Ghost Gaming Partners With Beverage Brand Sly

Arizona-based beverage brand Sly has entered into a strategic partnership with the Atlanta-based esports organization Ghost Gaming. Announced in May 2024, the collaboration designates Sly as the official "Circadian beverage" of the organization. While the financial terms and the specific duration of the agreement remain undisclosed, the partnership integrates the beverage brand into the organization’s competitive and community-focused ecosystem.

Under the terms of the agreement, Sly will receive prominent visibility across Ghost Gaming’s social media channels and live streaming platforms, including branding on player jerseys. The partnership also encompasses a series of collaborative activations, such as product tastings at live events, support for community initiatives, and the provision of exclusive discount codes for the organization's fan base.

The partnership centers on the promotion of Sly’s "Circadian" product line, which includes Boost, Chill, and Dream varieties. These beverages are marketed as natural aids designed to support the body’s sleep-wake cycle, utilizing ingredients recognized by the National Institutes of Health. By aligning with Ghost Gaming—which maintains a competitive presence in titles such as Fortnite, Rocket League, Call of Duty, and Valorant—Sly aims to position its health-focused products within the high-performance environment of professional esports.