Updated Mar 21, 2026 by Bandai Namco
Financial · September 1, 2015
Published by Bandai Namco
The 2015 annual report presents Bandai Namco’s strategic blueprint to become the world’s leading innovator in entertainment, anchored by an IP‑centric growth model and a three‑year “NEXT STAGE” mid‑term plan. The narrative links the company’s 2005 integration anniversary to a renewed “IP‑axis” strategy that drives product development, cross‑SBU collaboration, and geographic expansion, especially across Asia. Financial results for fiscal 2015 show consolidated net sales of ¥565.5 billion, up 11.4 % year‑on‑year, with operating income rising 26.1 % to ¥56.3 billion and an operating margin of 10 %. Net income surged 50 % to ¥37.6 billion, lifting ROE to 13.2 % and ROA to 14.0 %. Operating cash flow reached ¥50.1 billion, expanding cash‑and‑cash‑equivalents to ¥153.8 billion, and a record dividend of ¥62 per share was declared. The mid‑term targets aim for ¥600 billion in net sales and ¥60 billion in operating profit by FY 2018, with a ROE above 10 %. Segment goals include Toys & Hobby sales of ¥250 billion and ¥18 billion profit, Network Entertainment sales of ¥310‑¥
DREAMS, FUN AND OUR MISSION STATEMENT INSPIRATION “Dreams, Fun and Inspiration” are the Engine of Happiness. Through our entertainment products and services, BANDAI NAMCO will continue to provide “Dreams, Fun and Inspiration” to people around the world, based on our boundless creativity and enthusiasm. THE LEADING OUR VISION INNOVATOR IN GLOBAL ENTERTAINMENT As an entertainment leader across the ages, BANDAI NAMCO is constantly exploring new areas and heights in entertainment. We aim to be loved by people who have fun and will earn their trust as “the Leading Innovator in Global Entertainment.”
The BANDAI NAMCO Group develops entertainment-related products and services in a wide range of fields, including toys, network content, home video game software, arcade game machines, visual and music content, and amusement facilities. In accordance with our Mid-term Plan, which includes the vision of “NEXT STAGE—Empower, Gain Momentum, Accelerate Evolution,” we are aiming to be No. 1 with strong conviction. On that basis, we are committed to being “the Leading Innovator in Global Entertainment” and recording strong growth. CONTENTS 02 04 06 02 TODAY’S BANDAI NAMCO Group The BANDAI NAMCO Group The BANDAI NAMCO Group 10 YEARS of Progress 1 YEAR of Results—FY2015.3 06 08 10 12 16 10 BOARD OF DIRECTORS CHAIRMAN’S MESSAGE PRESIDENT’S MESSAGE MID-TERM STRATEGY 16 AND AUDIT & SUPERVISORY BY STRATEGIC BUSINESS BOARD MEMBERS UNIT (SBU) 18 SPECIAL FEATURE 18 29 37 37 The Evolving IP Axis Strategy CORPORATE GOVERNANCE FINANCIAL SECTION —Taking the IP Axis Strategy to the NEXT STAGE— 75 CORPORATE DATA 76 OVERVIEW OF MAIN GROUP COMPANIES Forward-Looking Statements The forward-looking statements in this annual report are based on the information available to management as of August 2015 and include various risks and uncertainties. Accordingly, actual results may differ materially from these projections for a variety of reasons. Major factors that could influence actual results include changes in the BANDAI NAMCO Group’s operating environment, market trends, and exchange rate fluctuations. Notes:1. All figures in this annual report are rounded to the nearest unit. 2. FY2015.3 and the year under review represent the one-year period ended March 31, 2015. 3.
e actual results include changes in the BANDAI NAMCO Group’s operating environment, market trends, and exchange rate fluctuations. Notes:1. All figures in this annual report are rounded to the nearest unit. 2. FY2015.3 and the year under review represent the one-year period ended March 31, 2015. 3. Figures in this annual report are as of August 2015.
NAMCO Group FY2015.3 Net Sales ¥565.5<sub>billion</sub> The BANDAI NAMCO Group comprises BANDAI NAMCO Holdings Inc., which is a pure holding company, three strategic business units (SBUs), Operating Income and affiliated business companies that support ¥56.3 the work of the SBUs. billion The SBUs, which encompass the operating companies in each field, formulate and implement business strategies and provide a diverse Return on Equity (ROE) range of entertainment in Japan and overseas. 13.2 % Overseas Sales Proportion 16.7 % > Group Organization R&D Investment ¥55.8 billion BANDAI NAMCO Holdings Net Income Per Share (EPS) ¥171.10 Shareholders’ Equity Ratio (%) Europe Asia, excluding Japan 68.6 % 5.6% 4.8% Americas 6.3% Reference Free Cash Flows Contributions ¥30.6 to Net Sales by billion Geographic Region Japan 83.3% Number of Employees Note: Percentage figures are calculated based on external sales. 7,221 Figures are estimates based on management accounting.
