Top Mobile Games by Revenue and Downloads: July 2026

The mobile gaming landscape in July 2026 was characterized by significant revenue surges for established titles and shifting trends in user acquisition. Data provided by AppMagic indicates that Honor of Kings reclaimed strong performance levels, generating $157.6 million, a 42% increase from June, likely driven by seasonal summer events in China. Pokémon GO also experienced a notable resurgence, earning $101.1 million—its highest monthly revenue since July 2021—following its tenth-anniversary celebrations. Meanwhile, eFootball achieved an all-time revenue record of $69.9 million, bolstered by its alignment with the World Cup.

In contrast, Last War: Survival faced a sustained downturn, with revenue falling to $64.5 million as it dropped to 12th place, a decline attributed to a significant reduction in user acquisition efforts. The top of the revenue chart remained highly competitive, with Roblox, Gossip Harbor, PUBG Mobile, Royal Match, and Whiteout Survival all posting figures between $98 million and $102 million.

Regarding download volume, Roblox emerged as the market leader with 22.9 million installs, closely followed by Free Fire with 22.8 million. The market saw a cooling of the previously dominant "arrow-game" trend, as titles like Arrows - Puzzle Escape and Amaze GO! experienced sharp declines in new installs. Conversely, football-themed games maintained a strong presence, accounting for four of the top 15 most downloaded titles. These figures reflect global mobile market trends, excluding revenue from Android stores in China, and provide a snapshot of performance for the month of July 2026.