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AppLovin
AppLovin's third-quarter 2024 results show a business transformed by its AI-driven Software Platform, powered by the AXON engine. Revenue rose 39% year over year to $1.20 billion (nine-month revenue up 43% to $3.34 billion). Software Platform revenue grew 66% to $835 million on higher installations and net revenue per installation, while the Apps segment was essentially flat at $363 million. Total costs fell to 55% of revenue from 78%, lifting operating income to $535 million and net income to $434 million. Adjusted EBITDA reached $722 million at a 60% margin, up from 48.5%, with Software Platform segment EBITDA of $653 million. Revenue grew in both the U.S. (up 31%) and Rest of World (up 49%).
Cash generation was strong, with nine-month operating cash flow of $1.40 billion and free cash flow of $1.38 billion. The company repurchased 16.1 million shares for roughly $981 million over nine months, including 10.5 million shares bought from KKR-linked underwriters, and the board added $2.0 billion to the buyback authorization in October 2024. Total debt stood near $3.54 billion, though a March 2024 amendment cut the term loan SOFR margin from 3.1% to 2.5%. Cash was $567.6 million, and the company committed to at least $1.26 billion in cloud spending over three years.
Growth strategy centers on AXON, expansion into e-commerce and connected TV, international clients, and acquisitions (about $4.1 billion across 33 deals since 2018). Risks include dependence on Apple, Google, and Facebook platform policies, whose aggregate impact has so far been relatively muted. Additional exposures include evolving privacy, AI, tax, and loot box regulation, revenue concentration in the Apps portfolio, weak advertiser lock-in, and a dual-class structure in which Adam Foroughi, Herald Chen, and KKR Denali control about 73% of voting power.
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AppLovin · 2026