GameSquare Experiences to Produce 100 Thieves Summer Block Party

GameSquare, a publicly traded esports and gaming company, has announced that its subsidiary, GameSquare Experiences (GSX), will design and produce the 2025 100 Thieves Summer Block Party. The event is scheduled for July 26, 2025, at the 100 Thieves headquarters in Los Angeles. While the financial terms of the agreement remain undisclosed, the partnership highlights a continued collaboration between major entities within the competitive gaming sector.

The Summer Block Party serves as a fan-centric event focused on celebrating gaming culture, community engagement, and the 100 Thieves lifestyle brand. Programming for the event includes interactive brand activations, appearances by prominent content creators, and a watch party for the 100 Thieves Call of Duty team as they compete in the 2025 Esports World Cup. Corporate support for the event is anchored by Lexus, which serves as the presenting partner, with additional sponsorship provided by AT&T, Razer, and Oakley.

This production contract represents another milestone for GameSquare Experiences, which has previously managed activations for organizations such as Epic Games, Paramount Games, and GGTech Esports. The company has indicated that this project is part of a broader strategy to execute additional large-scale events throughout 2025 and beyond. Notably, the partnership occurs despite the competitive landscape of the Call of Duty League, where GameSquare’s subsidiary, FaZe Clan, operates the Atlanta FaZe team, a direct rival to the 100 Thieves organization.