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Game World Observer
The financial performance of Bloober Team for the first half of 2025 highlights a significant shift in the studio’s global market reliance. During this period, the company generated 45.79 million zlotys ($12.63 million) in total revenue, representing a 6.4% decline compared to the same timeframe in 2024. Net profit also saw a contraction, falling 32.6% year-over-year to 9.75 million zlotys ($2.3 million).
Geographically, the studio’s revenue distribution underwent a notable transformation. Asia emerged as the primary market, accounting for 63.99% of total revenue, a surge attributed to new distribution agreements finalized in the spring for regions including China, Hong Kong, Macau, and Taiwan. Conversely, North America, which served as the leading market in the first half of 2024, saw its contribution drop to 31.8%. Europe accounted for 4.07% of revenue, while the Polish domestic market remained negligible, contributing only 67,000 zlotys, or 0.15% of the total.
These results reflect the studio’s operational status prior to the release of its latest title, Cronos: The New Dawn, which launched in the second half of 2025 and is therefore excluded from these figures. The data underscores a strategic pivot toward Asian markets as a core driver of international sales, contrasting with the diminished performance in North American territories during the first two quarters of the year.
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CD Projekt · 2022