Guild Esports Partners With eNDX

London-based esports organization Guild Esports has entered into a commercial partnership with the UK-based fantasy trading platform eNDX. The agreement integrates Guild’s Counter-Strike 2 rosters—specifically the Guild Eagles and the organization’s all-female team—into the eNDX platform, allowing users to trade virtual shares of the players. While the specific financial terms remain undisclosed, the deal is estimated to be in the six-figure range, contingent upon projected user acquisition and trading volume.

Under the arrangement, Guild will receive a percentage of the revenue generated from the trading activity involving its players. This partnership aligns with Guild’s recent strategic focus on the Counter-Strike 2 competitive circuit, including preparations for the 2024 Esports World Cup in Riyadh. The platform itself functions as a fantasy trading game where users buy and sell virtual shares of esports athletes, though these shares do not confer actual ownership or control over the players.

The scope of the partnership is subject to regional regulatory limitations. The eNDX platform is restricted in several major markets, including the United States and China, as well as countries under international sanctions. This deal highlights the ongoing trend of esports organizations seeking diversified revenue streams through digital engagement platforms and fantasy-style gaming integrations. By leveraging its professional rosters, Guild aims to capitalize on the growing interest in player-centric trading markets within the competitive gaming ecosystem.