Türkiye's Mobile Gaming Market: 2026

The report presents a comprehensive snapshot of Turkey’s mobile gaming ecosystem as of 2026, focusing on revenue dynamics, genre performance, developer activity, investment flows, and emerging trends. In 2025 the market grew 6 % to $347 million, yet downloads fell 4 % year‑over‑year, marking a shift toward higher monetisation per install. Revenue gains concentrated in puzzles (+26 %), racing (+16 %) and kids’ games (+14 %), while location‑based, action and party titles suffered steep declines. Top earners included PUBG Mobile ($17.3 M), eFootball ($10.4 M) and Whiteout Survival ($10 M).

Developer‑generated IAP revenue surged 450 % from $504 million in 2020 to $2.76 billion in 2025, representing a five‑fold increase in market share from 1 % to 5 %. The developer base tripled over the same period, with a recent uptick of 18.6 % in 2025 after a dip in 2023‑24. Puzzle games dominate revenue (96 % of IAP), yet studios are diversifying into arcade, action and simulator genres. Leading studios such as Dream Games, Peak Games, and Rollic drive the market; Dream’s titles Royal Kingdom/Match generated $5.2 billion in IAP, while Rollic’s recent hit Knit Out achieved a 50 % success rate for titles earning over $100 k in six months.

Capital inflows have accelerated, with 24 investment deals announced annually and total funding reaching $3.6 billion since 2009; Turkish companies raised $234 million in 2025, a 32‑fold increase from 2020. Unicorn prospects emerge with Grand Games (IAP $115 M, $105 M raised in 16 months) and Loom Games (acquired by Scopely for $1 B). M&A activity remains robust, exemplified by Peak Games’ $1.9 B acquisition by Zynga and multiple studio acquisitions by Rollic.

Trend analysis highlights Turkish studios’ influence on hyper‑casual and hybrid casual markets, with titles such as Royal Match, Twisted Tangle, and Pixel Flow setting mechanics that spread globally. The market is entering a maturity phase: revenue growth persists while download declines plateau, suggesting a shift toward monetisation efficiency and high‑quality live‑ops strategies.