Brutally Honest AMA: April 2026

The April 2026 edition of the Brutally Honest series introduces a recurring monthly initiative designed to facilitate direct engagement between industry expert Matej Lancaric and his professional audience. The primary purpose of this initiative is to provide specialized, high-level insights into mobile gaming, user acquisition, and industry strategy through a structured question-and-answer format. By soliciting inquiries from subscribers, the platform aims to address specific pain points and strategic challenges currently facing developers and marketers in the mobile ecosystem.

The scope of this engagement covers the global mobile gaming industry, focusing on the evolving landscape of digital marketing and monetization as of early 2026. The methodology relies on a crowdsourced approach, where the content of the analysis is driven by the collective questions of the subscriber base. This ensures that the resulting insights remain highly relevant to current market trends and the immediate operational needs of industry practitioners.

The initiative functions as a gated knowledge-sharing service, restricting access to detailed analytical responses to paid subscribers. By transitioning to a monthly video-based format, the project seeks to provide more nuanced, actionable advice than traditional written commentary. This approach underscores a shift toward personalized, expert-led consulting models within the gaming industry, prioritizing direct dialogue over static reporting to help stakeholders navigate the complexities of modern game growth and performance marketing.