💰 Geometry Dash Has 97% Profit Margins: The $30M/Year One-Man show

$27.4 million which does 30 mil a year
and he's one he's one employee in basically he has five employees. I don't really know what they do but I guess they upkeep this and
they need to upkeep this for sure.
Yeah. And basically he invested majority of the money. So the net profit was only 14.4 four, but the Ebida had a 96% profit margin. It's
not even funny.
It's 4 a.m. and we're rolling the dice [music] with those coins. [music] We're the two and a half gamers, the midnight crew talking UADs and game design too. M feeling shak bringing the insight. We're rocking those vibes till the early daylight. But hey, you a master [music] eyes on the prize. Tracking data through the cyerspace skies. Felix stacks colors like a wizard in disguise. Japanese crafts lift us to

the high. Two and a half gamers talking smack. Slow hockey stick got your back. Ads are beautiful. They light the way. [music] Click it fast. Don't delay. Uh-huh. Uh-huh. Ah. [music] Aha. Uh-huh.
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here like miss my Mr. Agent researcher did his work obviously. Hello everybody. Welcome to another fantastic episode of Two and Enough Gamers so you can stay two and a half steps ahead of the gaming industry. And my name is Mate Lancharic. I'm Felix Brock.
And I'm Yubra.
And we are your hosts. And we record after a long time, you know, actually.
Yeah. It's been a long time now cuz you guys went to Vegas and then you went to

Vegas.
Vegas and Vietnam. Vegas.
Everyone. Vegas.
Yeah. Next year. Next year, they were going to dedicate an MAU episode. So, we're not going to talk about
the episode we're doing now. Dare I say it that this gaming company and particularly this individual who founded this company is probably one of the most successful game makers or profitable game makers in the history of mobile gaming.
Yeah, I was like what company are you talking about?
Another episode coming again.
Yeah, I love this episode. There's so much because it's just
why you're pushing it so much because this Robert Topala is a Swedish guy.
Yep. Yep. What the is happening in Swedish? Swinland. Sweden. Swinland.
Swinland. It's basically Swinland. Sweden. What's happening in Sweden? Okay, that's really interesting.
The game, if you don't get what we're talking about, is Geometry Dash Lights.
Geometry Dash.
One of these games that was been around

on the app store forever and just turns out organic downloads and just has so many ad impressions.
Released 2013.
Yeah. Like early days of the App Store. And I guess like if you if you don't know or haven't listened to much of the podcast, there was a whole group of apps or games that came out then, right? And what essentially happens is that Google and Apple, if you have a lot of organic downloads to begin with, they keep featuring your games. You get a lot more organics and all you have to do is just not screw up on the ANRS and you'll keep getting the organics. So I guess that the company that took most advantage of this was Deca Games cuz they realized that there's a lot of games they just get organic downloads. So, I'm just going to buy them all up and fix them up and earn more money.
Yeah, sure.
But I guess this game is
how it works.
Yeah. Like this game, how many like do you want to do the numbers first, Jakob, or you just want to show the game? But the numbers here are staggering and it just keeps growing. Like the DAU has hit alltime high.
Also, the game launched as a premium game with 199

and it's still if you search it in the store.
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh, and need funding, here's the deal. With PVX [music] Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 hours. [music] Don't you wait. take control of your UA budget without giving away of uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't [music] wait. Go to pvxpartners.com.
Yep. It pops up the premium one and then you have this geometry- light y
which is the free
is the free version which also has

upsell on the premium ones
obviously.
Obviously. So, we're doing something like 700 plus uh 700 million downloads lifetime since like what
is ridiculous
much. Before we get to the game, I just want to highlight like the game is quite simple, which is great for Admon, but it's just ridiculous. It's like mindboggling numbers. active users are uh all time
by the way last year October it was half of that so something is happening there because you see here there's this period between 2016 till basically till like start of corona and then like it explodes into some kind of seasonal spike that happens always in November or somewhere this is on November I don't know what's happening here, but I'm guessing it's uh something with the either the sandbox editor or these other

