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How Pollen VC helps you accelerate your cashflow
Key insights
6 takeaways- 01Pollen VC provides a mechanism to access locked app store revenue on a weekly basis, allowing developers to maintain consistent growth momentum.
- 02There is a critical industry-wide knowledge gap regarding financial literacy, specifically concerning available tax reliefs and alternative funding structures for independent creators.
- 03Industry events serve as essential venues for developers to address financial management gaps and share insights on sustainable business growth.
- 04Mobile developers face significant cash flow constraints due to standard 30-to-60-day payment cycles from major app stores, which trap earned revenue and hinder reinvestment.
- 05The operational model integrates directly with app store accounts to verify daily revenue accrual, enabling disbursements to bank accounts or ad networks every seven days.
- 06This funding approach allows independent studios to scale operations and fund user acquisition without the need for traditional venture capital or complex investment rounds.
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Transcript
my name is Tamsin Henry I work for pollen bc what is the nature of pollen what are they up to sao paulo bc is a company that's helping app developers to grow their businesses first of all we get we help up developers get hold of that app store revenues faster which means that they can then reinvest its user acquisition or indeed in just in development resources and anything that they need essentially we help with cash flow okay well I've been talking to people on the other side of the hall about things like tax benefits they can get and parks and whatnot there are a lot of indie developers who are working out their bedroom doing it as a second job or a passion project more than anything happens is there a lot of money that people can get hold of that they're not aware that they can grow all their assets that they're missing out on I think that there is kind of a probably sillim lack of awareness around the tax relief start I know that people like I
speak to t go quite a lot Tiger quite a lot about trying to raise more awareness of that I think that people have often quite scared about you know approaching venture capital you know they want to encroach your best investors and they probably need a lot more advice around how to do that and how to do that successfully but essentially a weapon where we're standing from we help people get all of their earn revenue which means that they you know it's stuff that's usually locked in the App Store payment cycles for 30 to 60 days so that way we're also hopefully helping them to get hold of money they wouldn't be able to access earlier oh what a guy releases speak profit this point that sounds so the idea it's kind of stuck in the system for a period of time yes so without giving away too many secrets how do you facilitate that how do you speed that up so essentially we we plug into the developers account in the App Store account and then we can see how much they're running every day and we pay the
hour every week so we will say oh you've done this much money accrued over seven days and more pay dirt every seven days directly to their bank account or they can pay it into a nap network as their choice that we will give them access to an account so you've come to Pocket Gamer today the kinect problems what from your point of view is the benefit of being at a place like this having a presence I think this is one of the most highly populated gaming event such a because it's you know this is where we meet or clients or customers it's the right audience for us such a great mix of kind of people who are you know starting out or they're much more established and everyone's kind of meats and shares their ideas as well so that's always always something I'm quite amazed by in the games industry is how much people collaborate and how willing they are to share ideas will help each other out
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Summary
Mobile developers frequently face significant cash flow constraints due to the standard 30-to-60-day payment cycles imposed by major app stores. This delay traps earned revenue within the system, preventing studios from reinvesting capital into immediate user acquisition campaigns or essential development resources. By providing a mechanism to access these locked funds on a weekly basis, developers can maintain consistent growth momentum and avoid the stagnation often caused by waiting for delayed platform payouts.
The operational model involves integrating directly with a developer’s app store account to monitor daily revenue accrual. Once the data is verified, the earned funds are disbursed to the developer’s bank account or directly to an ad network every seven days. This approach effectively bridges the gap between revenue generation and the ability to spend on marketing, allowing smaller studios and independent creators to scale their operations without needing to secure traditional venture capital or navigate complex investment rounds.
Beyond immediate liquidity, there is a broader industry need for increased financial literacy among developers, particularly regarding available tax reliefs and alternative funding structures. Many independent creators remain unaware of the financial assets at their disposal or feel intimidated by the prospect of approaching traditional investors. Industry events serve as a critical venue for addressing these knowledge gaps, fostering a collaborative environment where established studios and newcomers can share insights. By facilitating faster access to earned capital and promoting a better understanding of financial management, developers can focus more effectively on product development and sustainable business growth.
