Brian Cooley Named Chief Marketing Officer at PlayVS

PlayVS, a North American scholastic esports platform, appointed Brian Cooley as its new Chief Marketing Officer in September 2023. This strategic leadership addition follows a period of executive transition at the company, including the appointment of Jon Chapman as CEO in June 2023. Cooley and Chapman previously worked together at the education technology firm EverFi, signaling a continued focus on aligning the company’s leadership with expertise in the intersection of education and technology.

Cooley brings extensive experience to the role, having previously served as the president of the mobile mentoring platform Boulevard. His background also includes a nine-year tenure at EverFi, where he held multiple executive positions, including global chief marketing officer and president of the company’s sports and entertainment group. Beyond his corporate responsibilities, Cooley maintains an active role in academia as an entrepreneur in residence at Georgetown University, where he mentors students in sales and marketing.

The appointment underscores the company's commitment to expanding its influence within the scholastic esports sector. In his new capacity, Cooley aims to leverage his background to highlight the positive impact of competitive gaming on students, coaches, and educational communities. By focusing on storytelling and growth, the leadership team intends to further integrate the platform into the broader North American educational landscape.