updates that I saw that they were doing. So, maybe that. But yeah, it's alltime high. And let's do the country filter to kind of finish the
It's nice. It's pretty nice. I'm not going to lie.
It's nice. Oh, really? Lots of US
US one. But if you look at if you go last 30 days, it's like 1.3 million DAO in the US right now.
It's just huge.
1.7 1.8.
Wow.
Yeah. Yeah. Yeah.
Even these are like, you know, this is not just like some random things like France is pretty big and tier one countries. Okay. This is very good.
Okay. Um
Okay. Yeah. Not bad. By the way, yeah, by the way, like also also before Matier says it, there's one UA creative on this game. So there's no one creative.
All the horrible.
Yeah. Why would you do this? Like I mean

there's like an army of streamers, YouTubers, and Tik Tokers. It's like literally I just pulled like top 10 and it's everything every video is
exactly the same or Level Devil.
58 million views. Okay. Um, let's check the game.
Yeah, cuz uh it's going to be a deep dive here cuz it's very complex. A lot of vectors, a lot of systems.
Yeah, I mean, this is going to be like the shortest episode ever pretty much.
So, let's get to the core. Like to, [laughter] as I like to tell, the score, this score is basically called trying to open a door with your face. That's that's basically the core. And then there's interstatials. interious
and a lot of them because the problem is that the game is extremely fastpaced and extremely difficult right from the get- go. So I'm not telling you something that's like oh because I don't know it is hard. So you go there and you jump

and it's it's kind of a rhythm based as usual. And you go and Yeah. And you see this
I don't know. I don't know. Slovakians are not really famous for rhythm.
Rhythm. Yeah.
I've never beaten a level. Have you beaten a level?
I was like I was the same, man. I I ended up with like 15%.
Wow. It's really hard.
Okay.
Are you even trying?
No, you muted yourself.
Were you even trying?
You muted yourself, Jacob.
Jacob, you're muted. We want to We want to You muted yourself. How are we going to
Yeah, I know. Sorry. I don't didn't want to hear my pain.
Yeah. So you basically try and like go and you need to jump perfectly and it gets harder and harder and harder and

harder.
And the music is quite good as well. So you
music is really good.
Let me show you some actual gameplay.
No no no.
Uh this is the game play how how it actually looks like if like let's say
Yeah man. This is this is exactly the one of the videos with 58 million views.
Exactly.
Wow. And he he even mentioned in the the show notes like I beat this level after three hours of constant trying.
It's extremely hard. You see that
dude. It's like if ADHD was a video game, this is it.
Yes. So it's like Flappy Bird on steroids basically.
Yeah, pretty much. Yeah.
Yeah.
Flappy Birds on LSD. If like
Yeah. Yeah. That's great. It doesn't need like the levels doesn't need to have this kind of LSD vibe. It's just like difficult. They're just difficult. Like
what do you mean doesn't have? Of course they do.
Of course it does. You don't have 700.

He's like in half of it just now.
Yeah. Yeah. Exactly. I mean it's like it's insane.
And by the way, it's like 100% complete all coins. It's not only like he
Yeah. Just do it.
He also completed on 100%.
So if you hit it once there's no li Yes. You hit it once. That's it.
He said he said 90.
It's like jeez.
Oh my god.
I can't imagine the level of focus here.
I mean, yeah. One wrong click and you're And I would This is This is the game. And I know why I can't play this because every time I I make a mistake, my phone dies because I throw it against the wall. My
phone dies. You mean you kill him?
Yeah. Yeah. Yeah. This is exactly the game that triggers me all the time.
Yeah. Okay, enough of this. 54 million views 10 years ago. Thank you.
So,
I can't do this here. I can't.
Let's get back to some feature set at

