The Mobile Market of Türkiye: 2026

The mobile market in Türkiye exhibits a significant disparity between the global success of its domestic developers and the scale of its local consumer spending. In 2025, Turkish mobile game developers generated $2.76 billion in global revenue, representing 5% of the worldwide market, a substantial increase from $504 million in 2020. Conversely, domestic consumer spending on mobile games remains relatively modest at $347 million. This analysis, covering the period from January 2024 through July 2026, utilizes data from the top 5,000 apps to examine trends across gaming, finance, e-commerce, and artificial intelligence.

Gaming remains the primary focus of the market, with mobile gaming sessions in Türkiye growing by 6% year-over-year in the first half of 2026. The sector is characterized by a distinct split between installation volume and engagement: hypercasual games dominate with 53% of all installs but account for only 18% of sessions, while mid-core titles represent just 12% of installs but command 51% of total gaming sessions. Average session lengths have steadily increased, reaching 33.69 minutes in the first half of 2026, with MMORPGs leading in engagement at nearly 97 minutes per session. Despite this, retention rates in the region generally trail global benchmarks, with day-one retention at 20% compared to the global average of 27%.

Beyond gaming, the report highlights rapid growth in the artificial intelligence sector, where generative AI app downloads surged 149% in 2025. Finance apps show more tempered growth compared to the broader Middle East, North Africa, and Türkiye region, though they maintain higher retention rates than other verticals. The findings underscore a maturing digital ecosystem in Türkiye, driven by a highly active developer base and a growing consumer appetite for diverse mobile applications.