🚨📢 BREAKING NEWS: JamCity in trouble, Unity Vector fun & Playable Ads = $124B Market?!

California Attorney General announced 1.4 million settlement with mobile game publisher James City over alleged violations of California consumer privacy act. The state said James City failed to provide consumers with a way of way to opt out of data sale or sharing across its 20 21 mobile games and share data from from teenagers without the required optin consent. O yo yo
2 and a half gamers exclusive breaking news literally breaking. Hello everyone. This is Mat Lancherich and you are listening to breaking news. Well, I'm not calling this segment or whatever Yakob came up with a news navigator because this is all about games and news and no So let's stay with that breaking news. I will start with some standout releases and updates around the globe. Dive into some

wild world of mobile gaming at tech stuff and grab your energy drink. This might get a little bit spicy. So do you like to kick things off with our top gaming stories of this week? These aren't just game launches. They're moments when developers whisper, "Please download me into the void." and void because but nobody is downloading them. But also showcase how studios are engaging players and building communities. There is bleach soul resonance lounge worldwide. Aliakub would love this. So Crunchyroll and A+ Japan released Bleach Soul Resonance on November 1st. So I'm talking about last week's news. This free-to-play RPG invites players to become substitute soul reapers. Woohoo! How fun. and features a faithful retelling of manga story with 17 playable characters and 3D action combat. Millions of people already pre-registered so because apparently they have plenty of time to fight on the bus. Anyway, Yaku will

absolutely love this and we are going to go through from Bleach to real farm craft expands to Taiwan. There's Neoame puzzle farming hybrid wheel farm craft which just launched in Taiwan after surpassing 10 million downloads in South Korea. This game blends matchf free puzzles with a realworld marketplace. I'm asking who gives about games like this? Actually pulled some numbers from Sensor Tower. Thank you very much Sensor Tower for sponsoring this episode. It's almost dead. So, nothing really happening there, but it's making like what 70k revenues per month anyway. So, it's not that really interesting. But players craft items and can buy actual product products and produce supporting over 100 small farms. It's kind of nice. It's like Farmhe made the whole foods since I'm in US. if you're in Europe, Met

Bila, Little or whoever you can think about and just decided to go legit. These new releases is fully localized in traditional Chinese. There's a game which is called Villains Robot Battle Royale, which officially launched worldwide on November 26. Matches last 4 minutes, which is perfect for play players who think 5-minute games are a commitment. This title blends mobile and battle royale mechanics and add a super villain trading system. One click level ups and new raid. Finally, something is happening on drum rolls, please. It's actually still blockchain. So, these games are still live and kicking again. I don't think anyone cares. I thought this already. Anyway, so Resident Evil Survival Unit hits a million downloads. Capcom strategy spin of Resident Evil Survival. Unity debuted on November 18 and hit more than million downloads in just 2 days. It holds 4.7 star rating on the App Store and 4.6 on Google Play and

players can redeem a lounge code 1 mil survivors for rewards. In other words, zombies are more popular than some network sitcoms. Who would have guests? Well, you know who you because you're listening to to our podcast for some time and everybody loves zombies for lower CPIs. But anyway, I also looked into this this game and this one is definitely not dead on arrival. Is actually bringing K per day revenues and on 1.5 million downloads, it already made 1.4 million revenue. So, we might actually talk about this game on the podcast if this stays true. Then we have Millie Mages expands to Mo expands the Molang universe. If you didn't know, there's a French studio which is called Millie Mage celebrated 1 million views of its Molang YouTuber season 3 and launched the Molang Match and Munch on iOS and Android. Another amazing global launch. This match free title features hundreds of storydriven levels where

players match ingredients to recreate recipes. Cooking with rabbits has never been so wholesome or calorief free, but the game makes whooping hundred dollars per day. Thank you very much. Next, the seven deadly sins cross celebrates 6.5 years. 6 and a half. There's always a half. Ned Marvel released it 6 and 1/2 apocalypse fest update for Seven Deadly Sins Grand Cross. Introducing Prophecy King Tristan, the first hero to build both light and darkness. Apparently, half year anniverses are now a thing because why wait for a full year to party? Ha, there you go. That's why we are two and two and a half gamers. Zombies run comes home. There's author Naomi Alderman, which she reacquired the rights for the fitness app Zombies Run. This app with over 10 million downloads uses narrative missions to motivate runners whether