Strategic Business Units (SBUs) Note: Percentage figures are calculated based on sales before elimination of internal transactions. Toys and Hobby Core Company: BANDAI Toys Vending machine Sundries Net Sales Operating Income capsule toys ¥230.9billion ¥17.0billion Plastic models Cards Stationery Sales Ratio Operating Income Ratio Confectionery, Foods Apparel 38.6% 29.4% Network Entertainment Core Company: BANDAI NAMCO Entertainment Network content Arcade game machines Amusement facilities Net Sales Operating Income ¥296.4 billion ¥29.3 billion Home video game Prizes for amusement software machines Sales Ratio Operating Income Ratio 49.6% 50.6% GODTATED Visual and Music Production Core Company: BANDAI VISUAL Visual software Distribution of video on Net Sales Operating Income demand (VOD) content ¥43.8billion ¥10.1billion Music software Live entertainment operations Sales Ratio Operating Income Ratio 7.3% 17.4% Affiliated Business Companies (Supporting the Group) Group NAMCO BANDAI TODAY’S
The BANDAI NAMCO Group 10 YEARS of Progress 2007.3–2009.3 Mid-term Plan Net Sales and Operating Income For the Fiscal Years Ended March 31 2006 ¥459.1 2007 ¥460.5 2008 NET SALES ¥450.8 billion billion billion ¥426.4<sub> billion</sub> 2009 ¥42.2<sub> billion</sub> 2007 OPERATING INCOME ¥35.7<sub>billion</sub> 2006 ¥33.4<sub> billion</sub> 2008 ¥22.3<sub>billion</sub> 2009 2006 2007 2008 2009 Overseas Sales <sub>(sales after </sub> 85.01 102.88 113.74 106.86 elimination of internal transactions) (Billions of yen) Operating Income Margin (%) 7.9 9.2 7.3 5.2 Return on Equity (ROE) (%) 5.8 9.4 11.7 4.3 Cash Dividends per Share (Yen) 12 28 24 24 Debt/Equity Ratio (Times) 0.14 0.05 0.06 0.08 Free Cash Flows (Billions of yen) 6.6 27.3 20.5 9.9 Net Sales of Established IPs* Gundam series (Billions of yen) 51.8 54.5 50.9 42.8 KAMEN RIDER series (Billions of yen) 7.3 8.7 13.1 10.4 Power Rangers series (Billions of yen) 27.4 32.0 25.4 25.6 * IP: Characters and other intellectual property
Bandai Namco Holdings presented its FY 2015‑16 performance to underscore an IP‑centric growth model that integrates toys, network entertainment and visual‑music production across global markets. The company recorded ¥575.5 billion in net sales, a modest 1.8 % year‑on‑year increase, while operating income fell to ¥49.6 billion (‑8 %) and profit attributable to owners reached ¥34.6 billion, supported by ¥34.6 billion of free cash flow and a cash balance of ¥169 billion. Return on equity stood at 11.2 %, and total liabilities declined to ¥131 billion, lifting net assets to ¥2.82 trillion. Segment contributions were ¥206.4 billion from Toys & Hobby, ¥320.9 billion from Network Entertainment and ¥52.0 billion from Visual‑Music, with core franchises such as Mobile Suit Gundam, Dragon Ball, Super Sentai and Yo‑kai Watch driving the bulk of revenue. The “IP axis” strategy emphasized cross‑category exploitation of established and emerging intellectual property, enabling Gundam model shipments of 14.4 million units—30 % exported—and expanding adult‑women product lines in cosmetics and apparel. Live‑event initiatives for Love Live! scaled to stadiums in Japan, China, South Korea and Taiwan, while new music‑centric IPs and VR‑ZONE concepts broadened the entertainment portfolio. The report highlighted continued penetration
Bandai Namco’s 2017 integrated report presents a comprehensive account of the company’s financial, strategic, and governance performance, emphasizing the central role of its “IP‑axis” strategy in achieving record results. By leveraging core intellectual properties across games, toys, visual media, and music, the group generated ¥620.1 billion in net sales and ¥63.2 billion in operating profit, a 27.7 % year‑on‑year increase, while free‑cash flow rose 47.7 %. The Network Entertainment segment contributed 57.9 % of sales and 63.8 % of profit, with flagship franchises such as Mobile Suit Gundam (¥74 billion) and Dragon Ball (¥61 billion) underpinning cross‑media expansion and overseas growth in Asia, Europe, and the Americas. Strategic outlook is framed by the newly launched three‑year “NEXT STAGE” plan, which targets global IP expansion, regional autonomy, and continued innovation to meet mid‑term objectives a year ahead of schedule. Governance is reinforced through a ten‑member board—including three independent directors—and an audit‑supervisory board meeting Japanese Corporate Governance Code standards. A robust compliance and risk‑management framework, performance‑linked director compensation, and extensive investor‑relations activities underscore the company’s commitment to transparency and stakeholder trust. Corporate‑social‑responsibility initiatives achieved a 27 % reduction in CO₂ emissions since FY2012 and introduced universal‑design products and supplier audits. Financially, profit attributable to owners reached ¥44.2 billion, EPS rose to ¥201, and dividends of ¥15.4 billion were declared. Acquisitions such as