least like what was there? So, as you see here, like this is the game where you play and you die and there's shitload of interstitials.
So, let's go to the menu. This keeps happening. [laughter] That was that was you in the previous level.
I see like all Teu ads. All of them. Like like seven different ones.
Very nice. Welcome to the Yeah. Interestim. [laughter] Welcome to hell. Yeah. This is how hell looks like.
John hope. [laughter] Sure.
We can hope only.
When it's never ending, man. Oh my god. [laughter] There's
so much time waits. Just download the
it won't made their own DSP, right? Like it's crazy.
So,
who didn't?
Anyway, main menu. So, what's there? There's a shortcut to Newgrounds games.
Blast from the past.
Yes, blast from the past. Then all the

socials, leaderboards, and whatnot. Achievements settings. Looks like a flash game 10 years old. Stats. Again, that doesn't matter. There's like these different skins that you can unlock and like whatever be like different block and so on. So yeah, that's there. This is more important. You have these modes actually. So there are actual quests
like yeah some actual progression with dailies with weeklies by those are basically levels like all of them is like go and play a level and gives you like bonus which I yeah demon is the the highest difficulty that's why it's called demon so that's there for instance all these like gauntlets or whatever
by the way worst rewarded ad placements ever is like so hidden usual some like other things because for

instance even here if I go to the main thing you see how kind of different levels and modes you have there and I think these are just the levels and then for instance at the end of it there was this kind of tower mechanic that I found here the tower so we go to tower it's actual tower really no and then we go to it and then there's doors and in those doors you actually have a level that doesn't like fly like crazy. You can actually move to left and right, but in the end you'll die anyway.
Where you jump?
Need to jump.
Yeah. Uh, how do I jump?
Space.
No, you need to click here,
which means I'm not doing it to my emulator. Anyway,
so there are levels which are these like let's say more more rog light like little bit different modes and I want to avoid another demo at please. I don't think so. Hey,
don't worry. There's a t for everyone.

So, basically what I'm saying, they added like a ton of modes on top of the main levels to kind of get some different like flavored levels, but it's basically the same gameplay. It's still like one button. Like this is like what you see there is like one of the biggest innovations that it doesn't just throw you in. You can just move left and right. That's it. So, that's there. And yeah, our girl is again pissed because she got scammed by them.
Black billionaire.
Yes.
So, do you want to hear the ad revenue for the last 30 days? So, the game monetizes, as you've seen with the beautiful Timo ads here, quite aggressively with interstitial ads, which is also their main form of monetization.
Quite aggressively, understatement of the century. which is very good.
They are they are grateful enough. Basically, they earning so much money on interstitialize that they do grace us by not having banners on during actual gameplay. But what they do is they stick

the banners on during the pause which makes really weird.
And then what obviously they do is they hide the rewarded ads really far back so no one's actually going to see them. So not drive any conversions for the rewarded ads. But it doesn't matter because you have 10 million DAO and you show at least just one interstitial to those DAO before they rage quit like Mache, you're going to be earning a lot of money and a lot of money they earn.
[laughter]
I estimated that this game earns $62,000 per day in ad revenue, but it also have AP revenue, bringing the total game total per day to 75K a day. Did anyone say web revenue? Oh, yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20

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for one person.
Basically what I did after that, right? Because as you know I am Swedish and this game is Swedish and his company is Swedish and in the socialist utopia that is Swed.
You need to you need to have the numbers.
Everyone files yet. So I do have the numbers. Wow.
Yeah. I have the real numbers taken from alabulog punct which is the governmental

file. [laughter]
Thank god for our internal sweep.
Exactly. In 2025, they filed RobTop Games AB filed that they earned a revenue of drum roll $27.4 million.
So he does 30 mil a year
and he's one he's one employee in basically he has five employees. I don't really know what they do but I guess they upkeep this and
they need to upkeep this for sure.
Yeah. And basically he invested majority of the money. So the net profit was only 14.4 but the ebida had a 96% profit margin. Not even
they said I couldn't make ads without the dev [music] team. They said I couldn't understand the tech. Guess

what? I just made a fully working gorgeous top to play while eating noodles and watching trash TV and taking [music] care of my daughter. All thanks to playable makeup. No coat, no stress, [music] no
So this is when Felix Brawlberg spent a little pretty coin for our dear listeners and then I paid to pull the year end statements going back to 2018. Oh wow.
The company deep into Very nice. This is not like like
the company on its books right now has $102 million sitting in the company. That's after tax in Sweden.
This is insane.
Which is what, like 50%. So, he's been earning like between 93% profit margin to 97% profit margin consistently since 2015.

