Astralis Renews Long-Standing Partnership with OMEN by HP

Key insights

6 takeaways

01
Esports organization Astralis has renewed its long-standing partnership with OMEN by HP, marking seven years of collaboration between the two entities.
02
As part of the renewed agreement, OMEN will upgrade all 126 gaming stations at the Astralis Nexus gaming hub with new hardware, including i7-14700F CPUs and GeForce 4070 Super GPUs.
03
The partnership includes continued brand promotion through video content, social media channels, and prominent placement on Astralis team jerseys during competitions.
04
Financial terms of the renewed sponsorship deal were not disclosed by either party.
05
Astralis maintains a diverse portfolio of commercial partners, including Logitech G, Red Bull, ZOWIE, and Elgiganten, alongside its ongoing relationship with OMEN.
06
The organization continues to operate professional Counter-Strike 2 teams for both men and women.

Summary

The Copenhagen-based esports organization Astralis has officially renewed its long-standing partnership with OMEN by HP, marking seven years of collaboration between the two entities. While the financial terms of the agreement remain undisclosed, the deal serves to solidify a primary commercial relationship for the organization as it continues to compete in professional Counter-Strike 2 circuits.

A central component of the renewed agreement involves a significant hardware upgrade for the Astralis Nexus gaming facility. OMEN will replace the equipment at all 126 public-facing gaming stations, installing high-performance hardware including i7-14700F CPUs and GeForce 4070 Super GPUs. This infrastructure investment is intended to provide a state-of-the-art experience for visitors to the hub while reinforcing the brand’s presence in the competitive gaming space.

Beyond the facility upgrades, the partnership maintains a comprehensive marketing strategy. Astralis will continue to utilize OMEN hardware during professional events and will integrate the brand into its broader promotional efforts. This includes prominent placement on team jerseys, as well as brand visibility across social media channels and video content. The renewal highlights the ongoing importance of hardware partnerships within the professional esports ecosystem, where organizations rely on consistent technical support to maintain both their competitive operations and public-facing gaming venues.