Bushiroad aims for overseas markets to account for over 50% of its total Trading Card Game (TCG) sales by the fiscal year ending June 2027, up from 24.2% in fiscal year 2019.
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The company is launching the Palworld OFFICIAL CARD GAME in July 2026 with simultaneous releases in Japanese, English, and Simplified Chinese, projecting over 3.5 million units shipped for the first booster pack.
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Bushiroad is expanding its global footprint to seven subsidiaries by opening new offices in Malaysia and China to optimize regional distribution and reduce logistics costs.
04
The Shanghai-based subsidiary will transition to a local manufacturing and distribution model to improve lead times and operational efficiency within the Chinese market.
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To support the Palworld launch, the company conducted international marketing campaigns including tutorial workshops and pre-release events across 18 countries, reaching approximately 15,000 participants.
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The international expansion is a core pillar of the Medium-Term Vision 2030, designed to transform new intellectual properties into sustainable, long-term TCG brands.
Insights
01
Bushiroad aims for overseas markets to account for over 50% of its total Trading Card Game (TCG) sales by the fiscal year ending June 2027, up from 24.2% in fiscal year 2019.
02
The company is launching the Palworld OFFICIAL CARD GAME in July 2026 with simultaneous releases in Japanese, English, and Simplified Chinese, projecting over 3.5 million units shipped for the first booster pack.
03
Bushiroad is expanding its global footprint to seven subsidiaries by opening new offices in Malaysia and China to optimize regional distribution and reduce logistics costs.
04
The Shanghai-based subsidiary will transition to a local manufacturing and distribution model to improve lead times and operational efficiency within the Chinese market.
05
To support the Palworld launch, the company conducted international marketing campaigns including tutorial workshops and pre-release events across 18 countries, reaching approximately 15,000 participants.
06
The international expansion is a core pillar of the Medium-Term Vision 2030, designed to transform new intellectual properties into sustainable, long-term TCG brands.