Just money down the sky.
Sure. Sometimes the revenue sometimes the revenue went down to 7 and a half and 5.7. But basically like in the last three years in 2023 $20 million 2024 $33 million. 25 $27 million.
That's insane.
Just one guy and he doesn't spend a scent on UA. Like
exactly.
This is the best game designer and the most successful game maker. Like imagine this. You're earning so much money that you even choose not to leave Sweden because of taxes. Like it doesn't matter.
Exactly. Yeah. Exactly. That doesn't happen.
Like why do I need to tax optimize? I earn 30 million a year. Like I can't spend it all.
That's true. Yeah. You can't spend this. I mean, it's it's impossible. I mean, I would I would imagine he just bought like half of Sweden.
You know, Malmo, that's I I own you now.
Yeah. I mean, he could buy he could buy three Malmos. Like, I'm from there, you

know, it's not that nice.
Okay. Well, let's finish.
I looked at I looked at I looked at
That's what I wanted to hear.
Yeah, I looked at adaptxt file. They did add all the networks quite late, but now they do have a proper setup. So, I do have a flailing suspicion that what actually happened in 2022 when they jumped from 7.5 million to 20 million in revenue dollars is that they added a proper mediation setup. Because basically, if you look at if you go to the active user base
and you look at it by year, let's just look at the gap from 2022 to 2023, like it's still the same rough DAU, right?
Yeah, it should be. Yeah, exactly right. So basically what they did there 100% is they added proper mediation because I remember checking this when I was starting and they didn't have any mediation setup.
So that like difference whenever I talk about it like that having a proper

mediation setup the difference is between $7.5 million per year
and 2.4 four, right? So, this is exactly the same devil had like
drop me in there. I could probably have 3x that money, right? So,
no word of caution, always set up proper mediation set up.
So much money.
I think it's on AppLin if I uh Yeah, I have to be honest because I see most of it there. It could also be ADM Mob. I have no idea. Right.
Wow. 96% profit margin.
And could you do anything else with it currently as you say like improvement current one?
Yeah. Uh the only thing so basically titled like this right if there was on applo and basically the thing you could probably do here is bid floors and basically optimizing bid floors on a user level or a country level and you can do that and it's like a bit of a hassle and you need to have enough user base for it but I probably think you have another 20 25% if you do that but it's just takes a lot of resources and a

lot of
they have the user base now like 10 mil
yeah but like I don't know if they want to actually spend like two months actually working on something like that or 3 months to make it better.
You mean like what they would do with their 100 mil instead?
The thing is like do you think they care much about optimizing this game? Would they want to spend that time to do I don't
but I guess they care if they jump from 7 to 21 million.
Yeah, exactly. It's not a bad point.
Yeah.
Yeah.
I mean the the only thing cuz majority of people don't do this is bid floors, right? But like you need to be big enough to make it worth your time. They definitely not big enough. You're right. They're definitely not big enough.
Yeah, that's what I wanted to wanted to finish here.
Where's the Yeah.
No, no, they're from Sweden. No Finnish.
Yeah, I know. Geometry Dash is the third biggest platformer by downloads last 30 days constantly and I think we went through nearly all of it. Subway, Super Bear Adventure,

