Another Former FlyQuest CEO Joins Cloud9

The Santa Monica-based esports organization Cloud9 has appointed Michael Choi as its new chief product officer. In this capacity, Choi is tasked with overseeing the organization’s product vision, strategic development, and operational roadmap. This appointment marks a continued trend of leadership transitions between FlyQuest and Cloud9, as Choi joins his former colleague, Tricia Sugita, who transitioned from her role as FlyQuest CEO to become Cloud9’s chief marketing officer in mid-2022.

Choi brings extensive industry experience to his new position, having spent over three years at FlyQuest in various leadership capacities, including CEO, chief operating officer, director of operations, and senior project manager. His background also includes a three-year tenure as a partnered coach at Gamer Sensei. Following his departure from FlyQuest, the organization appointed Brian Anderson, formerly of beastcoast, to fill the vacant chief executive role in December 2022.

This executive move highlights the ongoing movement of high-level talent within the North American esports sector. The appointment reflects a strategic effort by Cloud9 to bolster its internal product management capabilities by leveraging leadership experience from established competitive gaming organizations.