Get into HTML5 and WebGL now to solve distribution… (2014)

Key insights

6 takeaways

01
Industry conferences are essential for aligning tool development with creator needs by facilitating feedback loops between independent developers, large studios, and tech platforms.
02
HTML5 and WebGL provide a strategic alternative to mobile app stores, allowing developers to bypass market saturation and reach users directly through browsers.
03
Industry-wide adoption of web standards is currently limited by developer skepticism regarding the maturity and reliability of these technologies.
04
Technology providers are prioritizing the demonstration of web-based gaming's strategic advantages to convert hesitant studios and shift the industry toward an open distribution ecosystem.
05
Browser-based gaming functions as a viral distribution funnel, enabling the rapid sharing of game demos or levels to drive interest in full-title downloads.
06
Effective content distribution is increasingly identified as the primary determinant for success in the current mobile and broader gaming landscape.

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Transcript

connects to achieve and what are your aims for the conference well i'm at the pocket gamer connects conference in order to be developers as well as publishers because when it comes to us who are actually making the technology for game developers to create games on i really value you know the kind of feedback that i can get on what current projects are working on what are they thinking for their future and how can we actually achieve a product that sort of fills the needs of the game developers so that we find the right direction to move towards and how important do you think conferences are for your business like this um conferences like these are extremely important for our business because this is what brings together all types of developers uh whether you're an

indie indie game developer bigger studio publishers or even uh you know like technical platforms for us otherwise it's really difficult to just you know find a common ground to start discussing and start finding out what are the next projects that we should be looking at for the future what challenges do you face growing your business in the current climate the challenges we face growing a business and current climate are people i mean especially at college studios being really skeptical towards html5 and webgl just because they would be basing their whole business on sort of web standards that aren't really there yet according to a lot of people so it's just you know taking that path that no one else is taking is you know it's a big challenge and we have to promote that and get people converted and get onto that path that's basically what i work with pretty much and what are your targets for 2014 and

what mobile trends do you see dominating during the following year the targets for 2014 is basically i mean i think distribution is a big big issue because uh when it comes to especially mobile games you have the app stores uh for you know ios or android and they're extremely saturated so people particularly people who are actually launching their first game they have no idea on how to get their name or the game out there for people to start playing and if you're doing if you're doing just a level or a demo on web you can just spread it really really quickly it can make your game go viral and get people interested in downloading your full game so distribution is i think that's a key question for the coming year you

Summary

HTML5 and WebGL represent a critical evolution for the gaming industry, offering a viable solution to the persistent challenge of game distribution. By leveraging web-based standards, developers can bypass the highly saturated mobile app stores that currently dominate the market. This approach allows for the rapid, viral dissemination of game demos or levels directly through browsers, which serves as a powerful funnel to drive user interest and subsequent downloads of full titles.

Despite the potential for increased reach, widespread adoption remains hindered by industry skepticism. Many studios are hesitant to build their business models on web standards they perceive as immature or insufficiently established. Consequently, a primary objective for technology providers is to convert these developers by demonstrating the reliability and strategic advantages of browser-based gaming. Overcoming this resistance is essential for shifting the industry toward a more open and accessible distribution ecosystem.

Industry conferences serve as a vital nexus for this transition, facilitating necessary dialogue between independent developers, large studios, and technology platforms. These gatherings provide the feedback loops required to refine tools and align product development with the practical needs of creators. By fostering these connections, stakeholders can better navigate the current climate, where the ability to effectively distribute content is increasingly viewed as the defining factor for success in the mobile and broader gaming landscape.