Bandai Namco Group Mid-term Plan: April 2015 to March 2018

The Bandai Namco Group’s mid-term plan for April 2015 through March 2018 outlines a strategic roadmap to transition the company into a leading global entertainment innovator. Building upon the success of its established intellectual property (IP) axis strategy, the organization aims to achieve consistent growth, targeting net sales of 600 billion yen and an operating income of 60 billion yen by the end of the 2018 fiscal year. The plan emphasizes a shift toward global expansion, specifically targeting growth in Asia and a structural recovery in the Americas and Europe.

The core of the strategy involves maximizing the value of the company’s IP portfolio by fostering original content and deepening collaboration across its business segments, including Toys and Hobby, Network Entertainment, and Visual and Music Production. Key initiatives include the aggressive development of new IP, the integration of digital and physical experiences, and the expansion of live events and network distribution. To support these goals, the company is implementing organizational restructuring, including the unification of regional operations in Asia and the appointment of new leadership in the Americas to improve operational efficiency and market responsiveness.

The financial framework for this period prioritizes a return on equity (ROE) exceeding 10% and maintains a shareholder return policy centered on a 30% consolidated dividend payout ratio. The plan relies on a balanced approach of investing in high-potential growth areas while maintaining a dominant market position in Japan. By leveraging the synergy between its diverse business units and focusing on global scalability, the company intends to evolve its business model to ensure long-term sustainability and profitability in an increasingly competitive international entertainment landscape.