in like b2c section so I guess we'll we'll go check it out directly oh yeah definitely maybe we should do some vlogging there from from G o well I have the podcast travel kit so we can uh we can definitely

amazing sound quality let's see but the game is really yeah the game is really killing it as as we talked last time they are beating the Old Guard of like all the lineage games and they have pretty much the same system of this like super hardcore gacha where you can buy insurance and stuff like no not gacha the insurance system where pretty much your weapon can downgrade and you can pay money for literally not like minus value so sick yeah look it up on 69 if you want to see the vagu burgers but yeah this is really they're still killing it it's no shark fan well 69 was flish really 69 I have nine crows here maybe I'm wrong I don't know maybe you are okay let's continue manager worst counter yeah so mob control 26th of June episode 70 uh this is also a very interesting um yeah as usual uh this is very interesting because [ __ ] who are you

nobody cares my uh the mob control story is very interesting here because and get this it seems they are in the lead for the one of the biggest hybrids on the market because they scaled up actually so we covered it on as I said at the end of June and by the end of June uh or let's say for June they were making like 1.3 million in iip only and now they're making 2 million for August already in IP only yes yes so I estimated back then that they were earning tell me and I will tell you how I I won't tell you the exact number that we were told but uh it was so I estimated they were making between 3 to four million per month back when we did this review and apparently it was way more than that was it six I only blink one was six and then blink if it was more than six

nice yeah so they scaling the game still even though the downloads are like kind of peaked in February uh they're still pretty high like 4 million a month for 4 million downloads a month for August so yeah let's see but if I still understand this is still the only hybrid in voodo portfolio like the big one they have more I mean they just uh open the drob posting to yeah VP of uh product uh hybrid casual basically yeah yeah pretty much yeah WEP of hybrid casual is that based in Paris or where was that based like remot or I think like they will take anyone they can make the job doesn't matter if you live in Arctica or what yeah um yeah maybe if you live in Japanese uh sorry Japan funny I always mix those two up yeah but yeah kudos to these guys like they're still scaling it up and actually there's some new updates and like new things as you see here why is this in German because that was the first part I so with the new update

version matter yeah let's continue dream Dale uh episode 72 uh July 7th so dream Dale actually uh is also still killing it because we reviewed it in July which did one and a half million and for August it did again one and a half million so it's still stabilized uh it's again you see what you see here is pretty much they have a lot of other progression layers added on top of the game like you see the literally unending list of uh different currencies on the right and then our uh heroic fighter which have literally like all the epics and like I don't know even what these charts or Tabs are because I just didn't get to this content because they just you know oh finally they have a map oh thank God great amazing already I can amazing see that that the updates are working so this game is still killing it and it seems uh yeah it will stay as some kind

of competitor in the hybrid race but regarding their current Revenue like for like after August like in September it seems they're kind of heavily scaling down so I don't know what's happening there but maybe that seems like they can run out of on a run for the Mars not the moon so SC the thing is that my perfect hotel is also scaling down currently what interesting yeah so the I don't know if like literally mob control is just vacuum cleaning the the space there because they're scaling up so it's like yeah as I as I told you before the hybrid casual race is on and everybody wants to win so we'll see what happens but yeah dream Dale still kind of is keeping it we'll see what happens after September maybe we'll do a special segment like just Hybrid reviews and see like probably what all the Hybrids are doing that we covered likeing king of hybrids yeah exactly by the way have you heard uh the fact that if you open up the map you can teleport to my perfect Hotel directly that's nice good one um yeah uh

then the other thing that we covered in between in July 3rd and I don't want to show it now just saying we covered Diablo 4 which declined heavily and pretty much uh into Oblivion and everything is now pretty much being fixed upon the release of their new season somewhere in like middle of October I think October 17 it is where they want to you know red beam the whole thing and try to pretty much make everything good because I know they're currently walking back on some of the patch notes and like increasing the XP multiplayers and stuff that because nobody even talks about this game now as it was killed by all the other RPGs being released such as restart of cyber Punk Starfield and balers Gate 3 which are still killing it so let's see how the RPG battle goes there but for now yeah everybody's waiting foren Play diao 4 since we yeah exactly me Nei because I played the new season there was nothing there I'm sorry literally no no new

