Genre and Great Games Report

Key insights

5 takeaways

01
The 'Genre and Great Games Report' is a collaborative industry analysis produced by GameRefinery, Facebook Gaming, and Facebook IQ.
02
The research is based on a comprehensive survey of over 13,000 mobile gamers.
03
The report provides a cross-genre analysis of mobile gaming, covering market segments ranging from hyper-casual to midcore titles.
04
The study combines GameRefinery’s proprietary game data and feature analysis with Facebook’s consumer insights to identify player motivations and preferences.
05
The content serves as a strategic resource for developers, marketers, and industry professionals to understand which specific game features drive success in the current mobile landscape.

Summary

The Genre and Great Games Report serves as a comprehensive analysis of the mobile gaming landscape, designed to provide developers, marketers, and industry experts with actionable insights into player preferences and the feature sets defining successful titles. By synthesizing proprietary market intelligence with extensive consumer research, the analysis aims to bridge the gap between player motivations and the technical implementation of game mechanics across the entire mobile spectrum, ranging from hyper-casual to midcore genres.

The findings are derived from a robust methodology that combines GameRefinery’s analytical expertise with a large-scale survey of over 13,000 mobile players. This data-driven approach allows for a granular examination of what drives engagement and retention in the current market. By mapping specific game features against player desires, the research identifies the structural elements that distinguish top-performing games from their competitors, offering a clear view of the industry's evolving standards.

Covering the global mobile gaming industry as of August 2020, the report highlights the critical importance of aligning game design with specific audience motivations. It emphasizes that success in the mobile sector requires a nuanced understanding of how different genres utilize monetization, retention, and design features to satisfy player needs. Ultimately, the analysis provides a strategic framework for stakeholders to optimize their products by leveraging data-backed trends, ensuring that development and marketing efforts are effectively targeted toward the specific expectations of the modern mobile gaming audience.