The 2018 integrated report presents Bandai Namco’s strategic and financial narrative, emphasizing a record‑high fiscal performance and a forward‑looking “CHANGE for the NEXT” mid‑term plan (FY 2018‑2021). Consolidated net sales reached ¥678.3 billion, up 9.4 % year‑on‑year, while operating profit climbed 18.6 % to ¥75.0 billion, delivering an operating margin of 11.1 % and basic earnings per share of ¥246.3. Shareholder returns were reinforced with a total dividend of ¥123 per share, including a ¥25 special dividend. Growth was driven primarily by the Network Entertainment unit and the launch of a new IP‑Creation Unit, which generated 309 copyrighted titles (2,560 hours of content) and is supported by a ¥25 billion strategic‑investment fund aimed at multiplying IP value 100‑ to 1,000‑fold. The “IP‑axis” strategy extends core franchises such as Gundam, PAC‑MAN, Aikatsu! and IDOLiSH7 across animation, games, toys, novels and live‑action, while new‑entertainment initiatives target digital‑first content, mature fan markets, e‑sports and location‑based venues. Expansion in China includes flagship stores, hologram anti‑counterfeit seals and integrated e‑commerce, reinforcing the group’s global footprint. Corporate governance was strengthened through an independent board of 11 directors (three outside) and an audit‑supervisory board meeting stringent independence criteria, complemented by a risk‑compliance charter, business continuity planning and transparent stakeholder engagement. The CSR agenda, under the “Dreams, Fun and Inspiration” mission, achieved a roughly 20 % reduction in CO₂ emissions, deployment of LED lighting, green‑procurement standards banning 29 hazardous substances, and extensive supplier audits. Financially, the company managed a rise in debt to ¥1.47 trillion, a modest decline in cash reserves, and an effective tax rate of 25.7 % aided by R&D credits. Consistent ROE above 10 % and a clean audit opinion underscore the robustness of the business model, while directors call for further earnings‑model innovation, accelerated global expansion, and diversified talent development to sustain the vision of becoming the leading entertainment company.
The 2013 fiscal year demonstrated Bandai Namco’s ability to convert its long‑standing intellectual property into record financial results, underscoring an IP‑Axis strategy that leveraged legacy brands across toys, games and multimedia. Consolidated net sales reached ¥487.2 billion, a 7.3 % increase year‑on‑year, while operating income surged 40.6 % to ¥48.6 billion, delivering a 10 % operating margin and a 14.1 % return on equity. Net profit of ¥183.1 billion and cash holdings of ¥119 billion (≈US $1.27 billion) highlighted strong liquidity, and a ¥2.64 billion mid‑year dividend reflected confidence in cash generation. The Content segment accounted for 83.4 % of sales, with flagship franchises such as Mobile Suit Gundam contributing ¥65.2 billion and the Idolmaster franchise expanding from a single arcade title into a multi‑platform ecosystem. Domestic demand drove the bulk of performance; overseas sales comprised only 7.6 % of revenue, prompting a strategic merger of Namco Bandai Games Europe and Namco Bandai Partners to consolidate European marketing and restore profitability. Related‑party activity centered on a 26.3 % stake in Happinet, which generated ¥46‑48 billion in sales and ¥9‑10 billion in receivables. The company adjusted its actuarial assumptions, lowering the discount rate to 0.6‑1.4 % and reducing expected plan‑asset returns, while operating‑lease obligations rose to ¥8.7 billion. Corporate social responsibility was framed around four pillars—product safety, societal impact, environmental stewardship, and supply‑chain management—and operationalized through initiatives such as a