content no like nothing interesting I didn't even get to the playing the new season yeah and then uh let me reshare the screen for the last game on our list that we covered yeah you still one one hour and 30 minutes my God what was the last game no guesses the biggest one the biggest one Empire ah monop yeah 7 AUST episode that's not the last game we talked about by the way no no no the last game in that 10th row series oh okay okay okay by the way have you seen the the comments that they actually implemented ads yep yep I saw it I got it confirmed and it's coming out and it's looking interesting and Remo was wrong was not wrong back then I was right in the other time continuum what they didn't have ads before I know they didn't have it but we were talking about

bringing they're bringing ads into the games you were like no no no no and you said no because of the IP and I'm like this is going to happen because scop are ruthless and they want to maximize this game yeah yeah that I was wrong I get that yeah so Monopoly Go episode 74 7th of August looking at their uh Revenue numbers their skill scaling up for August like we were looking it at uh yeah beginning of August but let's say July they were doing like 72 ion for August they're already at1 million there you go co and how much is that as profit you think and how much do you think it's loss yes that's the big question that uh nobody's talking about because they're literally spending Monopoly money on uway because they're still at yeah they downscale a little bit from August because at August is like ridiculous like 460k downloads a day in Casino segment yes yeah that's like and now from from middle of August they down scale to something like whatever 300K a

day still like very very high so you can imagine the amount of money that's F there every sing the thing is I've looked into the backend of Monopoly gun is actually the hose that goes to the Central Bank of Saudi Arabia keeps going probably because regarding Revenue they're peaked in like let's say 10 of September I see something like what not like pretty much 4 million a day spikes there 4 million IP Revenue a day and now it's going down a little bit to something like down like three million a day which we knew that coin master was doing like a straight line of three million a day yeah so either I think they're probably going to aim for like 15 to 20% out of Revenue my guess is that this is the peak like they run out of steam now or the data and the sadness multiplayer Trends tell us this that it seems like they run out of steam and they're a little bit downscaling currently or say not pushing that strong it's almost Q4 what are you going to

expect you have the money but do you have really this kind of money it's going to be super expensive and if you're in the casino segment it's going to be yeah exactly so we'll expensive but still like you know for August is 12 million downloads and 100 something million super impressive by the way still superessive and and regarding the game itself like you can see even here like it's working like it should there's pretty much the monetization segment on the left side of the screen event segment on the right side of the screen there's so many different kind of reliable events running grr you can play you can play the game literally for the whole day yeah yeah literally so yeah amazing job uh again the only questions on the table that's that's left there is if if this whole thing is profitable or eventually Will Be So eventually will be it will be eventually but right now there's it's a big hole I'm sure yeah yeah we'll see but it will be plugged yeah but yeah that's it for the revie radar which wasn't even there for an

hour it's perfect man great yeah thank you very much it's great super interesting to see what's happening with the games we've covered yeah yeah and on that note anything we need to say no yeah Berlin yeah go in the slack Channel yeah yeah join the slack Channel then you will see I will see what what's happening uh and then again thank you for the support you're amazing thank you so much it's uh it's great to see uh I mean it's great to see you're joining the SL where all the fun starts yeah it's already like around 500 people so feel free to go there we are also asking uh suggestions and questions about future episodes so if you want to affect what you're hearing or listening to feel free to go there yeah it's already it's already happening so uh thanks all right thank you very much for listening please share uh the podcast with your friends colleagues dogs and cats and um subscribe and please continue doing so

uh so yeah until next time thank you very much Cheers Cheers byebye [Music] [Music] [Applause] [Music] he [Music]