Temple Run, I think we didn't
Yeah, we didn't do
we need to fix it at some point. And if we go by DAU on this beautiful chart, I think they should be second one. Yes, they're half the size of Subway Surfers,
which is a company, by the way, not one person. This is a one person,
but it's one person with four employees or five employees. It changes a little bit, but you can see it's
not that much.
Check just check the growth, by the way. It's like still growing.
Yeah, but like Jacob, let's let me ask the question here. Like let's say you're hearing this and you're like, "Oh, I'm going to make a geometry dash game." Why would you not be able to hit these numbers
only 15 years late?
They're only 15 years late pretty much. You just want to because like it's just so ingrained in the current even not I would say algorithms, I would say community because it's just has like so big of a momentum now. And keep in mind that these guys also has a level editor. Like if you go on those YouTube videos,

there's like a lot of level editors. people did like I don't know how many millions of levels or whatever they keep bragging about or what not like they turn it into like complete sandbox kind of a run of its own platform. It's not just it's some kind of random game. Like if you compare it for instance to Level Devil, Level Devil is like an infancy stage compared to big but it's like like this is so robust. Like it's extremely robust. Like this thing that I showed you here is like okay not this tower but the thing that they have here like this is no joke
like map packs create vers what they were like they have lots of stuff added on top of the game like uh it's
again not something that yeah bring me keys
bring me five keys
that's the demon difficulty if I understand correctly what whatever was I guess you don't like the I guess you don't don't like the rules it means we can pay by gems Why not?
Yep.
Anyway,
which you will never do.
It's very robust. So, I think from all

the oneman wonders we did, I think this one, as you said, went the first this is the most successful one solo.
Sorry.
Also, isn't this the oldest one?
Yeah, I think so.
I think Granny Granny
Hill Climb Hill Climb Hill Climb Racing maybe is older if you put it up there.
Hill comparable company. Yeah, Granny is better, but Granny had I think the previous successes
which is also from Stockholm, which is super interesting, right? Like Granny and this game like it's dark, it's cold, and I guess they liked making games so they were like, you know,
didn't from Sweden maybe you would be making millions.
Yeah, but then I wouldn't have my friends.
That's true. That's true. Who needs friends if you have 30 million?
Yeah, you buy them. You just buy new.
I was I was going to call Mata. I was like, "Hey, I want to acquire you."
Exactly. I mean, you know, do you want

to be my friend? No. But I will buy you. That's it.
You will?
Yes. Exactly.
Okay. Uh, do we want to talk anything UA?
No, I want M to talk about the UA. I wanted him to see I want to see what they have actually done. Like how do they actually like
Yeah. Let me just like say mist thing with like this one creative and that's it.
You don't even need if you don't even need to go here. What's the point?
It's like that doesn't matter.
There must be something right.
Yeah. And the something is called YouTube and Tik Tok.
Same as same as one man wonders like giant online presence on the socials.
See this 58 million views 7 years ago. Yeah. Need to switch the screen.
Yeah, that's that's what I that's what I tell you.
Yeah, there we go.
So, the thing is the game I mean you have pretty much

another 50 million video
top 10 by view count. So, we have Guitar Hero Styles which you showed which was 58 millions. Then is this one which is also 50 something. There is Kal Guy Nike socks and whatnot. Like there's literally like army of these videos and the not the problem but the thing is like this is pretty streamable content and if it's just a goal mine because you know the failure is really entertaining and success after thousands of attempts is also dramatic right so all the custom levels al they gave creators it kind of created infinite kind of loop of fresh material channels are built kind of around the geometry. It's like literally you can
there is by the way very
so many
lively like this kind of platformer rhythm based community. You need to also take that into account like it's very

very niche but very very hardcore community of people that play these like rhythm based games.
Yeah,
it takes so much skill.
It Yeah, it's it's true. And also it's like you know all the channels built around Geometry Dash they pretty much racked up billions of views over like the years because
this one is what like 7 years old and it's like 58 million views
even now I'm just like slotting Twitch there's like 3K viewers live watching Geometry Dash right now on Twitch. Yes, just on Twitch.
So basically it's just because it's hard and aesthetically really pleasing.
Yeah. Yeah. Also look even this if you go here I mean this is some random random guy but even if we go to PewDiePie's channel there is Geometry Dash and this was
Yeah 11 years ago.
Yeah. And but this is fake pie right. So

