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The Esports Advocate
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TELUS, a Canadian telecommunications company, has partnered with Android for its competitive gaming tournament. The financial terms of this agreement were not disclosed.
Key Fact. Android has entered a partnership to sponsor the TELUS Esports Series 4.
The Canadian telecommunications company TELUS has announced a new partnership with Android to sponsor the fourth iteration of its competitive gaming tournament, the TELUS Esports Series. While the specific financial terms of the agreement remain undisclosed, the collaboration aims to leverage Google’s Android and Gemini technologies to enhance accessibility and inclusivity within the gaming community.
The tournament is scheduled to return this fall, featuring competition across three major titles: Apex Legends, Rocket League, and Valorant. The event is open to participants aged 15 and older residing in Canada and the United States, with a registration deadline of September 22, 2024. The series offers a total prize pool of $50,000 CAD, equivalent to approximately $36,500 USD.
Beyond the competitive aspect, the initiative includes a broader commitment to player well-being through the extension of the TELUS Wise digital literacy program in Canada. This program provides resources and guidance to foster healthy gaming habits among participants. The partnership highlights a strategic effort by both brands to engage the North American gaming demographic through a combination of high-stakes competition and educational outreach.
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