whether they are doing a couch to 5k or just chasing their dog. Alderman said she was thrilled to continue telling new stories and we are also thrilled this game had a huge success. Well, not hu well success in 2020. Since then it was on a big decline. Nevertheless, here we are. Zombies run and you can run as well. and get motivated by narrative visions. There's a pay Paysafe adds Brazilian payment options for Boosteroid. So, payment platform Payafe expanded its partnership with cloud gaming provider Boosteroid to Brazil. Gamers can now subscribe using Pix QR codes or BTO Bakaria. Coming Brazil's obsession with instant payments, Beroids may not roll out the tunnel, but at least paying just got easier. We have our favorite game favorite in quotes. Nothing against the DC Dark Legions obviously, but they launched the Thanksgiving event, rolled out this season of harvest event for Dark Legion,

Swamp Thing, Poison Ivy, Artimis headline mini games like Field of Blessing and Harvest Light. Players collect pumpkins and botonical formulas for in-game rewards with over 200 heroes and villains to upgrade. Not bad. You might spend more time farming digital pumpkins than prepping real Thanksgiving dinner. Happy Thanksgiving by the way, which was yesterday. And this is another one for our beloved Yakob Marble solo leveling. A rise launched a winter begins update. It introduces SSR character, a lot of worker rise level cap to 130 and adds new story chapters, hard moderate, fresh costumes. Basically, it's time to grind or left or be left in the snow. The game remains available on all the platforms because net mar net marble wants everyone to suffer equally. And here we go into ad techch and inter industry trends beyond launches. There's still everything that's like happening on our UA drama

core policy so price whatever. Unity introduced a new tool to help developers grow games and optimize ads. Unite 2025. Unity unveiled a suit of innovations designed to improve development, deployment, and whatever else. Unity Vector that everybody's talking about but nobody sees it working in real life was revealed again. O an AIdriven platform that helps developers identify deeply engaged players and deliver more effective ads which nobody still to this date seen in real life. So hopefully this is the time to be alive for the unity vector and hopefully we can see. So they brought developer data framework which gives developers more actionable insights platform toolkit most importantly enhancements to IIP management and unity AI gateway which is coming in 2026 for connecting third party AI agents. Everybody is doing AI agents. Unity said these tools are aimed at empowering developers to develop,

deploy and grow games on every major platform from inside one trusted environment. Yeah, sure. Anyway, Unity is positioning its art tech to compete with leaders like Appli and Meta. Good luck, Unity. We need you in this fight. California forces Gem City to change its data privacy practices. On 1st of November, California Attorney General announced 1.4 million settlement with mobile game publisher James City over alleged violations of California Consumer Privacy Act. So the state said Jam City failed to provide consumers with a way of way to opt out of data sale or sharing across its 20 21 mobile games and share data from from teenagers without the required optin consent. Oo yo. So in addition to paying the fine, Gem City must add enough opt out mechanism to stop selling or sharing personal information of users age 13 to 15 without affirmative consent. So no, no, no. This is a big problem. Anyway,

so we are at the last news. Playable ads emerge as the new frontier from brand engagement. So the attention econom is moving from passive display ads to immersive playable media. No Sherlock. We're talking about this for some time. There is article that noted the global in-game advertising revenue is forecast to reach 1 124.5 billion in 2025. They highlighted how brands are reallocating budgets from newsfeed ads to environment where players voluntarily engage such as mobile games and social play platforms. Also loving thank you very much for bringing app and gamers into the whole market for e-commerce. Now even e-commerce clients are reaching out to playable maker for pushing playables into the upload. So thank you very much. This is a wrap for this weekend from Blockbuster game launches and my major content updates to evolving ad tech

strategies and privacy enforcement. Thank you very much for listening. We will be back next Friday with more insights from the world of mobile gaming. Thank you very much for listening and don't forget review, join the select channel and see you next time. Thank you very much. Bye-bye.