this is this is just what I what I found but still it's
at the same level I played. Yeah, pretty much. There's kind of two. Let me check the official trailer which is right here. The the guy that I just like the biggest Twitch channel, 1.4,000 people, 1.4K thousand people just watching the guy is like literally the guy playing and then the camera looking at his hand so he doesn't cheat so they see that he's actually into tap. So 12 years ago, Geometry Dash trailer, 183 million views since then. Well, I guess it works. 13 million views. So, and this is the official channel, guys. This is the official channel
set up by roptop games, guys.
19 19 million subscribers. Last 30 days, 1.7 million views. Only

this channel. And this is only this channel.
Only the official one.
Yeah, the official.
So guys, I I I got it. Look at this. My assumption was 100% correct. Adaps TXT on RobTop games on the way back machine. Pretty much it started existing in 2022 and started being updated.
Yeah. So 2020 like these ones. This is before. So this must be when it's really short. So let's take a look. It's going to take a while to load. Yeah, there's none there or no.
And then basically this is from 2020. Small one and then from 2020. So yeah, like it's exactly what they did.
Yeah.
Yeah. Checks out.
Yeah. Wow. Imagine that money. Like it's like 3x,
you know, like
that's what proper ad setup does to you. Yeah, wait a second. Main hashtag went like this hashtag. One sec.

I'm going to share and you just bricks pretty much. If this loads as it should. So the hashtag uh geometry dash. It's more than 2.5 million posts. When I was checking this was like 1 million posts is Tik Tok. So, it's pretty much 14.7 billion views we when it was only 1 million posts. So, I'm pretty sure like this is double.
Can you make that a bit bigger? I can't see.
I mean, it's nothing really to it. Just like different videos. This is the pretty much like the
interesting number which is
the window. I meant the window.
The window always mean always. You know, I can do this in post-production, but I know it's really small for you old old lads.
Thank you, Granny.
Thank you, Granny. I mean, I'm fine. I'm pretty much fine. So,
we don't talk about Granny M. I get

scared of that game.
Yeah. Yeah. Please don't do it. Just I I really want to go to sleep, [laughter]
guys. You know, it's it's too it's pretty late. I want to go to sleep. Well, again, if you have a game which is streamable like this one with all these like fail fail fail and then success kind of formula, you got 2.5 million posts which you kind of
but you need to be 10 years old game.
Yeah, I mean with Tik Tok you don't really need to be 10 years old game. You saw what happened with the level de level de level and all these like new kind of like sky tik tokable games but this is yeah like this
but this is this is not
the business case here like there's
no no of course no no no this is not no at all
this train is gone goodbye
yeah yeah yeah exactly
yeah don't try to copy this game like don't do it like we talking just about the success not about what to do with this
yeah yeah yeah
it's not yeah even wait a second
I yeah this is like we often talk about the profit margins. We try to estimate

it, but now we actually know it, right? Like
that's great.
It's just nuts. Like
at least I can finally estimate the spent zero.
Absolute zero.
Yeah.
Anyway, I think we talked this to the
We can we can stop here.
It's pretty much great success.
Right. Right place, right time, right skills. Perfect. Well done. Well done, guys. And also, thank you very much for listening this episode. If you have any comments or if you have any any game that we missed and you want us to talk about, please share it in the comments. Don't send your bots. We know who they are. We know who they are. So, we don't like bots in the comment section.
Yeah, exactly. I will send mine. I will send mine. So,
and Slovakia is known for its bots.
Yeah. Yeah. Yeah. Aggressive bots in the in the comment section. Anyway, so thank you very much guys for listening. Please join join the Slack channel and then

yeah, subscribe and see you later. See you. Bye-bye.