Esports Charts Parent ESM.one Rebrands to AWERTI

Key insights

5 takeaways

01
Ukraine-based data firm ESM.one has rebranded to AWERTI to reflect its expansion beyond competitive gaming and esports analytics.
02
The company’s portfolio includes Esports Charts, Streams Charts, DoHuya, the influencer marketing agency MIRAI, and Chess Watch.
03
AWERTI now provides broader viewership analytics services for brands and organizations covering diverse sectors, including traditional sports and politics.
04
CEO and co-founder Artyom Odintsov stated that the rebrand signifies the company's evolution into a data-driven product firm focused on the entire live-streaming ecosystem.
05
The company originally gained industry prominence by establishing Esports Charts as a global standard for tracking previously unavailable competitive gaming viewership data.

Summary

The Ukraine-based data analytics firm formerly known as ESM.one has officially rebranded to AWERTI. This strategic shift marks the company’s transition from a specialized provider of competitive gaming and esports viewership data to a broader, data-driven product company focused on the global live-streaming ecosystem.

The rebranding reflects an expansion of the company’s operational scope, which now encompasses diverse sectors including general entertainment, sports, and politics. While the organization remains the parent company of established platforms such as Esports Charts and Streams Charts, the new identity is intended to represent its comprehensive capabilities in tracking and analyzing live-streamed content across various industries.

AWERTI’s current business portfolio includes several specialized services: Esports Charts for competitive gaming, Streams Charts for creator-focused entertainment, DoHuya for Chinese streaming platform data, Chess Watch for tournament tracking, and MIRAI, an influencer marketing agency. Additionally, the firm provides custom analytics services for brands and sports organizations to monitor performance and viewership metrics. According to CEO and co-founder Artyom Odintsov, the change signifies the company's evolution into a standard-setting entity for live-streaming analytics, moving beyond its original niche to address the data needs of a wider global market.